We would like to wish Happy Thaipusam to the Hindu community and all Malaysian. May the light shines with happiness to all of you!
Top 10 Benefits of using Digital Signage Advertising Displays for Businesses and Why?
For perhaps the first time since the 1950s, the retail and restaurant franchise environments are undergoing a huge transformation right now. In-store trackers, geolocators, and increased digital/brick and mortar integration mean that owners need to be as tech savvy as they are sales savvy.
A big part of that discussion is how best to utilize digital signage. Driven by demand, opportunity and the dropping cost of digital screens, it’s an increasingly popular option for franchise owners.
Top 10 benefits of digital signage in the modern franchise environment:
1. Minimizes perceived wait time
One of the best things you can do to improve customer experience is to keep them entertained. A digital screen gives them something to do-it’s a lot less annoying to wait in line if you’ve got something to watch. As a result, perceived wait time drops.
2. Run time-sensitive ads
The lead time on a print ad is at a minimum six weeks. For most restaurant franchise companies, it’s even longer. But digital signage is connected to the internet, which means that fresh ads can be rolled out as easily as a social media post. It also means:
3. New creative is inexpensive
Compared to traditional print signage, it’s far less expensive to develop and roll out new ads for digital screens. This means that you can run more targeted, local marketing campaigns. Your digital marketing plan can now take into account local events as well. For example, you might create two ads depending on the outcome of a local football game and then run the relevant ad.
4. You can run relevant ads depending on the time of day or day of the week.
Breakfast ads during breakfast if you’re a restaurant franchise, for example. Alternatively, if you have a retail clothing franchise, you might run ads featuring rain gear on rainy days and sunglasses on sunny ones.
5. Digital signs increase sales.
A report in from DataTrend found that digital signage increase purchase amount and dwell time by almost 30% each in retail business. In terms of digital marketing tactics, it’s hard to get a better bang for your buck.
6. Digital signage can be interactive.
You can use digital signage to interact with your customers and thus learn more about them–“Data-driven marketing”. For example, you might run a social promotion where customers can sign up to receive email newsletters in exchange for a discount. Waiting in line to check out with their smartphone is a prime time to deliver that message to customers.
7. You can double up your marketing efforts by using content online and on digital signage.
Most major franchised brands, from Krispy Kreme to McDonald’s, produce far more digital marketing content at both the national and local level than ever ends up offline. With digital signage, you can leverage a lot of that creative work and reuse it, quickly and effectively updating your in-store marketing.
8. You can quickly test and iterate your marketing tactics.
Because you can put up and take down different ads at the click of a button, you can be extremely effective in testing which marketing messages work best. Over time, you can hone your digital marketing strategy accordingly.
9. Reduces administration cost.
Digital signage might be expensive to install, but you save money in the long run by reducing print and administration costs. As a one-time expense, digital signage equipment is generally regarded as a capital investment and comes out of an operations budget and not your marketing budget. Even better, there is no print cost.
And, digital administration can be done by one person in a central location. So if you own 10 franchises, you can update all of them at once. With just one person updating it, it’s easier to manage and you can ensure peace of mind that it’s been done, and done consistently with brand standards. In comparison to coordinating a new print roll out, digital signage:
10. Digital signage lets you leverage video.
Video is far more engaging than stills. Digital signage lets you leverage the hypnotizing power of video to snag and hold customers’ attention. Even simple animations like pause and zoom effects on still artwork provide a more engaging viewer experience.
Custom Wallpaper, Wall Sticker Printing and Installation Services for Home, Office, Restaurant, School in Malaysia
Custom Wallpaper, Wall Sticker Printing and Installation Services for Home, Office, Restaurant, School in Malaysia
Bring out the visibility of your brand with our wall sticker printing service that is a lot better as compared to the conventional painting costs. Also, enhance the look of your home, shop and business office with our excellent and high quality wall sticker printing services.
Most people find that the best thing about vinyl wall stickers is the fact they can be easily attached to almost any wall. Not only are they easy to attach, you can take them down just as easily. The most effective way to display your company message and design.
Our all sticker will usually last 3 years on an exterior surface – a lot longer on an interior wall depending upon the environmental conditions, temperature etc. Our products outperform cheap wall stickers; last longer and look better because our removable wall decals and stickers are manufactured from the highest quality vinyl and adhesives.
Note:For large / bulk order please email us for price negotiation.
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This is a guest post by Scott Yates. Scott is the CEO of BlogMutt, and is a former writer and PR pro. He also doesn’t like tofu. In the same way that American Airlines and Alcoholics Anonymous are radically different yet share an acronym, now vegetarians and Asian bean curd fans need to share the word “tofu” with marketers using “ToFu.”
It’s short for “Top of Funnel” and MoFu and BoFu then are the middle and bottom of the funnel. It’s the shorthand way of talking about prospects, and where they are in the decision making process. No matter what a company is selling, there are people who are in some stage of making a buying decision, and in nearly all cases the prospects can be divided into those three groups.
How does this relate to PR?
Well, there once was a time when PR was just related to the interplay between an organization and the press. We don’t have to tell you that those days are over. The “press” has been completely turned inside out, so now one customer review on Amazon can have as much impact as a story on the NBC Nightly News.
Where success in the old days was clipping out a newspaper article with a favorable mention and taking it to your boss, now PR professionals need to show success that is tightly integrated with your organization’s overall growth goals in mind.
So, here are some tips for each stage of the funnel:
ToFu: The sweet spot for good PR
The greatest sales team in the world can’t close deals if they don’t have leads. Every organization needs prospective buyers to find out, at a minimum, the name of the company and what the company is selling.
If you are lucky enough to work for Burger King or Sony then your job is more nuanced. For most of us, the competition isn’t really other companies doing the same thing, it’s potential customers who just want to keep the status quo and not do anything different ever.
And those potential customers can keep the status quo if they don’t know there’s an alternative. That’s why your job is to do great PR. With tremendous effort, careful planning, and exuberant execution, you can pierce the bubble that people create around themselves and let them know that your solutions exist, and that they have a name. This blog is full of tips of how to do all that.
When you do, be sure to let your boss know. Do not tell your boss that you had a PR victory, even if you did. Say that you’ve helped fill that Top of the Funnel. That nuanced difference will make all the difference in the company’s view of you.
MoFu: Educate, inform, entertain
As someone who can write press releases, you’ve probably also been asked to write blog posts.
It’s true, writing blog posts is an entirely different animal, and if you can’t do it, fear not! There are content writing services out there.
But don’t underestimate the power of a blog. There are three things that a blog can help you with that nothing else comes close to:
BoFu: Best tip you’ll read all week
Traditionally PR is not involved in closing the sale. That’s just the way it is. Want to be a standout PR person beloved by the sales team? Here’s a tip that will make you a hero.
Once a month or so, just wander over to the desk of a salesperson and ask them this question: “What’s an objection that you get in the sales process, and what’s your response?”
Why do you want to know that? Here’s why: The objection — with a bit of editing — will make a fabulous blog headline. The answer — with your deft hands at the keyboard — will make a great blog post.
When the salesperson sees that post, they will look so smart and they will give you lots of credit.
Trade Show Booth Design Tips: How to Ensure Your Business's Event Booth Success and Rememberable
Repackage Editor: Chris Kyzson
If your company is exhibiting at a trade show soon (especially for the first time!), you might be wondering what the best practices for trade show booth design are. As recent first-time exhibitors at one of the largest trade shows in Las Vegas, the Digital Signage Expo, we’ve learned a few things about what makes for a successful trade show booth. Not only do we think we did a great job with our own setup, but we learned a ton from the other exhibitors, as we’ll show below.
Here are 10 trade show booth design tips to make the most out of your event.
1. Stay on-brand from top to bottom
You know how you know Google is Google at an event as large as DSE? Well, they had one of the biggest booths there, but their branding was consistent throughout their entire booth area. All-white kiosks and walls displayed content that was bright and engaging, and scattered across the floor were colorful chairs that matched the iconic logo. When exhibiting, make sure your brand’s theme is consistent across all your design materials, from banners and images to freebies and more.
2. Tell people exactly what you do.
Unless you’re Google or Apple, don’t assume people know who you are and what you do. That’s especially true for smaller companies, like the startup ScreenFeed. At DSE, you didn’t need to talk with a sales rep to learn about their offerings—it’s right on the banner behind them. (“We take raw ingredients from the best content sources in the world to handcraft beautiful, ready-made content feeds…”) This likely saved them from repeatedly having to explain what they were about and allowed attendees who were genuinely interested in them to ask more specific questions.
3. Stand out. Be Different
Colour, shape and idea helps that a bright orange is on-brand for Ayuda, there are other ways to stand out. Intel had several demos for people to gather around and interact with, engaging passersby to stop and check out their Internet of Things displays. There are many ways your booth can stand out—don’t underestimate the power of bold design and engaging attendees in a non-salesy way.
4. Be playful. Don't too Stiff and Boring
Any industry trade show has the potential to become repetitive or even boring if all the booths look and operate the same. Rather than run the risk of causing their eyes to glaze right over your booth, give attendees something they can play and have fun with. Intel had a station where anyone could remix Ne-Yo’s latest single and control the lights as he performed on-screen. MultiTaction had a digital air hockey table anyone could battle it out on. Elevate encouraged people to take selfies with a display that superimposed cats and Homer Simpson’s face on their heads. That’s way more engaging than just another pretty image on a screen. How can you turn your product into a game or your booth into a venue? Get creative.
5. Put your name on it.
If you want to be remembered, put your name on your product, your booth, your freebies and anything else people can see or hold. See Samsung and Planar? Of course you do—their names are plastered all over their exhibits. They don’t take their instantly recognizable brand names for granted. They make sure you know who and what you’re looking at. Don’t make people search for your company name as they walk by your booth—they certainly won’t ask.
6. Give something away.
We’re not talking junky swag that’ll go straight in the hotel room trash can, but something attendees will actually use and want. LG-MRI’s ThruVu cooler was stocked with water and soda. Ayuda had a movie theater-style popcorn cart people could grab a snack from. Other vendors still had free coffee and beer (much appreciated by attendees, we can assure you). Tired, hungry or bored attendees will be grateful for the pick-me-up.
7. Go with the unexpected.
Want to catch attendees’ eyes or make them do a double-take? Put something that doesn’t belong in the middle of your exhibit space, like Verifone Media did with a car covered in text. It makes sense for their brand, too, because their OOH appears in taxi cabs, gas stations and transit vehicles. Whatever your technique, try not to be too gimmicky, but instead aim to inspire wonder, amusement or—best of all—a need-to-know response that inspires attendees to ask you questions.
8. Set a scene.
Along similar lines, you could create an entire scene with its own vibe, like Stampede did with their Western-themed space. Stampede’s main product is its Big Book of AV—something the exhibitors themselves admit is not exciting in and of itself. So they built up a unique experience for visitors with cowboy hats, hay bales and beer, and suddenly a catalog became a destination—and a lot more interesting. If your booth were a place, what would it be?
9. Make the most of your space.
Whether you have a small booth or a large one, you can maximize every square foot to your advantage. Enplug’s booth was located in the Innovator Zone, where booths are just 5×8 feet. With little space to work with, we made the most of it by hanging up a colorful banner behind us showing off the apps available in our app market. We even took advantage of the high ceilings and tied nearly a dozen three-foot-wide balloons to the booth to create an even grander looking space. It worked—we could easily spot our booth from afar.
10. But keep it uncluttered.
Larger booth, doesn’t mean you need to filled up every available square foot just because they could. Make the booth Booth sleek, uncluttered and attractive, and they applied the design principle of using negative space to their advantage. Less is more, as they say.
At the end of the day, the best marketing results come to those who stand out from the rest of the crowd. So, when it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content?
If you can answer these questions, then promoting your channel should become easier for you. But how do you promote yourself and your videos? We show you 47 different ways right here. Oh, and to see where your own YouTube channel ranks today, check out your Tubular Creator Profile here.
Traditional marketing still works. Business cards are an easy and effective way to market your YouTube channel. For best results, every card should include your YouTube name, URL, and links to your social media pages. You can hand them out at events when networking with others and to those interested in your niche. Also, quality design is important in order to make your cards stick out from others.
Thanks to t-shirt marketing, you can promote your YouTube channel by wearing a t-shirt that has your channel info. You can create custom t-shirts for your channel on websites like CafePress and Zazzle. Pick a color that makes your t-shirt stand out and include your YouTube name along with the channel url.
Another way to use this form of marketing is to sell or give away your branded t-shirts. You can give them away to family, friends, and those interested. More people wearing your t-shirts will lead to more viewers for your YouTube channel. This is a great way to expand your potential reach.
Pens, erasers, water bottles, and phone cases are just some accessories that can be branded for your YouTube channel. Just like t-shirts mentioned above, these accessories can be given away for more exposure. Every time someone comes across a person using your branded accessories, they may be interested in checking out your YouTube channel. As always, make sure to include your YouTube name and channel url.
Social Media Profiles
Social media is one of the best ways to grow your channel. Twitter, Facebook, and Google Plus should always be fully utilized for marketing. Instagram is another social media platform that is widely used by YouTubers and vloggers. Building a presence on social media allows you to gain exposure immediately for your videos. Each tweet, status update, and post can lead to more views.
It’s important to create a separate account for your YouTube channel instead of always using your personal profile. This allows you to post updates that are always relevant to your audience. You can even link back to your personal profile if you prefer to do so.
Collecting email addresses can do wonders for your channel and video brand. It allows you to notify your fans and viewers directly in their email inbox. If interested, you can use a program like Aweber. Email marketing gives you the ability to notify your followers of any new updates and videos whenever you like. You can use this form of marketing to create a newsletter that includes updates and your videos from the past week or month. By sending one email to your subscribers, you could end up receiving thousands of video views.
True View Advertisements
Do you have a budget to promote your videos? If so, you can create video ads for your YouTube channel through the Adwords for video program. These video advertisements are called TrueView ads and are played before a video on YouTube loads (those 15-30 second ads or the ones that allow you to select “skip” after 5 seconds).
You are only charged when someone views the required time for your TrueView ad and can target where you would like them to appear. This is a very effective way to bring awareness to your YouTube channel. Always try to make your first 5 seconds as effective as possible in order to entice viewers to finish watching the rest of the advertisement!
Video Search Engine Optimization
You can get more views by optimizing your YouTube videos for search engines. SEO, also known as search engine optimization, involves adding relevant keywords and phrases to your videos in order to be found by search engines like Google. These phrases and keywords should be similar to search queries that are relevant to your video. This will help people come across your videos on search engines when searching for a certain topic or keyword.
You can place these keywords/phrases in your title, video description, file name, and as tags. Make sure the keywords are relevant and be careful not to over optimize (placing too many keywords) because this will not do any good.
Starting a blog allows you to build a following for your channel outside of YouTube. Every time you create a blog post, it can bring you visitors from search engines. You can then convert these visitors into your viewers. For best results, try placing your YouTube videos at the end of each blog post or on your sidebar. You can do this by using the embed feature on YouTube. Just copy and paste the code wherever you like.
Another tool you can use is the YouTube subscribe widget. This can be found on the Google developers web page. It allows your readers to subscribe to your YouTube with just one click! If you’re running out of blog content ideas, you can even transcribe your videos! This allows you to get visitors who are searching for information that can be found in your videos.
Forums are where discussions happen. Whenever there is a discussion happening that is relevant to your YouTube channel, you should try taking part. By providing quality answers and discussions, other members of the forum will be enticed to visit your channel.
In regards to letting others know about your videos, you never want to spam or post your YouTube links when irrelevant or unhelpful. Most forums allow you to create a custom signature. This is a great place to link to your channel. If allowed, you can even use the name of your channel as your username.
People love contests! By setting up a contest around your YouTube channel with a cool prize, you are sure to garner a lot of interest. For example, the contest could require participants to share your videos on social media, leave a specific comment, or even blog about your channel. This will help spread the word about your YouTube channel and grow your audience.
When it comes to choosing an awesome prize, you do not have to spend money. For example, the winners could receive a mention in your next video or even a personal video thanking them. Just remember to be creative!
Go to VidCon @ Event or Conference
VidCon (Example) is the largest gathering of online video creators and YouTube lovers. By attending VidCon, you can meet and network with creators of other channels as well as those involved in your industry. You may even end up collaborating with another YouTube creator. This is an effective way to expand your audience.
VidCon is also a great place to meet with your viewers and followers. Engaging with those who support you is essential for long term success. Speaker panels hosted at the event allow you to gain knowledge and a better understanding of what it takes to market your YouTube channel.
Starting a meetup group with YouTube video creators allows you to discuss the latest tips, trends and strategies for growth on YouTube. The group can meetup on a weekly or monthly basis. Every time a new person joins the group, be sure to introduce yourself. Meetup groups provide you the opportunity discuss marketing strategies that are working for others and can also lead to collaboration videos.
As mentioned above, collaborating with other YouTube creators is a really effective way to grow your viewership. Collab videos involve 2 or more channel owners producing a video together. The person uploading the collab video to his or her channel usually provides a mention and link to the participants.
Collaborating with YouTube creators allows you create a bigger audience because viewers from other channels will be interested in checking out your videos. One of the best formats for collaborating is to split the collaboration video into 2 or more parts and then each partner can upload a part to their YouTube channel.
You can also exchange video mentions with other YouTube creators without even creating a collaboration video. Creators can find similar channels to work with using the free Audience Dashboard from Tubular Labs which effectively and easily facilitiates these kind of collaborations.
Speak at Events
Speaking at events allows you to showcase your expertise. You can apply to become a speaker at an event that is relevant to your YouTube channel. For example, if you create videos on tax tips then you can try becoming a speaker at an event that focuses on taxation. For the best results, speak at events that have an attendance which is similar to your viewership. By showcasing your expertise to those interested, you are creating a pathway to your YouTube channel for when people are looking for similar information.
Leaving valuable comments under YouTube videos is a good way to let the creator and viewers know about your YouTube channel. Every time you leave some great feedback or a good point, those who agree with you will like your comment and give you a thumbs up. This will make your comment appear higher and can prompt new viewers to visit your profile to which they will find your awesome video content.
16 Blog Commenting
Commenting on blogs is another way to get the word out about your YouTube channel. You want to follow the same rules as mentioned previously in regards to leaving some great feedback and good points. Most blogs require you to fill out two fields when providing a comment. The 2 fields are usually your name and email. But most of the time there is also an optional field called, “website”. This is where you can place your channel url. Every time someone views your comment and clicks on your name, they will be directed to your YouTube channel. It’s important to comment on blogs that are relevant to the topics of your videos.
This is a very simple way to market your channel. Sticker marketing involves placing branded stickers in frequently visited places. It’s that simple! The stickers should be branded with your YouTube name, channel url, and a great tagline. You should use a big enough font and avoid putting too much information because the stickers should be easy to read. Your stickers can be placed on doors, bus stops, or even message boards. Be careful not to “sticker spam” and make sure you have permission to place the stickers at the places you prefer.
Advertise on Your Car
How about using your vehicle as an advertisement? You could place an advertisement for your YouTube channel on the trunk or doors of your car. Every time you go for a drive, you could end up getting new viewers. The advertisement could be a large sticker with your YouTube information. Make sure that the design allows people to read about your channel from a distance.
Write for Magazines
Writing for a magazine allows you to showcase your industry knowledge by providing great content to readers that are relevant to your niche. You can mention your YouTube channel in your author bio with each contribution. It’s important to write for a magazine that provides content similar to yours. This will help transition readers into your viewers.
Get Published in the Press
Like with magazines, you can also write for your local newspaper. If you feel that you have some great information for your community, then you can contact the editor with your proposed content. Another way to get published in the press is to do interviews. Journalists are frequently looking to interview people for their own content. This is a great opportunity for you to participate and get your YouTube channel mentioned in return.
Start a Podcast
Podcasting allows you to build a following separate from your YouTube channel. It also allows you to provide more content to your current YouTube fans and followers. Most importantly, it gives you the ability to convert your listeners into YouTube subscribers.
You could start a podcast on topics similar to your channel. For example, let’s say you make videos on fitness tips and exercises. You could start a weekly podcast on the latest fitness trends, workouts, and diet tips. While doing so, you can mention your channel anytime during the podcast and encourage your listeners to subscribe. ReelSEO’s Tubetalk is an excellent example of a podcast that caters to the topic of video marketing, and promotes the YouTube channels of all contributors.
Use your email account often? If so, you can create a custom signature with your YouTube channel information. You can also include links to your social media pages. Every time you send or reply to an email, your YouTube info will be shown at the bottom of the message.
As mentioned earlier, blogging is a really effective way to promote your videos. Guest blogging allows you to get the same benefits without managing a blog. You can email blogs that are relevant to your YouTube channel to see if they are open to taking a guest post.
Many websites and blogs usually have a guest posting page to let readers know that they are open to guest posts. These pages also include guidelines, so be sure to follow them. At the end of each guest post, authors are allowed to link back to their blog. In your case, you can link back to your YouTube channel.
Rent a Booth
If you are a brand or have a budget then you can rent a booth at an event or trade show. When people visit your booth, you can giveaway branded merchandise and t-shirts with your YouTube info. The more people that make use of your branded merchandise, the higher your potential viewership will increase.
Renting a booth gives you the chance to network with visitors who may be interested in subscribing to your YouTube channel. You may also be mentioned by the press covering the event.
Host a Workshop
As mentioned previously, you should establish your YouTube channel or yourself as the authority in your industry. Hosting a workshop lets you do just that! For example, let’s say that you are a beauty vlogger and you make videos on make-up tutorials. In this case, you could host a workshop that covers make-up lessons similar to your YouTube videos. This would make your YouTube channel the go to source when your attendees are searching for similar lessons. Even those who are not able to attend your workshop will still give your channel a closer look.
Google Plus Community
By starting a Google+ community page, you are creating a place for others to discuss topics similar to your channel. When you are setting up your community page, you can add a link to your YouTube profile.
Post your thoughts and answer questions to get even more exposure for your channel. The community page can be set up as public or private. You can also invite people to join. The community will allow you to brand your channel. Every time someone joins the page, they will be able to see your YouTube link.
YouTube Fan Finder Program
Did you know that YouTube is spending money to help you promote your YouTube channel for free? The YouTube Fan Finder program allows you to submit up to 5 advertisements for your channel. These ads are then shown across different YouTube videos to an audience that is relevant to your channel.
The goal of this program is promote your YouTube channel to viewers that will enjoy and engage with your videos. Your ads should be short video clips that give a preview of what your channel is about. Be sure to make your first 5 seconds really good. Every time a viewer clicks on the channel ad, they are directed to your profile. Fan Finder is a great way to build a bigger audience at no cost to you!
Interact with Your Audience
Taking the time to interact with those that support you is not only the right thing to do but it is important for long term growth. Viewers like to feel appreciated so it’s essential that you engage with them.
One of the best places to interact with your supporters is on Twitter. You can tweet or reply to those who watch your videos. When others on social media see you interacting with your followers, they may be interested in joining the conversation and possibly becoming your newest subscriber.
Compelling YouTube Thumbnails
When it comes to search results, images draw a lot of attention. By creating a custom thumbnail that attracts viewers, you can make your videos stand out from others. You can create an attractive thumbnail and upload it for each video. Make sure your font can still be read when reduced to a thumbnail. The image should be relevant to your videos because you want your visitors to stay engaged. Test out different styles to see which ones give you the best click thru rate.
You should always be using hashtags on social media. Google+, Twitter, Facebook and many other social media platforms that allow you to use hashtags. Every time you use a hashtag it increases your potential reach.
Whenever someone searches for your hashtag, they will come across your post. So it’s important to use relevant hashtags when creating a post that is linked to your YouTube video. Someone who makes videos on soccer lessons could use the hashtag #soccer or #soccerlessons. Using hashtags helps you reach potential viewers that are currently not following you.
For your YouTube videos, you have the option to allow embedding or disable it. When you allow your videos to be embedded, it lets others share your content on blogs and web pages. All someone needs to do in order to embed your YouTube video is copy and paste the link under the, “share” tab. Anytime a blogger, webmaster, or journalist comes across your video and want to embed it in their content, it will result in the video getting more exposure.
Asking your viewers to share your YouTube videos is a must. At the end of your videos, you should encourage your viewers to share your content with their friends and on social media. Every time someone shares your YouTube channel, it opens a new doorway to your videos. You can even offer incentives or use a contest as mentioned earlier. By rewarding your viewers for sharing your channel, it will result in more doorways being opened to your videos.
A playlist is a custom list of videos on YouTube. They should always be used! Whenever someone is watching a video from a playlist, they will be directed to the next video in that list after the current one is finished being viewed.
Try creating a playlist with your recent videos and then send visitors to the playlist instead of just each video. This increases the chances of your viewers watching more than one video. Playlists allow you to group videos together in order to get more channel views.
Your YouTube videos should have great titles. The title of each video should be catchy, descriptive and have keywords. Be careful not to create irrelevant titles just to get more views because it will lead to less engagement. Your title needs to be intriguing in order to catch a viewer’s attention. It should be descriptive to let people know what to expect. Lastly, it should include keywords that people will search for in order to find your video.
Create Consistent Video Content
The more videos you create the more pathways to your YouTube channel. It’s good to have as many pathways as possible. If you are not consistent with uploading videos to your channel, people will start to unsubscribe. That is the opposite of what we are trying to do here!
You should create a consistent amount of videos per week and follow a specific schedule to keep your following on good terms. This will allow your viewers to know when to expect your next video. With each video you create, you have the ability to show up in different search results. Over time as you create more content, you will end up noticing a higher total in channel views.
Host a Webinar
Webinars are a very popular way to present information online. They are also a good way to brand your YouTube channel. You can use webinars to interact with your viewers, provide lessons, and build relationships with those interested in your industry. For example, let’s say you create videos on car reviews. In this case, you could start a webinar for car buying tips.
Webinars provide the same benefits of hosting a workshop and are a great way to build a presence around your YouTube channel. At the end of webinars you can engage with your audience by answering any questions they have on the topic. By doing so, you are building a stronger relationship with your following.
Social Bookmarking Sites
Reddit, Digg, and StumbleUpon are just a few of the many social bookmarking websites that can make your videos go viral. Social bookmarking sites are filled with communities and users interested in checking out new content.
Every site has a different feel and community, so it’s important to do some research before submitting your content. Doing so will show you where you can find the best results. If users like your video, they will vote for it and as you get more votes, the submitted video will rank higher. Content that is ranked high receives a lot of traffic so there’s a good chance your video will get a ton of views.
Have you ever come across videos with phrases like, “Get to know me tag” or “5 Questions Tag”? These videos are based on specific YouTube tags. Most of the time, video creators on YouTube will be using the same tag as everyone else during that time frame. This is because it helps bring extra views from users that are searching for the YouTube tag. Using them can also make your videos appear on the right sidebar when viewers are watching a different video with the same tag. Using trending YouTube tags is an effective marketing strategy.
Question and Answer Videos
It is important to engage with your viewers for long term growth. One way to do so is by doing question and answer videos. Your viewers ask you questions, and you answer them. To make this work, you can ask your viewers to leave their questions in the comments section for you to answer in the next video. Answering questions shows your audience that you appreciate their support and will help strengthen your following.
Print out Flyers / Brochure / Leaflet
Yes, this form of marketing still works for many people. Creating flyers about your YouTube channel is a very easy task. All you have to do is create a design on your computer and print it out! After printing out your flyers, you can hand them out or place them in busy areas. Placing your flyers in areas that are visited often is usually the best option because it allows them to be seen by more than one person. Make sure to include your social media links as well!
Use QR codes
QR (Quick Response) codes can be linked directly to your YouTube channel. They are known as those square shaped barcodes that can be scanned by your smart phone. QR codes have become a popular way to share information. There are tons of QR code generators online that can help you create one that directs people to your YouTube videos. These codes can be placed on your business cards, flyers, and all other promotional materials.
Word of Mouth
One of the top ways to market your channel is by talking about it. Tell your friends about it and encourage them to do the same. The more people talking about your YouTube channel, the better. Attending networking events allows you to engage with others and mention your YouTube channel. Creating a positive buzz from word of mouth marketing is priceless. Having people recommend your channel is some of the best branding and advertising that you can get.
Public Bulletin Boards
You can find bulletin boards at libraries, universities and many public locations. They can be used to advertise your channel by posting flyers or other promotional print outs. You can even post information for your podcasts and webinars like we discussed earlier. Research your target age group and use bulletin boards that are visited by that specific age group. Your post should stick out from other messages on the same board.
Partnering with a Brand
A lot of companies and brands are very open to partnering with content creators. By partnering with a brand, you would be giving them exposure through your videos. In return, you can get advertising from the brand and their following.
It’s important to put your best foot forward in reaching out to brands. A great resource to help creators promote themselves is Tubular Creator Profiles. Share your Profile link with anyone you’d like to partner with to give them a quick way to check out your content, reach and rankings.
Many successful YouTube creators use Google Hangouts to interact with their followers. This is yet another great way to engage with your audience. Instead of making a video to answer questions from your viewers, you can do it live! After finishing the live stream, you can upload the footage to your YouTube channel. You can even use Google Hangouts to provide information and tips on topics related to your industry. This will encourage others to visit your YouTube channel when looking for information on similar topics.
Create a Facebook Group
Just like with Google+ communities, you can establish a place to discuss topics related to your channel by creating a Facebook group. The group can be open or invitational. By starting a Facebook group, you can build a community around your YouTube channel. Having an engaging community who supports your videos is vital for growth. With a Facebook group, you can create just that!
Set Homepages to YouTube Channel
When someone uses an internet browser, they start at a homepage. What if that homepage was your YouTube channel? If so, every time someone uses the internet, your channel would be the first thing to load. For starters, you can try seeing if your friends and family would be interested in doing so. After that, you can try negotiating with places like libraries or computer cafes. Your goal should be to scale up the amount of default home pages you can change to your YouTube channel so it’s best to find a place where the internet is being browsed daily.
What is Advertising Display System?
Display advertising is promotional material / equipment used to increase a company's branding and visibility in a competitive markets to sell goods or services more effectively - in other word it work like a nice "furniture" in you house an serve your visitor in a more professional way. It normally appears in roadshow, exhibition, small event and retail shop. The content usually contains a mixture of text, drawings, photos and logos. Display system advertising frequently has multiple type of design structure and different size to fit the needs of business owner.
Let just say that If a retailer wanted to make an attention grabbing booth counter in an exhibition, he or she typically had few choice of selecting a Pop up backdrop, Promotion counter and roll up banner to use as a advertising materials by putting company logo, minor of great tag line or messages to support the product of the exhibitors not to mention its also work to advertising focus partition so that visitors can be more concentrated with what are the exhibitor selling and more remembered with their branding.
The Use of the Display Systems
► Bunting X Stand
Easy and light weight setup for business branding, usually use at retail shop, shopping mall and serve as temporally graphic promotion because of the changeable bunting and durable for travel around.
► Bunting L Stand
Require so skill to set up for business branding, usually use at retail shop, shopping mall and serve as larger graphic promotion event for space constrain.
► Knapsack X Banner
A.K.A moving billboard, serve a great help for braiding that require great amount of visibility in short time.
► Pop Up Display
Work as a main attention grabber in a large scale exhibition and roadshow.
► Roll Up Display
Portable and easy to keep, great product for business owner who do mobile event and frequently more around.
► Brochure Standee / Acrylic Brochure Holder
The best info furniture for booth. Portable and require only small space to display exhibitor's brochure, book etc.
► Flag (Flying) Banner Stand
A highlight awareness grabber in outdoor advertisement material, the height and the adjustable site is the main selling point for exhibitor who want to stay out of the branding ordinary.
► Table Booth, Kiosk & Counter
Assembly is simplicity and fast itself with ideal product's display furniture for trade shows and exhibitions.
► T Bar Bunting / Banner Stand
Handy setup and multiple weight available for outdoor and indoor business branding, usually use at retail shop, shopping mall and serve great outdoor graphic promotion because of the changeable bunting and able to add weight by using water bag.
► Light Box Series
Superb light backlit displays, a good focus and far distant eye catching display to raise visitor curiosity.
Write up By Manxeon
The freelancing industry enjoyed impressive growth in the past several years.
In 2011, the Financial Times (UK) reported a 12% growth in the number of freelancers from 2008. Popular freelance broker site Elance enjoyed consistent growth in past years, with the number of jobs posted rising from around 200,000 in the first quarter of 2012 to 300,000 in the same period in 2013.
In addition to a more flexible work schedule, freelancers tend to be happy. According to the 2012 Freelance Industry Report, 90% of freelancers are happier now than they were before going solo, and nearly half felt no impact from the economic downturn. Perhaps most tellingly, 77% of freelancers were optimistic about their business prospects over the following 12 months.
With freelance work being such an enticing prospect, no one would blame you for giving it some serious thought. However, a common issue is simply not knowing how to start. Fortunately, building a successful freelancing career is easier than it seems — just follow the steps below.
1. Choose Your Craft
Just about everything can be outsourced these days. That's why there's a strong likelihood that the skills on your résumé contain one or more freelancing opportunities.
You may be required to think outside of the box — we're not all graphic designers or programmers. However, you may find that your "secondary" skills can offer up freelancing opportunities. For instance, if you are a strong writer, then you have the potential to develop a freelance writing business.
Don't be paralyzed by a preconception that you do not have the necessary skills or experience — you would be surprised how little experience you need in order to get started. A little faith in your abilities will take you a long way.
2. Create a Brand
If you plan to succeed in the world of freelancing, you will need to create a strong brand that sets you apart from the competition. Your brand is your identity (i.e. your website, blog and social media accounts) and it should clearly communicate your unique selling proposition — what you do that makes you special.
With that in mind, you should narrow down your focus to a specific industry. For instance, as a graphic designer you might choose to do branding work for digital startup businesses only. This form of specialization will make you far more attractive to a specific set of prospective clients and give you a greater chance of success. You can try to cater to all and sundry, but you will probably only provoke indifference.
3. Build a Portfolio and Source Testimonials
The world of freelancing lacks the red tape of the corporate world. Many prospective clients are not concerned with qualifications; they simply want to see what you have done in the past and judge whether it is the right fit for them.
Therefore, if you are good at what you do and can demonstrate your skill through a quality portfolio and positive client testimonials, you have every chance of success. The conundrum, however, is in building a portfolio without experience.
Many freelancers will react to this by picking up the smallest and least lucrative jobs around, but that puts them into a vicious cycle of bargain-basement work. To work for high-paying clients, you need to demonstrate that you are worth big money by doing good work.
So don't be afraid to do pro bono work for the right clients when you are first starting out. The free work you do at this stage can ultimately be priceless when it clearly communicates your worth to future potential clients via an extensive portfolio and glowing testimonials. Also, offering your services at no cost is a gentle introduction into the world of freelancing where you do not feel the pressure of having to deliver a service of requisite value.
4. Start Pitching
You should only seek paying clients when you are able to demonstrate your abilities (and your reputation) with a quality portfolio and testimonials. Once you have done so by working on pro bono jobs, it's time to start pitching.
But whom should you pitch? Well, if you branded yourself correctly then you should know exactly whom to pitch. By having such a narrow focus, potential clients are far more likely to take you seriously than if you offered a generic service. Businesses want to work with freelancers who seemingly came into existence to serve them specifically — you can create this illusion through specialization.
Potential clients can be found everywhere: from Google to social media to your doorstep. The possibilities are endless.
The two keys to successful pitching are relevance and volume. Only pitch those clients who fit the mold of your brand and pitch a lot of them. Ruth Zive of Marketing Wise, a content marketing firm based in Canada, had a "ten before ten" rule when she first started out as a freelance writer — she would make sure to pitch ten prospective clients before 10 a.m. every working day. Those numbers add up quickly.
5. Play the OddsUltimately, securing freelance work is a numbers game — the more prospective clients you contact, the more likely you are to find work. That is the equation you should keep in mind. If you have a reasonable skill set and create a quality brand, there is no reason why you cannot succeed in the world of freelancing like so many others have before you.
By Tom Ewer
If you're a creative professional — e.g. a designer, photographer, writer or advertising exec — you'll likely need to show an online portfolio as part of the application process for any job.
But no matter what field you're in, having a permanent link where people can access your work has other benefits, too. It's standard practice these days for recruiters to Google candidates' names to see what they can dig up. And when they do, having a website that shows off the articles you've written, campaigns you've been a part of or other past work you're particularly proud of can be a huge asset.
In addition, an online portfolio allows you to easily collect all of your clips or work samples in one spot. When you need to pull together materials to showcase in an interview, you'll be happy that everything is available and up-to-date. I've found my collection of clips that I keep on Tumblr to be a great way for others to see my latest articles all in one place and for me to assess the trends and topics that I cover best.
Of course, before you start throwing things up on a website, you'll want to make sure that this micro-homepage is visually attractive and dynamic. There are plenty of platforms you can use (Carbo, DripBook, Krop and Carbonmade are some of the best), but regardless of which one you choose, these tips will help you convey the right message in your portfolio.
1. Get to the Point
Recruiters will usually make their hiring decision within the first minute of meeting you, and that same rule should apply when a potential employer views your online portfolio. From the second someone arrives on your page, you have to make sure he or she gets the best, most effective impression of you.
Besides having a clean and professional design, one of the easiest ways to do this is to have a single, compelling image to greet visitors at the top of your page. Even if you're not adept at shooting a camera yourself, you can use a stock photo that will represent you well. Just make sure that your selection matches the industry in which you're competing. For instance, if you're a PR professional, you'll want an image that shows activity and connectivity; if you're a writer, something that uses words, letters or writing tools.
No matter the industry, check out Curalate's infographic for guidelines on which types of images work best: Images that are reddish-orange, for example, perform better than images that are blue, and photos without people in them are shown to be more compelling.
2. Keep it Simple
During the interview process, you will have plenty of time to talk about your best projects and greatest achievements. On your online portfolio, though, you just want to whet people's appetites. Think of it like an auction — you get to see the item in a catalog and fall in love with it beforehand. Then, during the live portion of the event, the auctioneer will give you more info about the object up for sale.
Sell yourself in this same way by telling the story with less on your portfolio. For example, include the front page of the brochure that you designed and created — -not all 16 pages — or links to your top 10 articles, not top 100. Wait for a prospective employer to request the rest. It's a good sign. And once someone is interested in your work, you will have plenty of time to give him or her more information.
3. Give Your Interviewers What They Want to See
Found the perfect job to apply to? Great. Don't be afraid to adapt and adjust your portfolio from time to time, especially if you're interviewing for a specific position.
Pay particular attention to the skills advertised in the job description, then use that information to help guide you on what to put front and center on your portfolio. For instance, if you're interviewing with a healthcare company, make sure the work you've done for other healthcare clients is easily accessible — more so than say, your fashion, sports, and media work. It'll be comforting for the interviewers to see your relevant experience in action, and it could even help them carve out their vision for what they want for theirs.
Like your resume, your cover letter or anything else a potential employer might see, your online portfolio should showcase what you have to offer in a concise, compelling and interesting way. Keep these rules in mind, and you'll already be one step ahead of the competition.
by The Daily Muse