Design Project Brief

Client Interview & Project Scoping Tool — Manxeon Creative Studio

Step 1 of 6 — Project Type

1. Type 2. Client 3. Brief 4. Brand 5. Logistics 6. Summary

What are we creating today?

Select the project type and confirm the scope before diving into details.

Project Type Choose the primary deliverable — Select a project type -- □️ Logo Design □ Promotion Poster Design □ Photograph Backdrop □ Portable Banner / Roll-Up

Subtype / Variant Narrow down the format — Select --

□ Select a project type to see what we'll cover.

How did you hear about us? — Select -- Instagram / Social Media Google Search Client Referral Repeat Client Walk-in / Event Other

Have you worked with a designer before? — Select -- Yes — great experience Yes — not satisfied No — first time I designed it myself before

Next: Client Details →

Who are we working with?

Capture the client's identity, business background, and target audience before exploring design needs.

Client / Company Name

Contact Person

Email

Phone / WhatsApp

Industry / Business Type What does the business do? — Select -- Food & Beverage Retail / E-Commerce Beauty & Wellness Professional Services (Law, Finance, Consulting) Healthcare / Medical Education / Training Events / Entertainment Real Estate / Property Technology / Startup Non-Profit / NGO Government / Public Sector Fashion / Apparel Construction / Architecture Other

Describe your business in 1–2 sentences Helps set design tone and messaging

Target Audience — Age Group — Select -- Kids (Under 12) Teens (13–17) Young Adults (18–30) Adults (31–50) Seniors (50+) All Ages B2B / Professionals

Target Audience — Gender — Select -- Primarily Female Primarily Male All Genders Non-Binary / Inclusive

Where is the audience located? City, country, or online

← Back Next: Project Brief →

Project-Specific Questions

These questions are tailored to your selected project type.

What is the logo for? Brand name, tagline, or both?

Do you have an existing logo? If yes, what do you want to keep or change? — Select -- No — starting fresh Yes — minor refresh / modernise Yes — complete rebrand Have concept, need execution

Logo Style Preference

Wordmark (text only) Lettermark (initials) Brandmark (icon only) Combination mark Emblem / Badge Mascot / Character No preference

What feeling should the logo convey?

Professional Playful Luxury Modern Traditional Bold Minimal Friendly Innovative

Logo usage context

Digital / Web Print Signage Embroidery / Merch Video / Animation

Number of logo concepts requested — Select -- 1 concept 2 concepts 3 concepts Open — designer's call

Competitor logos to be aware of To avoid similarity

Any logos you admire? Reference styles — not to copy

What is the poster promoting?

Poster size / format — Select -- A4 (210×297mm) A3 (297×420mm) A2 (420×594mm) Square (1:1 — Social Media) Portrait 4:5 (Instagram Feed) Landscape 16:9 (Facebook Cover / Screen) Stories 9:16 (Instagram / WhatsApp) Custom size — specify below

Custom size (if applicable)

Where will it be used?

Print / Physical display Social Media post WhatsApp broadcast Digital screen / LED Email newsletter

Key message / headline What must the audience read first?

Supporting text / body copy Terms, date, venue, contact etc.

Will photos/images be provided? — Select -- Yes — client provides all Yes — client provides some No — use stock photos No — use illustrations/icons

Number of poster variants needed — Select -- 1 version 2 versions (e.g. print + digital) 3 or more versions

Call to action What do you want people to DO?

What event / purpose is this backdrop for?

Backdrop size — Select -- 6×8 ft (Standard) 8×8 ft 10×8 ft (Wide) 12×8 ft (Full stage) Custom — specify below

Custom size

Printing material / medium — Select -- Vinyl (Outdoor / Waterproof) Canvas (Premium finish) Fabric / Polyester (Lightweight) Paper / Matte (Indoor only) Digital screen / TV wall Client to arrange printing

What elements must appear?

Company logo Event name Sponsor logos Date & venue Photos of people QR code Pattern / texture background

Backdrop mood / style — Select -- Elegant / Corporate Festive / Celebratory Minimalist / Clean Bold / Vibrant Themed (cultural / holiday) Romantic / Wedding

Are there other printed materials to match? Step-and-repeat, standees, etc.

Where will the banner be displayed?

Standard banner size — Select -- 85cm × 200cm (Standard roll-up) 100cm × 200cm (Wide roll-up) 120cm × 200cm (Premium wide) 60cm × 160cm (Compact) Custom — specify below

Custom size

Primary objective of this banner — Select -- Brand awareness / visibility Promote a product or service Event announcement Directional / wayfinding Sales / promotion Welcome / reception

Key information to include (top → bottom priority)

Number of banners needed — Select -- 1 banner 2 banners (pair) 3 or more

Will printing be arranged by client or studio? — Select -- Client arranges printing Studio to arrange (add cost) To be confirmed

← Back Next: Brand & Visual →

Brand Identity & Visual Preferences

Understanding the visual DNA helps us create something on-brand from day one.

Brand colour palette List brand colours or preferences

Brand fonts / typography Existing fonts or font preferences

Do you have a brand guideline / style guide? — Select -- Yes — full brand guideline available Yes — basic (logo + colours only) No — designer has full creative freedom No — help us develop one

Overall visual tone / personality

Clean & minimal Bold & expressive Elegant & premium Fun & quirky Corporate & serious Retro / vintage Cultural / traditional Tech / futuristic Natural / organic

Colour mood preference

Light / pastel Dark / moody Vibrant / saturated Neutral / earthy Monochrome Gradient

Reference designs / inspiration Brands, websites, Pinterest boards, Behance links

Styles or elements to AVOID Colours, styles, or concepts that don't fit the brand

← Back Next: Logistics →

Timeline, Budget & Deliverables

Set clear expectations on deadlines, file formats, revision rounds, and budget to avoid surprises.

Project deadline — Select -- Urgent — within 24 hours 2–3 days Within 1 week 1–2 weeks Within 1 month Flexible / no rush

Is there a hard deadline? (e.g. event date)

Budget range (MYR) — Select -- Under RM 300 RM 300 – 600 RM 600 – 1,000 RM 1,000 – 2,000 RM 2,000 – 5,000 RM 5,000+ Prefer to discuss

Number of revision rounds included — Select -- 1 round 2 rounds 3 rounds (standard) Unlimited (subject to scope) To be agreed

Required file deliverables

AI (Adobe Illustrator) PDF (Print-ready) PNG (Transparent BG) JPG / JPEG SVG (Web vector) EPS PSD (Photoshop) INDD (InDesign)

Preferred communication method

WhatsApp Email Video call (Zoom / Google Meet) In-person meeting Project management tool (Notion, Trello, etc.)

Who has final approval authority? Is there one decision-maker or a committee?

Additional notes / special requirements

← Back Generate Brief Summary →

Project Brief Summary

Review the complete brief before sending to your client or filing it for production.

Generate AI Design Prompt

Turn this brief into ready-to-use prompts for Midjourney, Firefly, DALL·E & more

Target Tool: Midjourney Adobe Firefly DALL·E 3 Stable Diffusion Universal

Generate Design Prompt from Brief

Visual Concept Layout & Composition Mood & Atmosphere Negative Prompt

Visual Concept Prompt

Copy

Layout & Composition Prompt

Copy

Mood & Atmosphere Prompt

Copy

Negative Prompt (what to exclude)

Copy

← Edit Brief Print / Save PDF Copy as Text

Transform your ideas into stunning visuals with the professional Graphic Design Form by Manxeon. Whether you need social media creatives, branding materials, marketing designs, posters, or custom visuals, this easy-to-use form helps you submit your design requirements quickly and efficiently. Save time, streamline communication, and get high-quality graphic design solutions tailored to your brand and business goals.