​A Simple Guide to Shell Scheme Stands

What Are Shell Scheme Stands?
​Shell Scheme stands are modular exhibition booths offered at trade shows worldwide, especially in the UK, Europe, and Asia. They come in standard sizes, usually under 20 square meters, and are built on a one-meter grid. These booths, which can have one to three open sides, are arranged along the exhibition hall aisles and are easy to identify on the floor plan.

​What Does a Shell Scheme Stand Include? A Shell Scheme booth typically comes with basic walls, carpet tiles, and a board displaying your company’s name. You can add extras like lighting, power outlets, and furniture, but these need to be booked in advance. The most common Shell Scheme type is the Octanorm system, with vertical aluminum posts and panels about one meter wide by two meters high. Be sure to check the exhibition manual for specific booth details, as designs vary slightly.

Challenges of Using a Shell Scheme Stand Shell Scheme booths look similar and are often set up in long rows. To attract visitors, your booth needs to stand out from the crowd and communicate who you are and what you offer.

How to Stand Out
  1. Use Large, Bold Graphics: Cover your stand’s walls with clear, impactful graphics to communicate your message quickly.
  2. Position for Visibility: Consider choosing an end-of-aisle booth or using a tall flag for visibility from a distance.
  3. Simple Text and Lighting: Keep text minimal and large to communicate quickly, and consider bringing your own lights to make your stand brighter and more inviting.
Make a Memorable Impression
  1. Add Branding Elements: Extend your brand to the floor with printed carpets or to your furniture with custom graphics.
  2. Be Organized and Tidy: Plan for storage, materials, and lead collection to keep your booth looking professional.
  3. Hand Out Useful Giveaways: Use branded items or a flyer with contact information or a special promotion to help visitors remember you. Avoid unnecessary gimmicks or overcrowding.
Final Tip Make your booth as well-designed and polished as possible within your budget—first impressions matter!