The freelancing industry enjoyed impressive growth in the past several years.
In 2011, the Financial Times
(UK) reported a 12% growth
in the number of freelancers from 2008. Popular freelance broker site Elance
enjoyed consistent growth in past years, with the number of jobs posted rising from around 200,000 in the first quarter of 2012 to 300,000 in the same period in 2013.
In addition to a more flexible work schedule, freelancers tend to be happy. According to the 2012 Freelance Industry Report
, 90% of freelancers are happier now than they were before going solo, and nearly half felt no impact from the economic downturn. Perhaps most tellingly, 77% of freelancers were optimistic about their business prospects over the following 12 months.
With freelance work being such an enticing prospect, no one would blame you for giving it some serious thought. However, a common issue is simply not knowing how to start. Fortunately, building a successful freelancing career is easier than it seems — just follow the steps below.1. Choose Your Craft
Just about everything can be outsourced these days. That's why there's a strong likelihood that the skills on your résumé contain one or more freelancing opportunities.
You may be required to think outside of the box — we're not all graphic designers or programmers. However, you may find that your "secondary" skills can offer up freelancing opportunities. For instance, if you are a strong writer, then you have the potential to develop a freelance writing business.
Don't be paralyzed by a preconception that you do not have the necessary skills or experience — you would be surprised how little experience you need in order to get started. A little faith in your abilities will take you a long way.2. Create a Brand
If you plan to succeed in the world of freelancing, you will need to create a strong brand that sets you apart from the competition. Your brand is your identity (i.e. your website, blog and social media accounts) and it should clearly communicate your unique selling proposition — what you do that makes you special.
With that in mind, you should narrow down your focus to a specific industry. For instance, as a graphic designer you might choose to do branding work for digital startup businesses only. This form of specialization will make you far more attractive to a specific set of prospective clients and give you a greater chance of success. You can
try to cater to all and sundry, but you will probably only provoke indifference.3. Build a Portfolio and Source Testimonials
The world of freelancing lacks the red tape of the corporate world. Many prospective clients are not concerned with qualifications; they simply want to see what you have done in the past and judge whether it is the right fit for them.
Therefore, if you are good at what you do and can demonstrate your skill through a quality portfolio and positive client testimonials, you have every chance of success. The conundrum, however, is in building a portfolio without experience.
Many freelancers will react to this by picking up the smallest and least lucrative jobs around, but that puts them into a vicious cycle of bargain-basement work. To work for high-paying clients, you need to demonstrate that you are worth
big money by doing good work.
So don't be afraid to do pro bono
work for the right clients when you are first starting out. The free work you do at this stage can ultimately be priceless when it clearly communicates your worth to future potential clients via an extensive portfolio and glowing testimonials. Also, offering your services at no cost is a gentle introduction into the world of freelancing where you do not feel the pressure of having to deliver a service of requisite value.4. Start Pitching
You should only seek paying clients when you are able to demonstrate your abilities (and your reputation) with a quality portfolio and testimonials. Once you have done so by working on pro bono
jobs, it's time to start pitching.
But whom should you pitch? Well, if you branded yourself correctly then you should know exactly
whom to pitch. By having such a narrow focus, potential clients are far more likely to take you seriously than if you offered a generic service. Businesses want to work with freelancers who seemingly came into existence to serve them specifically — you can create this illusion through specialization.
Potential clients can be found everywhere
: from Google to social media to your doorstep. The possibilities are endless.
The two keys to successful pitching are relevance and volume. Only pitch those clients who fit the mold of your brand and pitch a lot
of them. Ruth Zive of Marketing Wise
, a content marketing firm based in Canada, had a "ten before ten" rule when she first started out as a freelance writer — she would make sure to pitch ten prospective clients before 10 a.m. every working day. Those numbers add up quickly.
5. Play the OddsUltimately, securing freelance work is a numbers game — the more prospective clients you contact, the more likely you are to find work. That is the equation you should keep in mind. If you have a reasonable skill set and create a quality brand, there is no reason why you cannot succeed in the world of freelancing like so many others have before you.
By Tom Ewer
If you're a creative professional — e.g. a designer, photographer, writer or advertising exec — you'll likely need to show an online portfolio as part of the application process for any job.
But no matter what field you're in, having a permanent link where people can access your work has other benefits, too. It's standard practice these days for recruiters to Google candidates' names to see what they can dig up. And when they do, having a website that shows off the articles you've written, campaigns you've been a part of or other past work you're particularly proud of can be a huge asset.
In addition, an online portfolio allows you to easily collect all of your clips or work samples in one spot. When you need to pull together materials to showcase in an interview, you'll be happy that everything is available and up-to-date. I've found my collection of clips that I keep on Tumblr to be a great way for others to see my latest articles all in one place and for me to assess the trends and topics that I cover best.
Of course, before you start throwing things up on a website, you'll want to make sure that this micro-homepage is visually attractive and dynamic. There are plenty of platforms you can use (Carbo, DripBook, Krop and Carbonmade are some of the best), but regardless of which one you choose, these tips will help you convey the right message in your portfolio.1. Get to the Point
Recruiters will usually make their hiring decision within the first minute of meeting you, and that same rule should apply when a potential employer views your online portfolio. From the second someone arrives on your page, you have to make sure he or she gets the best, most effective impression of you.
Besides having a clean and professional design, one of the easiest ways to do this is to have a single, compelling image to greet visitors at the top of your page. Even if you're not adept at shooting a camera yourself, you can use a stock photo
that will represent you well. Just make sure that your selection matches the industry in which you're competing. For instance, if you're a PR professional, you'll want an image that shows activity and connectivity; if you're a writer, something that uses words, letters or writing tools.
No matter the industry, check out Curalate
's infographic for guidelines on which types of images work best: Images that are reddish-orange, for example, perform better than images that are blue, and photos without people in them are shown to be more compelling.2. Keep it Simple
During the interview process, you will have plenty of time to talk about your best projects and greatest achievements. On your online portfolio, though, you just want to whet people's appetites. Think of it like an auction — you get to see the item in a catalog and fall in love with it beforehand. Then, during the live portion of the event, the auctioneer will give you more info about the object up for sale.
Sell yourself in this same way by telling the story with less on your portfolio. For example, include the front page of the brochure that you designed and created — -not all 16 pages — or links to your top 10 articles, not top 100. Wait for a prospective employer to request the rest. It's a good sign. And once someone is interested in your work, you will have plenty of time to give him or her more information.
3. Give Your Interviewers What They Want to See
Found the perfect job to apply to? Great. Don't be afraid to adapt and adjust your portfolio from time to time, especially if you're interviewing for a specific position.
Pay particular attention to the skills advertised in the job description, then use that information to help guide you on what to put front and center on your portfolio. For instance, if you're interviewing with a healthcare company, make sure the work you've done for other healthcare clients is easily accessible — more so than say, your fashion, sports, and media work. It'll be comforting for the interviewers to see your relevant experience in action, and it could even help them carve out their vision for what they want for theirs.
Like your resume, your cover letter or anything else a potential employer might see, your online portfolio should showcase what you have to offer in a concise, compelling and interesting way. Keep these rules in mind, and you'll already be one step ahead of the competition.
by The Daily Muse
How to create outline font and stroke in adobe illustrator
Embed image in illustrator
Converting RGB to CMYK Color in Illustrator
Graduation season is upon us, and that means college graduates everywhere are preparing to enter "the real world." But chances are your liberal arts degree, as hard-earned and valuable as it is, doesn't equip you with every digital skill you need.
We've put together a short list of fundamental skills that every college graduate should possess, from simply branding yourself online to learning basic coding. They're guaranteed to increase your overall digital know-how, and you can learn them all on your own.
Did you graduate college a long time ago, or never attended? Don't worry — it's never too late to learn these skills. They're useful to anyone.1. Setting Up a Wi-Fi Network
These days, most students are lucky enough to go to colleges that already have wireless Internet set up in the dorms. By simply typing in a password on the provided network, the web magically appears on your laptop. But once you graduate, that's no longer the case. To save yourself from this harsh reality, learn what it takes to get working Wi-Fi: setting up the modem, launching a new network and researching local companies and pricing.2. Backing Up to the Cloud
With all those photos of your friends, your music library and a copy of your 40-page thesis, your entire world exists on the hardware of your computer, phone or tablet. You're going to want to back all of that up to the cloud, either to preserve it, or so you can access your information anywhere. Whether you're interested in iCloud or Dropbox, research the various services that are available and find the one that's right for you.3. Basic Photo Editing (Photoshop)
Even if you don't plan on using Photoshop regularly after graduation, it doesn't hurt to know the basics. More and more careers require Photoshop skills, whether it's journalism, marketing or even non-profit work. Snag a cheaper copy of Elements
and learn your way around a paint brush, layers and color correction.4. Basic Video Editing (Final Cut Pro)
Just like photo editing, video editing can come in handy, too. Check if a friend or someone well-versed in multimedia at one of your school publications or libraries can teach you the basics of Final Cut Pro. At the very least, you'll be able to cut some sweet YouTube videos.5. Google Drive and Microsoft Office (Seriously)
These tools may seem obvious, but knowing the ins-and-outs of Google Drive and Microsoft office is a digital skill you shouldn't go without. Learning how to make a proper Excel spreadsheet actually takes effort, and it's still a specific qualification for many job listings. Google Drive includes docs, spreadsheets and forms, and it's easy to collaborate with other users at the same time. Slideshow presentations still haven't gone out of style, so re-familiarize yourself with Microsoft PowerPoint, Google Presentations or other sites like Prezi
.6. HTML and Basic Coding
Since our culture is increasingly web-centric, you should know the basics of crafting online content — and how to control the look and feel of it. HTML5 is the standard markup language used everywhere from web design firms to newsrooms. Other types of coding can help you make programs and easily get information from your computer (check out Codecademy
and Khan Academy
for beginners' tutorials).7. Setting Up a Website and Domain
Every college graduate should have a website, whether it's to brand himself (see number 10 on this list), showcase his original work (art portfolio, writing samples, etc.) or just to learn for future instances. Coding can help you out here, but you can also use various website-building services, such as Wordpress
You should also learn how to create a custom domain: for example, "yourname.com" rather than "yourname.wordpress.com." This looks more professional (and cleaner overall). Namecheap and GoDaddy are two popular domain name services and hosting sites.8. Converting File Formats
Sometimes you'll have a file format different from the one you need — DOC instead of PDF; WMA instead of MP3 and so on. Knowing how to convert these files is useful, especially when you're trying to send your resume (or at least, getting that movie to play on your Roku USB Media Player). Certain programs, like Microsoft Word, will do the legwork for you, but you can find a variety of file conversion programs for those other tricky file extensions.9. Online Banking
Who needs to balance a checkbook when you're living in the digital age? Major banks like Bank of America and Chase feature very intuitive online banking systems and mobile apps. You can manage your finances anywhere you have an Internet connection. Instead of waiting in long lines at your local branch, deposit checks and make transfers right from your phone.10. Branding Yourself
Companies are screening prospective employees through Google searches and social media — and since 94% of users
click on the first page of results, it's in your best interest to brand yourself properly before going on any big interviews.
What does this entail? Google your name and see what pops up on the first page. If you see anything problematic, learn how to fix it. In addition to setting up a website and claiming a domain name, you should establish a social media presence, especially on LinkedIn and Twitter, and post positive content. If there's anything you wouldn't want prospective employers to see (e.g., Facebook photos), make sure it's completely private
By Matt Petronzio
There are times where you are just bored or simply just lack in motivation and enthusiasm and want to check some quotes to keep you going. We all get burnt out, so whenever your thinking to yourself: how can I keep going? Just read some of these quotes from the greatest business men in the world.Here is one to get you started : “A bank is a place which will lend you money when you do not need it.”
The reasoning behind this quote is simple really: banks are just like any other investors, they want to ensure that your idea is unique and profitable. Therefore they only want to invest when they know that the business could potentially be profitable in the near future without taking the banks investment.
By Lee Haxhiu
- A business has to be involving, it has to be fun, and it has to exercise your creative instincts. – Richard Branson
- The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. – Peter F. Drucker
- No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others.. or failing therein, it ceases to be profitable and ceases to exist. – Calvin Coolidge
- Live daringly, boldly, fearlessly. Taste the relish to be found in competition – in having put forth the best within you. – Henry J. Kaiser
- Winning is not a sometime thing; it’s an all time thing. You don’t win once in a while, you don’t do things right once in a while, you do them right all the time. Winning is habit. Unfortunately, so is losing. – Vince Lombardi
- In all realms of life it takes courage to stretch your limits, express your power, and fulfill your potential. It’s no different in the financial realm. – Suze Orman
- The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools. – Confucius
- The first one gets the oyster the second gets the shell. – Andrew Carnegie
- Hire character. Train skill. – Peter Schutz
- The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. – Bill Gates
- Look well to this day. Yesterday is but a dream and tomorrow is only a vision. But today well lived makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well therefore to this day. – Francis Gray
- Surviving a failure gives you more self-confidence. Failures are great learning tools.. but they must be kept to a minimum. – Jeffrey Immelt
- Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches. – Napoleon Hill
- It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin
- Industry is the soul of business and the keystone of prosperity. –Charles Dickens
- I don’t pay good wages because I have a lot of money; I have a lot of money because I pay good wages. – Robert Bosch
- People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps. – Mary Kay Ash
- In business, I’ve discovered that my purpose is to do my best to my utmost ability every day. That’s my standard. I learned early in my life that I had high standards. – Donald Trump
- In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later. –Harold Geneen
- To be successful, you have to have your heart in your business, and your business in your heart. – Thomas Watson, Sr.
- The absolute fundamental aim is to make money out of satisfying customers. – John Egan
- There are a lot of things that go into creating success. I don’t like to do just the things I like to do. I like to do things that cause the company to succeed. I don’t spend a lot of time doing my favorite activities. – Michael Dell
- I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well. – Alan Greenspan
- You must be the change you wish to see in the world. – Mahatma Gandhi
- Let’s be honest. There’s not a business anywhere that is without problems. Business is complicated and imperfect. Every business everywhere is staffed with imperfect human beings and exists by providing a product or service to other imperfect human beings. –Bob Parsons
- You need to be aware of what others are doing, applaud their efforts, acknowledge their successes, and encourage them in their pursuits. When we all help one another, everybody wins. – Jim Stovall
- The only way around is through. – Robert Frost
- You only have to do a very few things right in your life so long as you don’t do too many things wrong. – Warren Buffett
- The noblest search is the search for excellence – Lyndon B. Johnson
- The man who does not work for the love of work but only for money is not likely to neither make money nor find much fun in life. –Charles M. Schwab
- You must remain focused on your journey to greatness. – Les Brown
- Far and away the best prize that life offers is the chance to work hard at work worth doing. – Theodore Roosevelt
- Where there is an open mind, there will always be a frontier. –Charles F. Kettering
- Whether you think you can or whether you think you can’t, you’re right! – Henry Ford
- You must either modify your dreams or magnify your skills. – Jim Rohn
- Who likes not his business, his business likes not him. – William Hazlitt
- The new source of power is not money in the hands of a few, but information in the hands of many. – John Naisbitt
- The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. – Henry Ford
- It’s through curiosity and looking at opportunities in new ways that we’ve always mapped our path at Dell. There’s always an opportunity to make a difference. – Michael Dell
- If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours. – Ray Kroc
- Winners take time to relish their work, knowing that scaling the mountain is what makes the view from the top so exhilarating. –Denis Waitley
- Management is nothing more than motivating other people. – Le Iacocca
- Motivation is the art of getting people to do what you want them to do because they want to do it. – Dwight D. Eisenhower
- The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question. –Peter Drucker
- Why did I want to win? Because I didn’t want to lose! – Max Schmelling
- To succeed in business, to reach the top, an individual must know all it is possible to know about that business. – J. Paul Getty
- I wasn’t satisfied just to earn a good living. I was looking to make a statement. – Donald Trump
- To succeed… You need to find something to hold on to, something to motivate you, something to inspire you. – Tony Dorsett
- Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business. – Zig Ziglar
- To win without risk is to triumph without glory. – Pierre Corneille
Do you have any motivational quotes to add? Please comment below and let us know and also remember to follow us on twitter.
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Who to Look?
According to recent research
by the Corporate Executive Board (CEB), corporate businesses looking to hire working professionals for new jobs find 10 new talents and skills to be defining traits amongst high performers.
- Ability to Prioritize
- Works well in teams
- Organizational Awareness
- Effective Problem Solving
- Ability to Influence
- Effective Decision Making
- Learning Agility
- Technical savvy
Just one problem: The organization notes that this particular skill set is “scarce” and that most “employees lack the ideal mix of skills and competencies to achieve employers’ desired outcome.” This news is hardly reassuring for upper management or your HR department.
Increasingly, lower levels of management are making more hiring and strategic decisions that affect key stakeholders. Therefore, the workplace needs to make major shifts in corporate culture and strategic thinking amongst new hires.
Happily, certain types of job seekers looking to more meaningfully contribute to their organization and grow their careers may be better predisposed to mastering these new success skills and rules of engagement.
Keep the following seven traits in mind when interviewing new hires, to determine whether they’ve got what it takes to be defining members of your team. 1. Communication Skills
The umbrella term “communication skills
” includes a trifecta of abilities, including the capacity to listen, write and speak. This is one of the top qualities employers look for in modern-day hires; it's essential for receiving, interpreting and giving direction. Likewise, a sense of social intelligence is also vital: Employees need to be able to understand where peers, colleagues and strategic partners are coming from
, not just the words they’re saying, so they can better empathize and act on this information. 2. Multi-Tasking
Chances are your employees will be simultaneously involved in several projects, tasks or initiatives
. Therefore, the ability to juggle all with aplomb is a highly-valued skill. Effective multi-tasking is achieved when work is completed both efficiently and correctly, with a minimum of stress. Tomorrow’s workers must be well-equipped to juggle multiple tasks. 3. Enthusiasm
Enthusiasm is a valuable asset in new hires, as it shows the employee in question is passionate about the tasks he or she is performing
for the organization. It goes hand in hand with positivity, and both can make a noticeable difference in what’s often a stressed, strained and/or hectic work environment. Plus, according to Sigal Barsade, professor of management at the Wharton School of the University of Pennsylvania, positivity is not only contagious, but also has an impact on overall job performance, decision-making, creativity and turnover
. A winning attitude can be invaluable and contagious. 4. Decision-Making
Problem solving is a skill that sits somewhere at the nexus of creativity, level-headedness and logic. Those who exhibit it demonstrate a proven ability to objectively interpret incoming signals, and act both thoughtfully and with grace when a solution is needed. Workers with solid problem-solving skills aren’t just strategic thinkers; they should be able to keep a cool head when a situation arises and stay on task without the need for micro-management
. 5. Organization
While not a single defining trait, solid organizational skills can be an asset to any worker. They indicate an employee is self-disciplined enough to gather the necessary information and data to keep his or her tasks both well-managed and on schedule
— important traits for any leader. Powerful organizational skills alone do not great managers make
, but they do help drive job candidates to be more professional, efficient and productive. 6. Integrity
Integrity means being true and honest to oneself and others
. It shows that someone knows his or her strengths and weaknesses, isn’t afraid to make mistakes or accept responsibility for doing so, and possesses a high degree of loyalty. Someone with strong integrity can be trusted to show respect, take responsibility
and stand by the old adage “honesty is the best policy
” — all a boon to your enterprises. 7. Likeability
Chances are your open positions will require employees to cooperate and collaborate seamlessly with others. Therefore, you’ll want someone warm, friendly, easygoing and genuine
— a solid team player can help bolster any winning lineup. With teamwork key to business success, look for candidates who are ready and willing to become a meaningful part of your
Keyboard Shorcuts (Microsoft Windows)
1. CTRL+C (Copy)
2. CTRL+X (Cut)
3. CTRL+V (Paste)
4. CTRL+Z (Undo)
5. DELETE (Delete)
6. SHIFT+DELETE (Delete the selected item permanently without placing the item in the Recycle Bin)
7. CTRL while dragging an item (Copy the selected item)
8. CTRL+SHIFT while dragging an item (Create a shortcut to the selected item)
9. F2 key (Rename the selected item)
10. CTRL+RIGHT ARROW (Move the insertion point to the beginning of the next word)
11. CTRL+LEFT ARROW (Move the insertion point to the beginning of the previous word)
12. CTRL+DOWN ARROW (Move the insertion point to the beginning of the next paragraph)
13. CTRL+UP ARROW (Move the insertion point to the beginning of the previous paragraph)
14. CTRL+SHIFT with any of the arrow keys (Highlight a block of text) - SHIFT with any of the arrow keys (Select more than 1 item in a window or on the desktop, or select text in a document)
15. CTRL+A (Select all)
16. F3 key (Search for a file or a folder)
17. ALT+ENTER (View the properties for the selected item)
18. ALT+F4 (Close the active item, or quit the active program)
19. ALT+ENTER (Display the properties of the selected object)
20. ALT+SPACEBAR (Open the shortcut menu for the active window)
21. CTRL+F4 (Close active document in programs that enable you to have multiple documents open simultaneously)
22. ALT+TAB (Switch between the open items)
23. ALT+ESC (Cycle through items in the order that they had been opened)
24. F6 key (Cycle through the screen elements in a window or on the desktop)
25. F4 key (Display the Address bar list in My Computer or Windows Explorer)
26. SHIFT+F10 (Display the shortcut menu for the selected item)
27. ALT+SPACEBAR (Display the System menu for the active window)
28. CTRL+ESC (Display the Start menu)
29. ALT+Underlined letter in a menu name (Display the corresponding menu) Underlined letter in a command name on an open menu (Perform the corresponding command)
30. F10 key (Activate the menu bar in the active program)
31. RIGHT ARROW (Open the next menu to the right, or open a submenu)
32. LEFT ARROW (Open the next menu to the left, or close a submenu)
33. F5 key (Update the active window)
34. BACKSPACE (View the folder onelevel up in My Computer or Windows Explorer)
35. ESC (Cancel the current task)
36. SHIFT when you insert a CD-ROMinto the CD-ROM drive (Prevent the CD-ROM from automatically playing)
Dialog Box - Keyboard Shortcuts
1. CTRL+TAB (Move forward through the tabs)
2. CTRL+SHIFT+TAB (Move backward through the tabs)
3. TAB (Move forward through the options)
4. SHIFT+TAB (Move backward through the options)
5. ALT+Underlined letter (Perform the corresponding command or select the corresponding option)
6. ENTER (Perform the command for the active option or button)
7. SPACEBAR (Select or clear the check box if the active option is a check box)
8. Arrow keys (Select a button if the active option is a group of option buttons)
9. F1 key (Display Help)
10. F4 key (Display the items in the active list)
11. BACKSPACE (Open a folder one level up if a folder is selected in the Save As or Open dialog box)
Microsoft Natural Keyboard Shortcuts
1. Windows Logo (Display or hide the Start menu)
2. Windows Logo+BREAK (Display the System Properties dialog box)
3. Windows Logo+D (Display the desktop)
4. Windows Logo+M (Minimize all of the windows)
5. Windows Logo+SHIFT+M (Restorethe minimized windows)
6. Windows Logo+E (Open My Computer)
7. Windows Logo+F (Search for a file or a folder)
8. CTRL+Windows Logo+F (Search for computers)
9. Windows Logo+F1 (Display Windows Help)
10. Windows Logo+ L (Lock the keyboard)
11. Windows Logo+R (Open the Run dialog box)
12. Windows Logo+U (Open Utility Manager)
13. Accessibility Keyboard Shortcuts
14. Right SHIFT for eight seconds (Switch FilterKeys either on or off)
15. Left ALT+left SHIFT+PRINT SCREEN (Switch High Contrast either on or off)
16. Left ALT+left SHIFT+NUM LOCK (Switch the MouseKeys either on or off)
17. SHIFT five times (Switch the StickyKeys either on or off)
18. NUM LOCK for five seconds (Switch the ToggleKeys either on or off)
19. Windows Logo +U (Open Utility Manager)
20. Windows Explorer Keyboard Shortcuts
21. END (Display the bottom of the active window)
22. HOME (Display the top of the active window)
23. NUM LOCK+Asterisk sign (*) (Display all of the subfolders that are under the selected folder)
24. NUM LOCK+Plus sign (+) (Display the contents of the selected folder)
25. NUM LOCK+Minus sign (-) (Collapse the selected folder)
26. LEFT ARROW (Collapse the current selection if it is expanded, or select the parent folder)
27. RIGHT ARROW (Display the current selection if it is collapsed, or select the first subfolder)
Shortcut Keys for Character Map
After you double-click a character on the grid of characters, you can move through the grid by using the keyboard shortcuts:
1. RIGHT ARROW (Move to the rightor to the beginning of the next line)
2. LEFT ARROW (Move to the left orto the end of the previous line)
3. UP ARROW (Move up one row)
4. DOWN ARROW (Move down one row)
5. PAGE UP (Move up one screen at a time)
6. PAGE DOWN (Move down one screen at a time)
7. HOME (Move to the beginning of the line)
8. END (Move to the end of the line)
9. CTRL+HOME (Move to the first character)
10. CTRL+END (Move to the last character)
11. SPACEBAR (Switch between Enlarged and Normal mode when a character is selected)
Microsoft Management Console (MMC)
Main Window Keyboard Shortcuts
1. CTRL+O (Open a saved console)
2. CTRL+N (Open a new console)
3. CTRL+S (Save the open console)
4. CTRL+M (Add or remove a console item)
5. CTRL+W (Open a new window)
6. F5 key (Update the content of all console windows)
7. ALT+SPACEBAR (Display the MMC window menu)
8. ALT+F4 (Close the console)
9. ALT+A (Display the Action menu)
10. ALT+V (Display the View menu)
11. ALT+F (Display the File menu)
12. ALT+O (Display the Favorites menu)
MMC Console Window Keyboard Shortcuts
1. CTRL+P (Print the current page or active pane)
2. ALT+Minus sign (-) (Display the window menu for the active console window)
3. SHIFT+F10 (Display the Action shortcut menu for the selected item)
4. F1 key (Open the Help topic, if any, for the selected item)
5. F5 key (Update the content of all console windows)
6. CTRL+F10 (Maximize the active console window)
7. CTRL+F5 (Restore the active console window)
8. ALT+ENTER (Display the Properties dialog box, if any, for the selected item)
9. F2 key (Rename the selected item)
10. CTRL+F4 (Close the active console window. When a console has only one console window, this shortcut closes the console)
Remote Desktop Connection Navigation
1. CTRL+ALT+END (Open the Microsoft Windows NT Security dialog box)
2. ALT+PAGE UP (Switch between programs from left to right)
3. ALT+PAGE DOWN (Switch between programs from right to left)
4. ALT+INSERT (Cycle through the programs in most recently used order)
5. ALT+HOME (Display the Start menu)
6. CTRL+ALT+BREAK (Switch the client computer between a window and a full screen)
7. ALT+DELETE (Display the Windows menu)
8. CTRL+ALT+Minus sign (-) (Place a snapshot of the active window in the client on the Terminal server clipboard and provide the same functionality as pressing PRINT SCREEN on a local computer.)
9. CTRL+ALT+Plus sign (+) (Place asnapshot of the entire client window area on the Terminal server clipboardand provide the same functionality aspressing ALT+PRINT SCREEN on a local computer.)
Microsoft Internet Explorer Keyboard Shortcuts
1. CTRL+B (Open the Organize Favourites dialog box)
2. CTRL+E (Open the Search bar)
3. CTRL+F (Start the Find utility)
4. CTRL+H (Open the History bar)
5. CTRL+I (Open the Favorites bar)
6. CTRL+L (Open the Open dialog box)
7. CTRL+N (Start another instance of the browser with the same Web address)
8. CTRL+O (Open the Open dialog box,the same as CTRL+L)
9. CTRL+P (Open the Print dialog box)
10. CTRL+R (Update the current Web )
The marketing mix is made up of the following elements, often referred to as “the four Ps”:
For a business to succeed, you need to:
- Product (or service)
- Place (location and distribution)
- get all of the elements right
- strike a balance between the elements
Differentiation of your business from your competitors can be achieved through adjusting the elements to make your product/business more attractive. For example, if you wanted to market a high profile brand, you would focus on promotion rather than price.Product
Satisfying the customer’s needs or wants and in turn making a profit is your aim in providing a product/service. It is essential therefore that you get your product/service right.
There are various ways in which you can make your product stand out and be appealing. Use your senses in evaluating the product: ask yourself how does it feel and look.
- Attractiveness - is the packaging and the product itself visually appealing?
- Expectations - does the product meet customer’s expectations? For instance, they may have expectations in terms of product quality.
- Benefits - does the product have benefits a customer wants or needs? Benefits describe what it is that a customer gets out of a product, and differ from features.
- Functionality – how well does it do the job it’s supposed to?
- Competition - how does it fair compared to other similar products?
- Reliability – is it reliable?
‘Place’ is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. It is also referred to as distribution, channel or intermediary.
Successful distribution of your product/service is not only dependent on the delivery mechanism. You must also consider your customers – where is it that they would expect to go to find products/services like yours? It is therefore essential that you choose the correct distribution channel(s).Key questions:
- From where do your customers expect, or prefer, to buy the product or service?
- What are the existing distribution channels in your chosen market?
- Do you want to use direct or indirect channels? (eg 'direct' to a consumer, 'indirect' via an intermediary)
- Do you want to use single or multiple channels?
- If using an intermediary:
Is the intermediary familiar with your target consumers?
Is the intermediary appropriate for your business?
- the Internet
- overseas distributors
You need to know what your customers would be prepared to pay in order to price something effectively.
Compare your products/services with similar ones belonging to your competitors. This should give you some idea of typical prices in the market.
You will then need to decide upon a pricing strategy. For example, you might use cost based pricing where total costs are calculated and a mark up is added to give the required profit. Or you might consider differential pricing, where you charge different segments of your market different prices for the same service. The strategy you choose will have an effect on the success of the product. (For a further discussion of pricing strategies
see the link at the bottom of the page.)
Whichever strategy you choose, you need to distinguish between cost and price. To maximise your profits, you should aim to charge the maximum amount that people will pay, while seeking to reduce costs and increase productivity.Promotion
Promotion is about effectively communicating with your customers so that they are encouraged to buy from you. You need to promote to both existing customers and prospective ones, which may involve promoting to each in different ways.
To promote successfully, you need to take the following into account:
- You need to know as much as possible about your customers and their buying habits.
- You need to identify which are the important questions customers could have about your product/service, eg is this a reliable product? Your promotional activities should answer these questions.
- You need to identify your unique selling point (USP) and communicate it effectively to your customers.
- You need to identify the style of your promotional activities
- You need to decide when you are going to promote.
When you have answers to the above, you are in a stronger position to decide what to say, how to say it, when to say it, and which promotional method(s) to use.Promotions mix
The ‘promotions mix’ is the combination of promotional elements you use to promote your product/service.
The various elements which can make up the promotions mix include:
- Personal Selling
- Sales Promotion
- Public Relations
- Direct Mail
- Trade Fairs and Exhibitions
You would choose the appropriate elements for your product/service and integrate them to form a promotional campaign.
Note: Sometimes you might see the marketing mix described in terms of the 'five Ps'
, to includePeople
. Alternatively, the ‘seven Ps
' also include Physical evidence
(eg uniforms) and Process
(the whole customer experience).Summary:PRODUCT
The business has to produce a product that people want to buy. They have to decide
which ‘market segment’ they are aiming at – age, income, geographical location etc. They then have to differentiate their product so that it is slightly different from what is on offer at present so that people can be persuaded to ‘give them a try’.PROMOTION
Customers have to be made aware of the product. The two main considerations are target market and cost. A new business will not be able to afford to advertise on national television, for instance and would not wish to because its market will be local to start with. Leaflets, billboards, advertisements in local newspapers, Yellow Pages and ‘word of mouth’ would be more appropriate.PRICE
The price must be high enough to cover costs and make a profit but low enough to attract customers. There are a number of possible pricing strategies. The most commonly used are:
- PENETRATION PRICING – charging a low price, possibly not quite covering costs, to gain a position in the market. This is quite popular with new businesses trying to get a ‘toehold’.
- CREAMING – the opposite to penetration pricing, this involves charging a deliberately high price to persuade people that the product is of high quality. Luxury car makers often use this strategy
- COST PLUS PRICING – this is the most common form of pricing. Costs are totalled and a margin is added on for profit to make the total price.
The business must have a location that it can afford, and that is convenient and suitable for customers and any supplier.
Because the company culture influences everything and everyone in it, a well-developed company culture creates positive changes across the board. Managers who have developed their company culture report improvements in many areas, including:
A well developed culture gives dramatic, sustained increases in productivity and performance. A 10% increase is minimal. While you can expect productivity to rise to somewhere between these two points, continuous improvement is the norm. Theoretically there is no limit—if you keep working on the culture.
High morale is a key to success. It is closely connected to trust, purpose, team loyalty, pride, and faith in the leadership—all qualities that improve as the culture develops.
Employees know cost control is important. As the culture builds, people take responsibility for costs. With widespread focus, administrative and operating costs drop well below industry norms.
Often the underlying reason for improving the company culture is profits. Because the developing culture creates across-the-board improvements, increased profits are inevitable.
The keys to safety are trusting, open relationships. In a safe work culture, people speak up openly about unsafe
situations, they don't stand silent when someone violates safe practices, they constantly look for ways to improve safety, and they take personal responsibility for creating and maintaining a safe workplace.
Supply chain efficiencies depend very much on cooperation between multiple functions and levels. As the culture develops, relationships, cooperation and communications improve. The supply chain becomes more efficient, streamlined and responsive to rapidly changing customer needs.
Injuries and Claims
This is a complex area, closely related to attitudes and relationships. As people see each other in new ways, lost-time injuries and worker’s compensation claims drop. Sometimes this is quite sudden and dramatic.
Along with a safer workplace, with fewer injuries and claims, come lower insurance rates.
As the culture builds, managers learn to better manage the quality of everyone's experience, inside the company, and with outsiders such as customers, clients, suppliers, and other corporate entities. Customers who like you, return more often, buy more, and recommend you to others.
When you have a great place to work—where people can satisfy their needs—they just don't want to leave.
It is common sense that there will be less absenteeism when people like their jobs. They also develop a new attitude
towards their fellow workers and to the problems that their absenteeism creates for them.
A well-developed company culture, clearly stated in promotional materials, is a powerful recruiting point. Companies with an open, participative workplace, where people enjoy working, and have broad opportunities for growth and creativity, attract top candidates.
At the root of morale are trust, a clear purpose, team loyalty and support, and faith in leadership and the success of the organization these increase as the culture develops.
When people can fulfill their desires around work they are highly motivated.
You will see a move away from adversarial relationships and towards cooperation. You will have few grievances and low workers compensation costs. I have clients where grievances dropped to zero.
Openness to Change
A striking increased openness to change and the desire to make things work. As trust and responsibility increases, employees initiate significant improvements in operations.
When the leaders show that they want everyone involved, people step forward in creative and productive ways.
Developing the culture trains managers in people leadership skills and gives them a clearer sense of their role. Many managers say that the culture development process was the most important experience in their career.
With improved openness and trust, people participate more in meetings so they become more energetic, focused, and creative.
Smoother mergers and acquisitions, with higher success rates. People get involved and make them work.
By definition, a developed culture increases cooperation, collaboration, and motivation.
Expect improved teamwork and communication between people, divisions, and levels.
The culture change process improves relationships between people, levels, and departments.
Problems are solved where they happen, or by those affected. They are not passed up to management.