- Published on
Wise Boss?
Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses. Connect with Nellie on Twitter or visit her free resource center.
Starting a business gives you the opportunity of running your own show. But many also assume it means the end of the 9-to-5 grind, or no more uninspiring projects. Yet, this rosy picture doesn’t always reflect the reality of being in charge.
That’s because, all too often, self-employed individuals are overworked, very stressed, and simply underpaid. If that sounds familiar, here are six ways you can be a better boss to yourself.
1. Invest in Things That Will Help You Do a Better Job
Self-employed individuals sometimes make absurd sacrifices to save a few dollars. Unfortunately, that old computer or software version may be holding you back. Don’t hold the purse strings too tightly when it comes to those expenses that could help you be more productive and satisfied on a daily basis. For example, take some time to see if there are new software or online tools that could help you get more done in less time.
2. Invest in Your Education
Great entrepreneurs are always learning. Don’t hesitate to invest in conferences, training sessions, classes, even networking events. You’ll be able to learn new skills, gain insight needed to expand your business, and make valuable contacts. Look for relevant industry seminars and conferences, local chamber of commerce events, even extended learning classes at a local college or community center.
3. Invest in a Great Benefits Package
When you’re self-employed, you get freedom and flexibility, but you lose the company-provided benefits package and other perks of a full-time employee. This means you’ll need to invest in your own healthcare and retirement.
For healthcare, make a list of what you want, then talk to an insurance broker about your possible insurance options. For many self-employed people, especially sole proprietors and partnerships, a high-deductible plan with an HSA is usually a solid bet from a financial standpoint. Depending on your business structure, you may find you can deduct most, if not all, of your insurance premiums for you and family members.
Consider joining an association or professional organization that offers group-based health coverage to members. For example, members of the National Association of Science Writers are eligible to participate in their group health and dental insurance. Of course, be sure to fully understand all the membership fees and dues before joining.
Additionally, as a small business owner, you have a range of possible retirement plan choices, from SEP to SIMPLE IRA plans. You may be hesitant to tie up money you might need for your everyday expenses. However, if you’re self-employed, you’ll need to get started on retirement savings now, even if it means just a small investment of $25 a month. Talk with a financial planner or CPA about the best retirement program for your situation and taxes.
4. Don’t Undervalue Your Services
Many new businesses charge the least amount possible out of fear that clients won’t pay more. Then, they worry what will happen if they ask to raise their prices. But when you set your pricing too low, you need to take on more clients and clock more hours to stay in business. What’s the result? You’re overworked and often end up with clients who don’t value your services.
At the most basic level, your business is all about earning the money you deserve for the value you bring to customers. As long as you do a great job of meeting your customer’s needs, you should be able to be compensated fairly and even raise your prices.
5. Invest in the Legal and Administrative Aspects
If you’re self-employed, then you are 100% responsible for your business. This means it’s up to you, and you alone, to make sure your business is compliant with any license and permit requirements. You should consider forming an LLC or corporation for your business. While the legal fine print may not be the most glamorous part of your business, it can be essential to your business and personal financial health. An LLC or Corp will protect your own personal assets from any company liability. So, if your company happens to be sued, your personal savings are shielded.
6. Reward Your Best Employee: You
Be sure to reward yourself when you have great moments, like landing a big client win or meeting a tough deadline. Your reward can be as creative as you’d like. Maybe even just a night off without the cellphone or computer.
Running your own business is not easy, so be sure to acknowledge each success. After all, you no longer have a boss to recognize your hard work so it’s up to you to keep yourself motivated and inspired.
by Nellie Akalp1
Starting a business gives you the opportunity of running your own show. But many also assume it means the end of the 9-to-5 grind, or no more uninspiring projects. Yet, this rosy picture doesn’t always reflect the reality of being in charge.
That’s because, all too often, self-employed individuals are overworked, very stressed, and simply underpaid. If that sounds familiar, here are six ways you can be a better boss to yourself.
1. Invest in Things That Will Help You Do a Better Job
Self-employed individuals sometimes make absurd sacrifices to save a few dollars. Unfortunately, that old computer or software version may be holding you back. Don’t hold the purse strings too tightly when it comes to those expenses that could help you be more productive and satisfied on a daily basis. For example, take some time to see if there are new software or online tools that could help you get more done in less time.
2. Invest in Your Education
Great entrepreneurs are always learning. Don’t hesitate to invest in conferences, training sessions, classes, even networking events. You’ll be able to learn new skills, gain insight needed to expand your business, and make valuable contacts. Look for relevant industry seminars and conferences, local chamber of commerce events, even extended learning classes at a local college or community center.
3. Invest in a Great Benefits Package
When you’re self-employed, you get freedom and flexibility, but you lose the company-provided benefits package and other perks of a full-time employee. This means you’ll need to invest in your own healthcare and retirement.
For healthcare, make a list of what you want, then talk to an insurance broker about your possible insurance options. For many self-employed people, especially sole proprietors and partnerships, a high-deductible plan with an HSA is usually a solid bet from a financial standpoint. Depending on your business structure, you may find you can deduct most, if not all, of your insurance premiums for you and family members.
Consider joining an association or professional organization that offers group-based health coverage to members. For example, members of the National Association of Science Writers are eligible to participate in their group health and dental insurance. Of course, be sure to fully understand all the membership fees and dues before joining.
Additionally, as a small business owner, you have a range of possible retirement plan choices, from SEP to SIMPLE IRA plans. You may be hesitant to tie up money you might need for your everyday expenses. However, if you’re self-employed, you’ll need to get started on retirement savings now, even if it means just a small investment of $25 a month. Talk with a financial planner or CPA about the best retirement program for your situation and taxes.
4. Don’t Undervalue Your Services
Many new businesses charge the least amount possible out of fear that clients won’t pay more. Then, they worry what will happen if they ask to raise their prices. But when you set your pricing too low, you need to take on more clients and clock more hours to stay in business. What’s the result? You’re overworked and often end up with clients who don’t value your services.
At the most basic level, your business is all about earning the money you deserve for the value you bring to customers. As long as you do a great job of meeting your customer’s needs, you should be able to be compensated fairly and even raise your prices.
5. Invest in the Legal and Administrative Aspects
If you’re self-employed, then you are 100% responsible for your business. This means it’s up to you, and you alone, to make sure your business is compliant with any license and permit requirements. You should consider forming an LLC or corporation for your business. While the legal fine print may not be the most glamorous part of your business, it can be essential to your business and personal financial health. An LLC or Corp will protect your own personal assets from any company liability. So, if your company happens to be sued, your personal savings are shielded.
6. Reward Your Best Employee: You
Be sure to reward yourself when you have great moments, like landing a big client win or meeting a tough deadline. Your reward can be as creative as you’d like. Maybe even just a night off without the cellphone or computer.
Running your own business is not easy, so be sure to acknowledge each success. After all, you no longer have a boss to recognize your hard work so it’s up to you to keep yourself motivated and inspired.
by Nellie Akalp1
- Published on
The best managers have a fundamentally different understanding of workplace, company, and team dynamics. See what they get right.
A few years back, I interviewed some of the most successful CEOs in the world in order to discover their management secrets. I learned that the "best of the best" tend to share the following eight core beliefs.
1. Business is an ecosystem, not a battlefield.
Average bosses see business as a conflict between companies, departments and groups. They build huge armies of "troops" to order about, demonize competitors as "enemies," and treat customers as "territory" to be conquered.
Extraordinary bosses see business as a symbiosis where the most diverse firm is most likely to survive and thrive. They naturally create teams that adapt easily to new markets and can quickly form partnerships with other companies, customers ... and even competitors.
2. A company is a community, not a machine.
Average bosses consider their company to be a machine with employees as cogs. They create rigid structures with rigid rules and then try to maintain control by "pulling levers" and "steering the ship."
Extraordinary bosses see their company as a collection of individual hopes and dreams, all connected to a higher purpose. They inspire employees to dedicate themselves to the success of their peers and therefore to the community–and company–at large.
3. Management is service, not control.
Average bosses want employees to do exactly what they're told. They're hyper-aware of anything that smacks of insubordination and create environments where individual initiative is squelched by the "wait and see what the boss says" mentality.
Extraordinary bosses set a general direction and then commit themselves to obtaining the resources that their employees need to get the job done. They push decision making downward, allowing teams form their own rules and intervening only in emergencies.
4. My employees are my peers, not my children.
Average bosses see employees as inferior, immature beings who simply can't be trusted if not overseen by a patriarchal management. Employees take their cues from this attitude, expend energy on looking busy and covering their behinds.
Extraordinary bosses treat every employee as if he or she were the most important person in the firm. Excellence is expected everywhere, from the loading dock to the boardroom. As a result, employees at all levels take charge of their own destinies.
5. Motivation comes from vision, not from fear.
Average bosses see fear--of getting fired, of ridicule, of loss of privilege--as a crucial way to motivate people. As a result, employees and managers alike become paralyzed and unable to make risky decisions.
Extraordinary bosses inspire people to see a better future and how they'll be a part of it. As a result, employees work harder because they believe in the organization's goals, truly enjoy what they're doing and (of course) know they'll share in the rewards.
6. Change equals growth, not pain.
Average bosses see change as both complicated and threatening, something to be endured only when a firm is in desperate shape. They subconsciously torpedo change ... until it's too late.
Extraordinary bosses see change as an inevitable part of life. While they don't value change for its own sake, they know that success is only possible if employees and organization embrace new ideas and new ways of doing business.
7. Technology offers empowerment, not automation.
Average bosses adhere to the old IT-centric view that technology is primarily a way to strengthen management control and increase predictability. They install centralized computer systems that dehumanize and antagonize employees.
Extraordinary bosses see technology as a way to free human beings to be creative and to build better relationships. They adapt their back-office systems to the tools, like smartphones and tablets, that people actually want to use.
8. Work should be fun, not mere toil.
Average bosses buy into the notion that work is, at best, a necessary evil. They fully expect employees to resent having to work, and therefore tend to subconsciously define themselves as oppressors and their employees as victims. Everyone then behaves accordingly.
Extraordinary bosses see work as something that should be inherently enjoyable–and believe therefore that the most important job of manager is, as far as possible, to put people in jobs that can and will make them truly happy.
Recommended Video 1 >> Click Here
Recommended Video 2 >> Click Here
Recommended Video 3 >> Click Here
A few years back, I interviewed some of the most successful CEOs in the world in order to discover their management secrets. I learned that the "best of the best" tend to share the following eight core beliefs.
1. Business is an ecosystem, not a battlefield.
Average bosses see business as a conflict between companies, departments and groups. They build huge armies of "troops" to order about, demonize competitors as "enemies," and treat customers as "territory" to be conquered.
Extraordinary bosses see business as a symbiosis where the most diverse firm is most likely to survive and thrive. They naturally create teams that adapt easily to new markets and can quickly form partnerships with other companies, customers ... and even competitors.
2. A company is a community, not a machine.
Average bosses consider their company to be a machine with employees as cogs. They create rigid structures with rigid rules and then try to maintain control by "pulling levers" and "steering the ship."
Extraordinary bosses see their company as a collection of individual hopes and dreams, all connected to a higher purpose. They inspire employees to dedicate themselves to the success of their peers and therefore to the community–and company–at large.
3. Management is service, not control.
Average bosses want employees to do exactly what they're told. They're hyper-aware of anything that smacks of insubordination and create environments where individual initiative is squelched by the "wait and see what the boss says" mentality.
Extraordinary bosses set a general direction and then commit themselves to obtaining the resources that their employees need to get the job done. They push decision making downward, allowing teams form their own rules and intervening only in emergencies.
4. My employees are my peers, not my children.
Average bosses see employees as inferior, immature beings who simply can't be trusted if not overseen by a patriarchal management. Employees take their cues from this attitude, expend energy on looking busy and covering their behinds.
Extraordinary bosses treat every employee as if he or she were the most important person in the firm. Excellence is expected everywhere, from the loading dock to the boardroom. As a result, employees at all levels take charge of their own destinies.
5. Motivation comes from vision, not from fear.
Average bosses see fear--of getting fired, of ridicule, of loss of privilege--as a crucial way to motivate people. As a result, employees and managers alike become paralyzed and unable to make risky decisions.
Extraordinary bosses inspire people to see a better future and how they'll be a part of it. As a result, employees work harder because they believe in the organization's goals, truly enjoy what they're doing and (of course) know they'll share in the rewards.
6. Change equals growth, not pain.
Average bosses see change as both complicated and threatening, something to be endured only when a firm is in desperate shape. They subconsciously torpedo change ... until it's too late.
Extraordinary bosses see change as an inevitable part of life. While they don't value change for its own sake, they know that success is only possible if employees and organization embrace new ideas and new ways of doing business.
7. Technology offers empowerment, not automation.
Average bosses adhere to the old IT-centric view that technology is primarily a way to strengthen management control and increase predictability. They install centralized computer systems that dehumanize and antagonize employees.
Extraordinary bosses see technology as a way to free human beings to be creative and to build better relationships. They adapt their back-office systems to the tools, like smartphones and tablets, that people actually want to use.
8. Work should be fun, not mere toil.
Average bosses buy into the notion that work is, at best, a necessary evil. They fully expect employees to resent having to work, and therefore tend to subconsciously define themselves as oppressors and their employees as victims. Everyone then behaves accordingly.
Extraordinary bosses see work as something that should be inherently enjoyable–and believe therefore that the most important job of manager is, as far as possible, to put people in jobs that can and will make them truly happy.
Recommended Video 1 >> Click Here
Recommended Video 2 >> Click Here
Recommended Video 3 >> Click Here
By SALES SOURCE | Geoffrey James
- Published on
David Nour is the thought leader on relationship economics, the quantifiable value of business relationships. The Nour Group, Inc. helps organizations drive growth through unique return on their strategic relationships.
By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year. But after all that, how do you build your social circle and influential contacts in key centers of influence?
How do you maintain, nurture, and ideally, bridge the gap between relationship creation and relationship capitalization? How do you turn friends and followers into active, interested social currency. How do you foster engagement to create valuable, lasting relationships?
Well, it has to do with the evolution of our on- and off-line business relationships. How do our business relationships evolve, why do we screw some up, and how can we repair them? Why do some partner, client, investor, supplier or even colleague relationships tend to accelerate naturally, while others fizzle and never fully materialize as you had hoped?
Quite simply, the manner in which we build business relationships has evolved. Find out how to keep the pace.
Initial Contact
You meet someone or, ideally, are referred through a trusted introduction. Tossing an unsolicited email over the wall is a losing proposition. Online and in-person relationships are getting more sophisticated, better protected and constantly pressured for efficiency and effectiveness.
The critical focus here is to add value in every interaction, to provoke, or to provide a contrarian perspective. In other words, if you want to elevate yourself above the noise, ensure that a person remembers your conversation. I recommend that you become well-read in a variety of topics, listen intently, question constantly, and capitalize on the value of brevity (aka Twitter etiquette). Finally, get to the point without pontificating.
Additional Interaction
If, during the initial contact, you made a strong, positive and value-centric impression, people will begin to seek you out. The conversation was impactful enough to warrant immediate action on their behalf.
Their follow-up email starts, “I left our visit excited about the conversation on X topic,” or “I enjoyed meeting you and discussing X technology.” The timeliness of their response should communicate that your interaction was a priority.
But what if the roles are reversed, and you’re the one following up? Here are my recommendations.
Never lose sight of the fact that your performance, execution and results rely on fostering relationships. Lack thereof will dilute your credibility and relevance. Remain competent within your industry and among your peers, and the resulting value will match the effort.
By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year. But after all that, how do you build your social circle and influential contacts in key centers of influence?
How do you maintain, nurture, and ideally, bridge the gap between relationship creation and relationship capitalization? How do you turn friends and followers into active, interested social currency. How do you foster engagement to create valuable, lasting relationships?
Well, it has to do with the evolution of our on- and off-line business relationships. How do our business relationships evolve, why do we screw some up, and how can we repair them? Why do some partner, client, investor, supplier or even colleague relationships tend to accelerate naturally, while others fizzle and never fully materialize as you had hoped?
Quite simply, the manner in which we build business relationships has evolved. Find out how to keep the pace.
Initial Contact
You meet someone or, ideally, are referred through a trusted introduction. Tossing an unsolicited email over the wall is a losing proposition. Online and in-person relationships are getting more sophisticated, better protected and constantly pressured for efficiency and effectiveness.
The critical focus here is to add value in every interaction, to provoke, or to provide a contrarian perspective. In other words, if you want to elevate yourself above the noise, ensure that a person remembers your conversation. I recommend that you become well-read in a variety of topics, listen intently, question constantly, and capitalize on the value of brevity (aka Twitter etiquette). Finally, get to the point without pontificating.
Additional Interaction
If, during the initial contact, you made a strong, positive and value-centric impression, people will begin to seek you out. The conversation was impactful enough to warrant immediate action on their behalf.
Their follow-up email starts, “I left our visit excited about the conversation on X topic,” or “I enjoyed meeting you and discussing X technology.” The timeliness of their response should communicate that your interaction was a priority.
But what if the roles are reversed, and you’re the one following up? Here are my recommendations.
- Pre-Initial Contact: Research the event, the topic of discussion, potential attendees, industry trends, topical conversation starters and recent similar events. And get there early! If you’ve already been introduced online to the person you’re targeting, reinforce credibility by association. If you were engaged around an interesting topic, bring up a question to jump-start the next interaction.
- During the Event: Engage proactively, be present in each conversation, add value, don’t be a conversation hog, and don’t distribute business cards excessively. After speaking, immediately capture a couple of notes about the conversation. Be as diligent disengaging from conversations as you were proactive in initiating them. Finally, anticipate their needs; simply meeting their current or articulated needs is not enough. Don’t let them ask you for more.
- Immediately After: Send a brief follow-up note the same day, and include something of value, for example, a link to relevant data, a PDF of an article, a couple bullet points of interest, or an introduction to an influential relationship. Finally, proactively suggest a next step.Be interested but casual. Pace yourself — too much, too fast turns most people off. Be poignant, practical and pragmatic and always give them options, for example, “Can we meet or Skype next Tuesday or Thursday at these times? If next week is bad for you, let me know what the following week looks like on your calendar.”
- If the person’s business stature is higher, position yourself as a peer and don’t get delegated to others down the food chain. If the business stature is same or lower, be humble and make time. Most importantly, be candid: “Apologies in advance. I travel extensively, so please don’t take my unavailability as a lack of interest — it’s simply a lack of immediate bandwidth.”
- A Week Later: If you haven’t heard anything in a week, call and email to make sure they received your follow-up. Be professional and polished, and remember to add value at every interaction.If you don’t get any response, ask yourself whether you could have done anything differently. If you didn’t add sufficient value in your early interactions, pestering them won’t do much good. Move on and focus on working with, helping and adding value to relevant, responsive contacts.
Never lose sight of the fact that your performance, execution and results rely on fostering relationships. Lack thereof will dilute your credibility and relevance. Remain competent within your industry and among your peers, and the resulting value will match the effort.
- Published on
I long admired his entrepreneurial spirit and business acumen and was in sheer awe of his natural instincts for what appeals to consumers. On the other hand I bristled at what I saw as his — and by extension Apple’s — occasionally capricious and even contradictory actions (App store products in or out, inability to get in front of product issues, antennae gate) and super-secretive nature.
Now, having finished the 600-plus page Steve Jobs biography by Walter Isaacson, I think I finally understand Steve Jobs. Like most of us, his personality had many sides. He could be aloof, super-intense, odd, gross, passionate, creative, driven, unfair, conciliatory and deeply introspective. He lived a rich and unique life.
Here is the highlighted interesting, surprising and relevant passages.
Don’t Wait
When the young Steve Jobs wanted to build something and needed a piece of equipment, he went straight to the source.
“He began by recalling that he had wanted to build a frequency counter when he was twelve, and he was able to look up Bill Hewlett, the founder of HP, in the phone book and call him to get parts.”
Make Your Own Reality
Steve Jobs learned early that when you don’t like how things are in your life or in your world, change them, either through action or sheer force of will.
“As Hoffman later lamented, “The reality distortion field can serve as a spur, but then reality itself hits.” – Joanna Hoffman, part of Apple’s early Macintosh team.
“I didn’t want to be a father, so I wasn’t,” Jobs later said, with only a touch of remorse in his voice.
Control Everything You Can
Steve Jobs was, to a certain degree, a hippie. However, unlike most free spirits of the 1960s-to-1970s love-in era, Jobs was a detail-oriented control freak.
“He wants to control his environment, and he sees the product as an extension of himself.”
Own Your Mistakes
Jobs could be harsh and even thoughtless. Perhaps nowhere was that more in evidence than with his first daughter. Still, as Jobs grew older and began to face mortality, he more readily admitted his mistakes.
“I’ve done a lot of things I’m not proud of, such as getting my girlfriend pregnant when I was twenty-three and the way I handled that,” Jobs said.”
Know Yourself
While not always aware of how those around him were reacting to his appearance or demeanor, Jobs had no illusions about his own formidable intellectual skills.
“Then a more disconcerting discovery began to dawn on him: He was smarter than his parents.”
Leave the Door Open for the Fantastic
Jobs was a seeker, pursuing spiritual enlightenment and body purification throughout his life. He wasn’t a particularly religious person, but did not dismiss the existence or something beyond our earth-bound realm.
“I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery.” — Steve Jobs
Don’t Hold Back
Apple’s founder was famous for his outbursts and sometimes over-emotional responses. In product development, things were often amazing or sh_t.
“He was an enlightened being who was cruel,” she recalled. “That’s a strange combination.”– former girlfriend and mother of Jobs’ first daughter, Chrisann Brennan
Surround Yourself with Brilliance
Whether he was willing to admit it or not, Steve Jobs could not do everything. Yes, he could have a huge impact on every product and marketing campaign, but he also knew that there were others in the world with skills he did not possess. Jobs’ early partnership with Apple co-founder Steve Wozniak perfectly illustrated this fact. His early success with Wozniak provided the template for future collaborations.
“After a couple of months he was ready to test it. ‘I typed a few keys on the keyboard and I was shocked! The letters were displayed on the screen.’ It was Sunday, June 29, 1975, a milestone for the personal computer. “It was the first time in history,” Wozniak later said, “anyone had typed a character on a keyboard and seen it show up on their own computer’s screen right in front of them.”
Build a Team of A Players
Far too often, companies and managers settle for average employees. Steve Jobs recognized talent and decided that any conflict that might arise from a company full of “A”-level players would be counterbalanced by awesome output. He may have been right.
“For most things in life, the range between best and average is 30% or so. The best airplane flight, the best meal, they may be 30% better than your average one. What I saw with Woz was somebody who was fifty times better than the average engineer. He could have meetings in his head. The Mac team was an attempt to build a whole team like that, A players. People said they wouldn’t get along, they’d hate working with each other. But I realized that A players like to work with A players, they just didn’t like working with C players.”– Steve Jobs
“I’ve learned over the years that when you have really good people you don’t have to baby them,” Jobs later explained. “By expecting them to do great things, you can get them to do great things.”
Be Yourself
Steve Jobs was often so busy being himself that he had no idea how people saw him, especially in his early, dirty-hippie days.
“At meetings we had to look at his dirty feet. Sometimes, to relieve stress, he would soak his feet in the toilet, a practice that was not as soothing for his colleagues.”—Mike Markkula, Apple’s first chairman.
Be Persuasive
While it’s true that early Steve Jobs was a somewhat smelly and unpleasant person to be around, this same Steve Jobs also trained himself to stare without blinking for long periods of time and found that he could persuade people to do the seemingly impossible.
“If it could save a person’s life, would you find a way to shave ten seconds off the boot time?” he asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year.”
Show Others the Way
Jobs wasn’t truly a programmer or technologist, certainly not in the way that Microsoft founder Bill Gates is, yet he had an intuitive understanding for technology and design that ended up altering the world’s expectations for computers and, more importantly, consumer electronics.
“To be honest, we didn’t know what it meant for a computer to be ‘friendly’ until Steve told us.” — Terry Oyama, part of the early Macintosh design team.
Trust Your Instincts
I have, in my own career, navigated by gut on more than one occasion. Steve Jobs, though, had a deep and abiding belief in his own tastes and believed with utter certainty that if he liked something, the public would as well. He was almost invariably right.
“Did Alexander Graham Bell do any market research before he invented the telephone?” — Steve Jobs
Take Risks
Throughout his career, Steve Jobs took chances, first with the launch of Apple, then in walking away from it and then returning in 1997. In an era when most companies were figuring out ways to diversify, Apple — under Job’s leadership — shed businesses and products, and focused on relatively few areas. He was also willing to steer the entire Apple ship (or at least some aspects of it) in a single direction if he thought it would generate future success.
“One of Jobs’ management philosophies was that it is crucial, every now and then, to roll the dice and ‘bet the company’ on some new idea or technology.”
“I had this crazy idea that we could sell just as many Macs by advertising the iPod. In addition, the iPod would position Apple as evoking innovation and youth. So I moved $75 million of advertising money to the iPod, even though the category didn’t justify one hundredth of that. That meant that we completely dominated the market for music players. We outspent everybody by a factor of about a hundred.” — Steve Jobs.
Follow Great with Great
In everything from products to movies (under Pixar), Steve Jobs sought to create great follow-ups. He wasn’t so successful in the early part of his career (see Lisa), but his third acts to Pixar and Apple proved he had the sequel touch.
“There’s a classic thing in business, which is the second-product syndrome,” Jobs later said. It comes from not understanding what made your first product so successful. “I lived through that at Apple. My feeling was, if we got through our second film, we’d make it.”
Make Tough Decisions
Good managers and leaders are willing to do hard work and, often, make unpopular decisions. Jobs apparently had little concern about being liked and therefore was well-equipped to make tough choices.
“The most visible decision he made was to kill, once and for all, the Newton, the personal digital assistant with the almost-good handwriting-recognition system.”
Presentation Can Make a World of Difference
The Apple founder hated PowerPoint presentations, but perhaps somewhat uncharacteristically, believed elegant product presentation was critical.
“Packaging can be theater, it can create a story.” — Jony Ive, Apple designer.
Find a Way to Balance Your Intensity
It’s unclear if Steve Jobs ever truly mellowed, but he did learn that a buffer between him and the rest of Apple could be useful.
“In a company that was led by a CEO prone to tantrums and withering blasts, Cook commanded situations with a calm demeanor, a soothing Alabama accent, and silent stares.”
Live for Today
Even as Steve Jobs struggled with cancer, he rarely slowed down. If anything, the disease helped him focus his efforts and pursue some of his grandest dreams.
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.” — Steve Jobs
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” — Steve Jobs
Share Your Wisdom
Steve Jobs was not a philanthropic soul. He had a passion for products and success, but it wasn’t until he became quite ill that he started reaching out and offering his wisdom to others in the tech community.
“I will continue to do that with people like Mark Zuckerberg too. That’s how I’m going to spend part of the time I have left. I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.” — Steve Jobs
by Lance Ulanoff
Now, having finished the 600-plus page Steve Jobs biography by Walter Isaacson, I think I finally understand Steve Jobs. Like most of us, his personality had many sides. He could be aloof, super-intense, odd, gross, passionate, creative, driven, unfair, conciliatory and deeply introspective. He lived a rich and unique life.
Here is the highlighted interesting, surprising and relevant passages.
Don’t Wait
When the young Steve Jobs wanted to build something and needed a piece of equipment, he went straight to the source.
“He began by recalling that he had wanted to build a frequency counter when he was twelve, and he was able to look up Bill Hewlett, the founder of HP, in the phone book and call him to get parts.”
Make Your Own Reality
Steve Jobs learned early that when you don’t like how things are in your life or in your world, change them, either through action or sheer force of will.
“As Hoffman later lamented, “The reality distortion field can serve as a spur, but then reality itself hits.” – Joanna Hoffman, part of Apple’s early Macintosh team.
“I didn’t want to be a father, so I wasn’t,” Jobs later said, with only a touch of remorse in his voice.
Control Everything You Can
Steve Jobs was, to a certain degree, a hippie. However, unlike most free spirits of the 1960s-to-1970s love-in era, Jobs was a detail-oriented control freak.
“He wants to control his environment, and he sees the product as an extension of himself.”
Own Your Mistakes
Jobs could be harsh and even thoughtless. Perhaps nowhere was that more in evidence than with his first daughter. Still, as Jobs grew older and began to face mortality, he more readily admitted his mistakes.
“I’ve done a lot of things I’m not proud of, such as getting my girlfriend pregnant when I was twenty-three and the way I handled that,” Jobs said.”
Know Yourself
While not always aware of how those around him were reacting to his appearance or demeanor, Jobs had no illusions about his own formidable intellectual skills.
“Then a more disconcerting discovery began to dawn on him: He was smarter than his parents.”
Leave the Door Open for the Fantastic
Jobs was a seeker, pursuing spiritual enlightenment and body purification throughout his life. He wasn’t a particularly religious person, but did not dismiss the existence or something beyond our earth-bound realm.
“I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery.” — Steve Jobs
Don’t Hold Back
Apple’s founder was famous for his outbursts and sometimes over-emotional responses. In product development, things were often amazing or sh_t.
“He was an enlightened being who was cruel,” she recalled. “That’s a strange combination.”– former girlfriend and mother of Jobs’ first daughter, Chrisann Brennan
Surround Yourself with Brilliance
Whether he was willing to admit it or not, Steve Jobs could not do everything. Yes, he could have a huge impact on every product and marketing campaign, but he also knew that there were others in the world with skills he did not possess. Jobs’ early partnership with Apple co-founder Steve Wozniak perfectly illustrated this fact. His early success with Wozniak provided the template for future collaborations.
“After a couple of months he was ready to test it. ‘I typed a few keys on the keyboard and I was shocked! The letters were displayed on the screen.’ It was Sunday, June 29, 1975, a milestone for the personal computer. “It was the first time in history,” Wozniak later said, “anyone had typed a character on a keyboard and seen it show up on their own computer’s screen right in front of them.”
Build a Team of A Players
Far too often, companies and managers settle for average employees. Steve Jobs recognized talent and decided that any conflict that might arise from a company full of “A”-level players would be counterbalanced by awesome output. He may have been right.
“For most things in life, the range between best and average is 30% or so. The best airplane flight, the best meal, they may be 30% better than your average one. What I saw with Woz was somebody who was fifty times better than the average engineer. He could have meetings in his head. The Mac team was an attempt to build a whole team like that, A players. People said they wouldn’t get along, they’d hate working with each other. But I realized that A players like to work with A players, they just didn’t like working with C players.”– Steve Jobs
“I’ve learned over the years that when you have really good people you don’t have to baby them,” Jobs later explained. “By expecting them to do great things, you can get them to do great things.”
Be Yourself
Steve Jobs was often so busy being himself that he had no idea how people saw him, especially in his early, dirty-hippie days.
“At meetings we had to look at his dirty feet. Sometimes, to relieve stress, he would soak his feet in the toilet, a practice that was not as soothing for his colleagues.”—Mike Markkula, Apple’s first chairman.
Be Persuasive
While it’s true that early Steve Jobs was a somewhat smelly and unpleasant person to be around, this same Steve Jobs also trained himself to stare without blinking for long periods of time and found that he could persuade people to do the seemingly impossible.
“If it could save a person’s life, would you find a way to shave ten seconds off the boot time?” he asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year.”
Show Others the Way
Jobs wasn’t truly a programmer or technologist, certainly not in the way that Microsoft founder Bill Gates is, yet he had an intuitive understanding for technology and design that ended up altering the world’s expectations for computers and, more importantly, consumer electronics.
“To be honest, we didn’t know what it meant for a computer to be ‘friendly’ until Steve told us.” — Terry Oyama, part of the early Macintosh design team.
Trust Your Instincts
I have, in my own career, navigated by gut on more than one occasion. Steve Jobs, though, had a deep and abiding belief in his own tastes and believed with utter certainty that if he liked something, the public would as well. He was almost invariably right.
“Did Alexander Graham Bell do any market research before he invented the telephone?” — Steve Jobs
Take Risks
Throughout his career, Steve Jobs took chances, first with the launch of Apple, then in walking away from it and then returning in 1997. In an era when most companies were figuring out ways to diversify, Apple — under Job’s leadership — shed businesses and products, and focused on relatively few areas. He was also willing to steer the entire Apple ship (or at least some aspects of it) in a single direction if he thought it would generate future success.
“One of Jobs’ management philosophies was that it is crucial, every now and then, to roll the dice and ‘bet the company’ on some new idea or technology.”
“I had this crazy idea that we could sell just as many Macs by advertising the iPod. In addition, the iPod would position Apple as evoking innovation and youth. So I moved $75 million of advertising money to the iPod, even though the category didn’t justify one hundredth of that. That meant that we completely dominated the market for music players. We outspent everybody by a factor of about a hundred.” — Steve Jobs.
Follow Great with Great
In everything from products to movies (under Pixar), Steve Jobs sought to create great follow-ups. He wasn’t so successful in the early part of his career (see Lisa), but his third acts to Pixar and Apple proved he had the sequel touch.
“There’s a classic thing in business, which is the second-product syndrome,” Jobs later said. It comes from not understanding what made your first product so successful. “I lived through that at Apple. My feeling was, if we got through our second film, we’d make it.”
Make Tough Decisions
Good managers and leaders are willing to do hard work and, often, make unpopular decisions. Jobs apparently had little concern about being liked and therefore was well-equipped to make tough choices.
“The most visible decision he made was to kill, once and for all, the Newton, the personal digital assistant with the almost-good handwriting-recognition system.”
Presentation Can Make a World of Difference
The Apple founder hated PowerPoint presentations, but perhaps somewhat uncharacteristically, believed elegant product presentation was critical.
“Packaging can be theater, it can create a story.” — Jony Ive, Apple designer.
Find a Way to Balance Your Intensity
It’s unclear if Steve Jobs ever truly mellowed, but he did learn that a buffer between him and the rest of Apple could be useful.
“In a company that was led by a CEO prone to tantrums and withering blasts, Cook commanded situations with a calm demeanor, a soothing Alabama accent, and silent stares.”
Live for Today
Even as Steve Jobs struggled with cancer, he rarely slowed down. If anything, the disease helped him focus his efforts and pursue some of his grandest dreams.
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.” — Steve Jobs
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” — Steve Jobs
Share Your Wisdom
Steve Jobs was not a philanthropic soul. He had a passion for products and success, but it wasn’t until he became quite ill that he started reaching out and offering his wisdom to others in the tech community.
“I will continue to do that with people like Mark Zuckerberg too. That’s how I’m going to spend part of the time I have left. I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.” — Steve Jobs
by Lance Ulanoff
- Published on
These 3D renders from all over the internet. I personally think this turned out to be quite a nice selection.