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Author: Kyzson
Whether you're planning a birthday party in a corporate dinner in KL, or a roadshow across Malaysia, the right choice depends on understanding 3 things: the style of magic, the scale of your event, and your realistic budget range.
This guide helps you match the right magician style to your event type and budget, so that your Budget evaporate like "magic".
This guide helps you match the right magician style to your event type and budget, so that your Budget evaporate like "magic".
Is a Magician Right for Your Event?
Not every event needs a magician and booking one for the wrong setting is how budgets get wasted.
Here's a simple way to think about it: magic works best when your guests have time and space to be surprised. It needs an audience that is relaxed, present, and open to being entertained.
Events where a magician works exceptionally well:
Here's a simple way to think about it: magic works best when your guests have time and space to be surprised. It needs an audience that is relaxed, present, and open to being entertained.
Events where a magician works exceptionally well:
- Birthday parties (kids and adults)
- Corporate dinners and Dinner & Dance events (D&D)
- Product launches and roadshows
- Trade show booths
- Wedding cocktail receptions
- Family carnivals and festivals
- Client appreciation events
- Team-building activities
The 6 Styles of Magic, What Makes Each One Different
Actually there more, but here lets focus the most well-known 1st. Most people think "magician" is one thing. It isn't. There are at least six distinct styles, each built on a completely different skill set, atmosphere, and audience type. Knowing which style fits your event is the most important decision you'll make before booking.
Mentalist
A mentalist focuses on psychological illusions - mind-reading, telepathy, and seemingly impossible knowledge of personal details. Rather than visual tricks, mentalists "influence" decisions and reveal personal information to create an unsettling, inexplicable experience. This style suits corporate dinners, executive events, and adult-only occasions where the audience appreciates something cerebral and sophisticated.
Best for: Corporate dinners, adult private events, executive functions
Illusionists
They are the grand-scale performers, the ones with elaborate props, assistants, trapdoors, and theatrical lighting. They specialize in large-scale spectacles, such as making objects appear or disappear, levitating assistants, or escaping from perilous situations. This style demands a proper stage, crew, and significant budget, but delivers the most visually unforgettable impact of any magic style.
Best for: Dinner & Dance events, gala evenings, large corporate showcases
Comedy Magician (My favorite Kind)
This is the crowd-pleaser category. Comedy magicians weave classic magic tricks with witty humor, props, and heavy audience interaction. They are crowd favourites for parties and family-friendly events. If your goal is to get people laughing, talking, and feeling comfortable especially in mixed-age groups, a comedy magician is often your safest and most satisfying choice.
Best for: Birthday parties, family events, office celebrations, team-building days.
Sleight of Hand / Micro-Magic
This is up-close, intimate magic performed in your hands, at your table, within arm's reach. Sleight-of-hand artists spend years perfecting manual dexterity. This category includes "Cardicians", performers who focus entirely on the artistic manipulation of playing cards. This style works best as roving entertainment during cocktail hours or networking sessions, where the magician moves from group to group creating personalized moments.
Best for: Cocktail receptions, networking events, trade show floors, wedding receptions
Escapologist
A niche but high-impact style. Escapologists specialize in freeing themselves from restraints, straitjackets, chains, or locked, water-filled containers. Think Houdini. This style is a spectacle that commands full attention from a large crowd. It works as a centerpiece act at outdoor festivals, roadshows, or anywhere you need to stop a crowd in its tracks.
Best for: Outdoor events, festivals, roadshows, large public activations.
Tech Magician
The newest and fastest-growing style. Tech magicians integrate modern technology into their routines — using iPads, mobile apps, or artificial intelligence to perform illusions. This style is ideal for technology companies, product launches for digital products, and any brand that wants to signal innovation and modernity.
Best for: Tech product launches, innovation showcases, startup events, digital brand activations
Mentalist
A mentalist focuses on psychological illusions - mind-reading, telepathy, and seemingly impossible knowledge of personal details. Rather than visual tricks, mentalists "influence" decisions and reveal personal information to create an unsettling, inexplicable experience. This style suits corporate dinners, executive events, and adult-only occasions where the audience appreciates something cerebral and sophisticated.
Best for: Corporate dinners, adult private events, executive functions
Illusionists
They are the grand-scale performers, the ones with elaborate props, assistants, trapdoors, and theatrical lighting. They specialize in large-scale spectacles, such as making objects appear or disappear, levitating assistants, or escaping from perilous situations. This style demands a proper stage, crew, and significant budget, but delivers the most visually unforgettable impact of any magic style.
Best for: Dinner & Dance events, gala evenings, large corporate showcases
Comedy Magician (My favorite Kind)
This is the crowd-pleaser category. Comedy magicians weave classic magic tricks with witty humor, props, and heavy audience interaction. They are crowd favourites for parties and family-friendly events. If your goal is to get people laughing, talking, and feeling comfortable especially in mixed-age groups, a comedy magician is often your safest and most satisfying choice.
Best for: Birthday parties, family events, office celebrations, team-building days.
Sleight of Hand / Micro-Magic
This is up-close, intimate magic performed in your hands, at your table, within arm's reach. Sleight-of-hand artists spend years perfecting manual dexterity. This category includes "Cardicians", performers who focus entirely on the artistic manipulation of playing cards. This style works best as roving entertainment during cocktail hours or networking sessions, where the magician moves from group to group creating personalized moments.
Best for: Cocktail receptions, networking events, trade show floors, wedding receptions
Escapologist
A niche but high-impact style. Escapologists specialize in freeing themselves from restraints, straitjackets, chains, or locked, water-filled containers. Think Houdini. This style is a spectacle that commands full attention from a large crowd. It works as a centerpiece act at outdoor festivals, roadshows, or anywhere you need to stop a crowd in its tracks.
Best for: Outdoor events, festivals, roadshows, large public activations.
Tech Magician
The newest and fastest-growing style. Tech magicians integrate modern technology into their routines — using iPads, mobile apps, or artificial intelligence to perform illusions. This style is ideal for technology companies, product launches for digital products, and any brand that wants to signal innovation and modernity.
Best for: Tech product launches, innovation showcases, startup events, digital brand activations
Can Be subjective base on Few Criteria
Pricing varies based on the type of magic performance and the seniority of the magician. Magicians specializing in corporate dinner and dance events charge the most, given the large number of attendees within ballroom settings.
⚠️ Disclosure: These are indicative ranges, not guaranteed quotes. Always request a formal proposal from your chosen performer or agency.
⚠️ Disclosure: These are indicative ranges, not guaranteed quotes. Always request a formal proposal from your chosen performer or agency.
What affects the rate?
Several factors determine what a magician charges: event size (larger crowds mean more work), performance duration (30, 60, or 90 minutes changes the rate significantly), and experience level (years of practice separate newer performers from seasoned professionals).
Additional cost factors specific to Malaysia:
Several factors determine what a magician charges: event size (larger crowds mean more work), performance duration (30, 60, or 90 minutes changes the rate significantly), and experience level (years of practice separate newer performers from seasoned professionals).
Additional cost factors specific to Malaysia:
- Travel — performers based in KL may add surcharges for events in Penang, Johor Bahru, or East Malaysia
- Customization — branded props, company logos integrated into tricks, or bespoke routines cost more
- Equipment — illusion shows requiring sound systems, lighting, and crew members are priced higher
- Booking lead time — last-minute bookings over peak periods (CNY, Hari Raya, year-end) attract premium rates
Why Events Benefit from Hiring a Magician?
The business case for live magic is stronger than most event planners realize. It goes well beyond "entertainment."
It drives audience engagement
Professional magicians boost audience participation by up to 20% and improve brand recall by up to 15%. In a world where attendees are glued to their phones during presentations, a magician forces genuine attention.
It makes your event memorable and value added (More Showoff)
The element of surprise and the thrill of the unexpected that come with magic performances keep the audience on their toes. When a magician performs, everyone in the room becomes part of the magic — whether through interactive tricks or acts that unfold in the spectators' own hands.
It breaks social barriers
Magic helps break down the social barriers that exist in corporate settings. It allows guests to engage with one another in a more relaxed and fun manner. A great way to encourage networking and promote conversations that might not happen otherwise.
It boosts trade show performance
Companies using magicians at trade shows report 60% more booth traffic compared to booths without live entertainment. In a crowded exhibition hall, a performer draws a crowd that static displays simply cannot.
It satisfies employees (Work like horse already, atleast let them enjoy lah)
92% of employees report higher job satisfaction when companies host quality holiday and appreciation events. A well-chosen entertainer signals that the company values its people — and that goodwill carries beyond the event itself.
It drives audience engagement
Professional magicians boost audience participation by up to 20% and improve brand recall by up to 15%. In a world where attendees are glued to their phones during presentations, a magician forces genuine attention.
It makes your event memorable and value added (More Showoff)
The element of surprise and the thrill of the unexpected that come with magic performances keep the audience on their toes. When a magician performs, everyone in the room becomes part of the magic — whether through interactive tricks or acts that unfold in the spectators' own hands.
It breaks social barriers
Magic helps break down the social barriers that exist in corporate settings. It allows guests to engage with one another in a more relaxed and fun manner. A great way to encourage networking and promote conversations that might not happen otherwise.
It boosts trade show performance
Companies using magicians at trade shows report 60% more booth traffic compared to booths without live entertainment. In a crowded exhibition hall, a performer draws a crowd that static displays simply cannot.
It satisfies employees (Work like horse already, atleast let them enjoy lah)
92% of employees report higher job satisfaction when companies host quality holiday and appreciation events. A well-chosen entertainer signals that the company values its people — and that goodwill carries beyond the event itself.
Do Malaysian Magicians / Performers Earn Good Money?
This is one of the most searched questions and the honest answer is: it depends enormously on their level, niche, experience, recognition and hustle.
For context, global benchmarks show:
Side-hustle magicians who occasionally perform at birthday parties, small weddings, and restaurants typically earn between $200 and $1,000 per event. Full-time performers range significantly, from $50,000 up to $250,000 annually
A variance that depends heavily on market, branding, networking (KABLE), and unique skills.
Corporate magicians can earn anywhere from RM3000 to RM8,000+ per event. Those at the top of the field can charge RM40,000 or more for a single night. If a magician books several gigs a month, their annual income adds up quickly.
In Malaysia, the income curve looks broadly similar but compressed to local market rates.
For context, global benchmarks show:
Side-hustle magicians who occasionally perform at birthday parties, small weddings, and restaurants typically earn between $200 and $1,000 per event. Full-time performers range significantly, from $50,000 up to $250,000 annually
A variance that depends heavily on market, branding, networking (KABLE), and unique skills.
Corporate magicians can earn anywhere from RM3000 to RM8,000+ per event. Those at the top of the field can charge RM40,000 or more for a single night. If a magician books several gigs a month, their annual income adds up quickly.
In Malaysia, the income curve looks broadly similar but compressed to local market rates.
- Part-time / beginner (weekends only) - RM1000 – RM 2,500
- Semi-professional (regular bookings) - RM 3,500 – RM7,000,00
- Full-time professional - RM 8,000 – RM 15,000
- Established / award-winning performer - RM 15,000 – RM 40,000+
My Final Take and 2Cents
Magic isn't just tricks, it's timing, charisma, confidence, reading people, and controlling a room.
When planning an event, choosing the right performer, emcee, or magician can make a huge difference to your guests' experience. Before hiring, always check their experience, watch videos of actual performances, read reviews, and ensure their style matches your audience. A professional magician is more than just entertainment, they help break the ice, engage guests, create memorable moments, and keep the event atmosphere lively. Whether it's a corporate dinner, product launch, wedding, or private celebration, a skilled magician can turn an ordinary event into an unforgettable experience.
When planning an event, choosing the right performer, emcee, or magician can make a huge difference to your guests' experience. Before hiring, always check their experience, watch videos of actual performances, read reviews, and ensure their style matches your audience. A professional magician is more than just entertainment, they help break the ice, engage guests, create memorable moments, and keep the event atmosphere lively. Whether it's a corporate dinner, product launch, wedding, or private celebration, a skilled magician can turn an ordinary event into an unforgettable experience.
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LOWYAT.NET - BLOG & FORUM
History Background: Started as a tech forum ecosystem in 2002 and evolved into Malaysia’s largest tech + gadget + digital lifestyle publisher, anchored by its influential forum community. Forum remains one of Malaysia’s most active digital communities.
Founder’s Profile: Vijandren Ramadass (digital entrepreneur; built Lowyat from forum roots into a tech media powerhouse).
Founder’s Profile: Vijandren Ramadass (digital entrepreneur; built Lowyat from forum roots into a tech media powerhouse).
- Overview: Malaysia’s benchmark for consumer tech, telecom, forums, digital policy, and gadget reviews.
- Year of Debut: 2002
- Content Category / Audience Niche: Tech, gadgets, forums, consumer electronics, internet culture
- Tier Ranking: S-Tier (Reach: 10/10 | Authority: 10/10 | Viral: 8.5/10)
- YouTube: https://www.youtube.com/lowyattv
- Instagram: https://www.instagram.com/lowyatnet/
- TikTok: https://www.tiktok.com/@lowyatnet
- Facebook: https://www.facebook.com/lowyatdotnet/
- What Makes It Unique: Massive forum authority + trusted editorial + strong SEO + consumer trust.
- Best For Branding Collaboration: Telcos, gadgets, fintech, PC hardware, software, startups, B2B tech.
Paul Tan’s Automotive News
History Background:Began as Paul’s personal automotive blog in 2004, later scaling into Malaysia/ASEAN’s leading automotive portal.
Founder’s Profile: Paulvinder Tan Teck Kheong, respected Malaysian motoring journalist and founder of Driven Communications.
Overview: Automotive benchmark for Malaysia, covering launches, reviews, EVs, policy, and ASEAN mobility.
Year of Debut: 2004
Content Category / Audience Niche: Automotive, EV, policy, reviews
Tier Ranking: S-Tier (Reach: 9.8/10 | Authority: 10/10 | Viral: 8.8/10)
Social Media Presence:
Founder’s Profile: Paulvinder Tan Teck Kheong, respected Malaysian motoring journalist and founder of Driven Communications.
Overview: Automotive benchmark for Malaysia, covering launches, reviews, EVs, policy, and ASEAN mobility.
Year of Debut: 2004
Content Category / Audience Niche: Automotive, EV, policy, reviews
Tier Ranking: S-Tier (Reach: 9.8/10 | Authority: 10/10 | Viral: 8.8/10)
Social Media Presence:
- YouTube: https://www.youtube.com/@paultanorg
- Instagram: https://www.instagram.com/paultan/
- TikTok: www.tiktok.com/@paultancarsrs
- Facebook: https://www.facebook.com/paultanautonews/
- What Makes It Unique: Automotive trust, industry speed, policy breakdown, car buyer relevance.
- Best For Branding Collaboration: Automotive, EV, lubricants, insurance, aftermarket, mobility apps.
WORLD OF BUZZ
History Background: Built as Malaysia’s social-first viral news publisher focused on trending stories and youth attention. Part of INFLUASIA network.
Founder’s Profile: Co-founded by Chris Khristie and Michelle Tan in 2016. They are part of the digital media group INFLUASIA, which also operates Lobak Merah, NOODOU, and In Real Life,
Overview: One of Malaysia’s strongest viral social news engines.
Year of Debut: 2013
Content Category / Audience Niche: Viral news, social stories, lifestyle, youth culture
Tier Ranking: S-Tier (Reach: 9.7/10 | Authority: 8.5/10 | Viral: 10/10)
Social Media Presence:
Founder’s Profile: Co-founded by Chris Khristie and Michelle Tan in 2016. They are part of the digital media group INFLUASIA, which also operates Lobak Merah, NOODOU, and In Real Life,
Overview: One of Malaysia’s strongest viral social news engines.
Year of Debut: 2013
Content Category / Audience Niche: Viral news, social stories, lifestyle, youth culture
Tier Ranking: S-Tier (Reach: 9.7/10 | Authority: 8.5/10 | Viral: 10/10)
Social Media Presence:
- YouTube: https://www.youtube.com/@WORLDOFBUZZTV
- Instagram: https://www.instagram.com/worldofbuzz/
- TikTok: https://www.tiktok.com/@worldofbuzz
- Facebook: https://www.facebook.com/worldofbuzz/
- What Makes It Unique: Viral storytelling + social relatability + youth market penetration.
- Best For Branding Collaboration: FMCG, lifestyle brands, entertainment, youth campaigns, consumer launches.
SOYACINCAU
History Background: Started as a tech blog and matured into a major mobile-tech authority in Malaysia.
Founder’s Profile: Amin Ashaar is the co-founder and CEO of SoyaCincau,
Overview: Strong in smartphones, telcos, EV, and practical tech explainers.
Year of Debut: 2008
Content Category / Audience Niche: Consumer tech, smartphones, telecom
Tier Ranking: A+ Tier (Reach: 9.2/10 | Authority: 9.5/10 | Viral: 8.5/10)
Social Media Presence:
Founder’s Profile: Amin Ashaar is the co-founder and CEO of SoyaCincau,
Overview: Strong in smartphones, telcos, EV, and practical tech explainers.
Year of Debut: 2008
Content Category / Audience Niche: Consumer tech, smartphones, telecom
Tier Ranking: A+ Tier (Reach: 9.2/10 | Authority: 9.5/10 | Viral: 8.5/10)
Social Media Presence:
- YouTube: https://www.youtube.com/@SoyaCincau
- Instagram: https://www.instagram.com/soyacincau/
- TikTok: https://www.tiktok.com/@soyacincau
- Facebook: https://www.facebook.com/soyacincau/
- What Makes It Unique: Mobile-first, practical, consumer purchase decision influence.
- Best For Branding Collaboration: Smartphones, telcos, fintech, EVs, wearables.
HONGKIAT (HKDC)
History Background: Founded by Hong Kiat Lim, grew from design blog to globally recognized creative resource.
Founder’s Profile: Hong Kiat Lim, a prominent Malaysian blogger, web designer, and developer.
Overview: International-scale design, web dev, productivity, and creative inspiration platform.
Year of Debut: 2007
Content Category / Audience Niche: Design, web development, productivity
Tier Ranking: A+ Tier (Reach: 9/10 | Authority: 9.8/10 | Viral: 7.8/10)
Social Media Presence:
Founder’s Profile: Hong Kiat Lim, a prominent Malaysian blogger, web designer, and developer.
Overview: International-scale design, web dev, productivity, and creative inspiration platform.
Year of Debut: 2007
Content Category / Audience Niche: Design, web development, productivity
Tier Ranking: A+ Tier (Reach: 9/10 | Authority: 9.8/10 | Viral: 7.8/10)
Social Media Presence:
- YouTube: NA
- Instagram: NA
- TikTok: NA
- Facebook: https://www.facebook.com/hongkiatcom/
- What Makes It Unique: Malaysian-born, global digital creative authority.
- Best For Branding Collaboration: SaaS, design tools, hosting, productivity software.
SUE LYNN (BANGSAR BABE)
History Background: Bangsar Babe began as a personal food and lifestyle blog documenting Sue Lynn’s culinary discoveries and evolved into one of Malaysia’s most recognized lifestyle and food platforms. It later expanded into travel, fashion, and digital marketing, becoming one of the country’s earliest professionally monetized blogger brands.
Founder’s Profile: Tiong Sue Lynn known as Bangsar Babe, is a prominent Malaysian food, travel, and lifestyle influencer and blogger based in Kuala Lumpur.
Overview: One of Malaysia’s OG lifestyle bloggers with deep authority in food, restaurant reviews, hospitality, and premium lifestyle experiences. Strong reputation for honest reviews and consistent content longevity.
Year of Debut: 2007
Content Category / Audience Niche: Food reviews, travel, lifestyle, fashion, hospitality
Tier Ranking (Reach / Authority / Viral Potential):
A+ Tier (Reach: 9/10 | Authority: 9.5/10 | Viral Potential: 8.7/10)
Social Media Presence:
Founder’s Profile: Tiong Sue Lynn known as Bangsar Babe, is a prominent Malaysian food, travel, and lifestyle influencer and blogger based in Kuala Lumpur.
Overview: One of Malaysia’s OG lifestyle bloggers with deep authority in food, restaurant reviews, hospitality, and premium lifestyle experiences. Strong reputation for honest reviews and consistent content longevity.
Year of Debut: 2007
Content Category / Audience Niche: Food reviews, travel, lifestyle, fashion, hospitality
Tier Ranking (Reach / Authority / Viral Potential):
A+ Tier (Reach: 9/10 | Authority: 9.5/10 | Viral Potential: 8.7/10)
Social Media Presence:
- YouTube: NA
- Instagram: https://www.instagram.com/bangsarbabe/
- TikTok: https://www.tiktok.com/@bangsarbabe
- Facebook: https://www.facebook.com/bangsarbabe/
- What Makes It Unique: One of Malaysia’s longest-running lifestyle blogs, Strong food credibility and hospitality influence. Trademarked blogger brand (rare in Malaysia)
- Best For Branding Collaboration: Restaurants, cafes, hospitality groups, tourism boards, FMCG food brands, kitchenware, premium lifestyle brands, travel campaigns.
VIVY YUSOF
History Background: Vivy Yusof began as one of Malaysia’s earliest high-profile fashion and lifestyle bloggers through her personal blogging platforms (notably Proudduck and Sincerely Vivy), building a strong digital following before transitioning into entrepreneurship.
Founder’s Profile: Malaysian entrepreneur, London School of Economics law graduate, co-founder of FashionValet (2010) and The dUCk Group, Forbes 30 Under 30 Asia honoree, author, and digital personality.
Overview: A pioneer in Malaysian fashion blogging who transformed personal influence into a multimillion-ringgit business ecosystem, blending aspirational lifestyle, Muslim fashion, entrepreneurship, and social media storytelling.
Year of Debut: Approx. 2008
Content Category / Audience Niche: Fashion, lifestyle, entrepreneurship, modest fashion, motherhood, luxury lifestyle
Tier Ranking (Reach / Authority / Viral Potential):
S-Tier (Reach: 10/10 | Authority: 9.2/10 | Viral Potential: 9.8/10)
Social Media Presence:
Founder’s Profile: Malaysian entrepreneur, London School of Economics law graduate, co-founder of FashionValet (2010) and The dUCk Group, Forbes 30 Under 30 Asia honoree, author, and digital personality.
Overview: A pioneer in Malaysian fashion blogging who transformed personal influence into a multimillion-ringgit business ecosystem, blending aspirational lifestyle, Muslim fashion, entrepreneurship, and social media storytelling.
Year of Debut: Approx. 2008
Content Category / Audience Niche: Fashion, lifestyle, entrepreneurship, modest fashion, motherhood, luxury lifestyle
Tier Ranking (Reach / Authority / Viral Potential):
S-Tier (Reach: 10/10 | Authority: 9.2/10 | Viral Potential: 9.8/10)
Social Media Presence:
- YouTube: NA
- Instagram: https://www.instagram.com/vivyyusof/
- TikTok: NA
- Facebook: NA
- What Makes the Blogger / Page Unique and Worth Following: Among Malaysia’s earliest blogger-to-business empire success stories. Luxury + modest fashion + founder branding with High aspirational influence among women, fashion followers, and entrepreneurs
- Best For Branding Collaboration: Luxury brands, modest fashion labels, women entrepreneurship campaigns, cosmetics, premium lifestyle brands, publishing, startup ecosystems.
SAYS.COM
History Background: Developed as social content for Malaysia’s social-media generation with youth-focused storytelling.
Founder’s Profile: Khailee Ng -Rev Asia / digital media group roots.
Overview: Social-first mainstream content platform.
Year of Debut: 2012
Content Category / Audience Niche: Lifestyle, youth, viral, social issues
Tier Ranking: A Tier (Reach: 9/10 | Authority: 8/10 | Viral: 9.5/10)
Social Media Presence:
Founder’s Profile: Khailee Ng -Rev Asia / digital media group roots.
Overview: Social-first mainstream content platform.
Year of Debut: 2012
Content Category / Audience Niche: Lifestyle, youth, viral, social issues
Tier Ranking: A Tier (Reach: 9/10 | Authority: 8/10 | Viral: 9.5/10)
Social Media Presence:
- YouTube: https://www.youtube.com/@saysdotcom
- Instagram: https://www.instagram.com/saysdotcom/
- TikTok: https://www.tiktok.com/@saysdotcom
- Facebook: https://www.facebook.com/SAYS/
- What Makes It Unique: Millennial + Gen Z social influence.
- Best For Branding Collaboration: Youth products, entertainment, FMCG, fintech.
VULCAN POST (Malaysia)
History Background: Knowledge hub focused on smarter consumers and entrepreneurs.
Founder’s Profile: Jacky Yap / GRVTY Media.
Overview: Business + startup + entrepreneurship content.
Year of Debut: 2014
Content Category / Audience Niche: Startups, entrepreneurship, SME
Tier Ranking: A Tier (Reach: 8.7/10 | Authority: 9/10 | Viral: 7.5/10)
Social Media Presence:
Founder’s Profile: Jacky Yap / GRVTY Media.
Overview: Business + startup + entrepreneurship content.
Year of Debut: 2014
Content Category / Audience Niche: Startups, entrepreneurship, SME
Tier Ranking: A Tier (Reach: 8.7/10 | Authority: 9/10 | Viral: 7.5/10)
Social Media Presence:
- YouTube: https://www.youtube.com/channel/UCaWNKw-XC8hxhfya9ymspYA
- Instagram: https://www.instagram.com/vulcanpostmsia/
- TikTok: https://www.tiktok.com/@vulcanpostmsia
- Facebook: https://www.facebook.com/VulcanpostMY/
- What Makes It Unique: SME/startup ecosystem trust.
- Best For Branding Collaboration: SaaS, B2B, startups, grants, education.
IMONEY MALAYSIA
History Background: Personal finance comparison and financial literacy platform.
Founder’s Profile: Lee Ching Wei / Fintech-focused founders.
Overview: Strong finance and consumer money decisions.
Year of Debut: 2012
Content Category / Audience Niche: Personal finance, banking, insurance
Tier Ranking: A Tier (Reach: 8.8/10 | Authority: 9.3/10 | Viral: 6.8/10)
Social Media Presence:
Founder’s Profile: Lee Ching Wei / Fintech-focused founders.
Overview: Strong finance and consumer money decisions.
Year of Debut: 2012
Content Category / Audience Niche: Personal finance, banking, insurance
Tier Ranking: A Tier (Reach: 8.8/10 | Authority: 9.3/10 | Viral: 6.8/10)
Social Media Presence:
- YouTube: https://www.youtube.com/@imoneymalaysia5063
- Instagram: https://www.instagram.com/imoney_my/?hl=en
- TikTok: NA
- Facebook: https://www.facebook.com/IMoney.my/
- What Makes It Unique: Financial literacy + comparison tools.
- Best For Branding Collaboration: Banking, insurance, loans, fintech.
SIAKAP KELI
History Background: Siakap Keli is one of the popular news and digital media portals in Malaysia that was established in 2013. It was founded by 3 university students and started as a platform that focused on creating viral content.
Year of Debut: 2014
Content Category / Audience Niche: Audience is primarily Malay-speaking in Malaysia. The audience is concentrated in the 25–44 year old range (approx. 50%+ of users), with a significant secondary base of 18-24 year olds.
Tier Ranking: A Tier (BM Mass Reach Specialist)
Social Media Presence:
Year of Debut: 2014
Content Category / Audience Niche: Audience is primarily Malay-speaking in Malaysia. The audience is concentrated in the 25–44 year old range (approx. 50%+ of users), with a significant secondary base of 18-24 year olds.
Tier Ranking: A Tier (BM Mass Reach Specialist)
Social Media Presence:
- YouTube: https://www.youtube.com/channel/UCo5TWROsmkTHVhzmFUW94oA
- Instagram: https://www.instagram.com/siakapkeli/
- TikTok: https://www.tiktok.com/@thesiakapkeli
- Facebook: https://www.facebook.com/siakapkeli/?locale=ms_MY
- What Makes It Unique: BM virality + broad rakyat reach.
- Best For Branding Collaboration: Government campaigns, mass FMCG, public awareness.
OHBULAN!
Overview: Malay entertainment + celebrity + lifestyle giant.
Founder's Profile: Hafriz Zulpakar
Year of Debut: 2010
Content Category / Audience Niche: Audience is primarily Malay-speaking in Malaysia. The audience is concentrated in
Tier Ranking: A Tier (BM Mass Reach Specialist)
Social Media Presence:
Founder's Profile: Hafriz Zulpakar
Year of Debut: 2010
Content Category / Audience Niche: Audience is primarily Malay-speaking in Malaysia. The audience is concentrated in
Tier Ranking: A Tier (BM Mass Reach Specialist)
Social Media Presence:
- YouTube: https://www.youtube.com/channel/UCZtXpTMSy1iv1lYvOiahD3A
- Instagram: https://www.instagram.com/ohbulanofficial/?hl=en
- TikTok: https://www.tiktok.com/@ohbulanofficial?lang=en
- Facebook: https://www.facebook.com/ohbulanofficialfan/
- What Makes It Unique: BM entertainment dominance.
- Best For Branding Collaboration: Beauty, fashion, FMCG, celebrity marketing.
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Author: Kyzson
Before we dive in a complete guide about the Ai stuffs, lets discuss about what they are, why to use them, when to be cautious, and what lies ahead.
Artificial intelligence @ Ai has rapidly evolved from a futuristic concept into a daily business tool, I mean look at Will Smith Eating Spaghetti test video!. Today, AI is helping business owners save time, reduce costs, improve marketing performance, generate ideas, and automate repetitive work.
However, while AI tools offer major benefits, relying too heavily on them can create problems such as inaccurate information, poor creativity, and lack of originality.
This article will explores the top 12 AI tools for business owners, designer and content creators, explains what AI marketing tools are, why humans should use them carefully, and what the future relationship between humans and AI may look like.
Artificial intelligence @ Ai has rapidly evolved from a futuristic concept into a daily business tool, I mean look at Will Smith Eating Spaghetti test video!. Today, AI is helping business owners save time, reduce costs, improve marketing performance, generate ideas, and automate repetitive work.
However, while AI tools offer major benefits, relying too heavily on them can create problems such as inaccurate information, poor creativity, and lack of originality.
This article will explores the top 12 AI tools for business owners, designer and content creators, explains what AI marketing tools are, why humans should use them carefully, and what the future relationship between humans and AI may look like.
Why Human Should Use AI Tools?
AI tools can provide significant advantages when it used properly.
- Save Time - Many tasks that used to take several hours can now be completed in minutes. Examples include writing captions, editing videos, researching keywords, or generating blog outlines.
- Reduce Costs - Small businesses can use AI instead of hiring large teams for design, writing, customer support, or marketing analysis.
- Increase Productivity - AI allows people to produce more work in less time. A content creator can create multiple blog posts, videos, or social media campaigns faster than before.
- Improve Creativity - AI can help brainstorm ideas, suggest new content directions, and overcome creative blocks.
- Support Better Decision Making - Many AI tools analyze large amounts of data and help business owners understand customer behavior, market trends, and sales performance.
Why we Should Avoid Relying Too Much on AI?
Although AI is powerful, it should never completely replace human thinking.
- AI Can Be Wrong - AI sometimes creates false information, outdated facts, or misleading content. This is often called “AI hallucination.”
- Lack of Human Emotion - AI can imitate emotion, but it does not truly understand human experiences, empathy, culture, or personal values.
- Generic Content Risk - If everyone uses the same AI tools, content can become repetitive, boring, and unoriginal.
- Brand Identity Can Be Lost - Businesses that rely too much on AI-generated content may lose their unique voice and personality, specially when the process of using it by non professional Ai Prompter.
- Overdependence Can Reduce Skills - When people let AI do everything, they may stop improving their own writing, design, marketing, or problem-solving skills.
What Are AI refer as Tools not replacement, YET?
AI tools are software platforms that use artificial intelligence, machine learning, and automation to help businesses improve their marketing performance.
These tools can:
Instead of spending hours manually doing repetitive tasks, AI tools can complete them in minutes.
These tools can:
- Write marketing copy
- Generate images and videos
- Automate email campaigns
- Suggest SEO keywords
- Analyze customer behavior
- Create social media posts
- Build chatbots for customer support
- Improve ad targeting and conversion rates
- Medical Analysis
Instead of spending hours manually doing repetitive tasks, AI tools can complete them in minutes.
- For business owners, this means saving time and reducing labor costs. Providing data-driven insights to improve decision-making
- For designer, content creators, this means faster production and more consistent content output. accelerating workflows, enhancing creativity, automating repetitive tasks allowing them to focus on strategic, and more high-level creative work.
- For student. providing 24/7 Support (if there are electricity), personalized learning experiences, accelerating content comprehension, saving time on assist with brainstorming, solving difficult, step-by-step math problems, and explaining complex subjects instantly.
- For medical industry, provide significant benefits, ranging from improved patient outcomes to increased operational efficiency. Faster and more accurate disease detection through deep learning and computer vision. It can identify subtle patterns in X-rays, MRIs, and CT scans that may be missed by human eyes. AI also helps reduce diagnostic errors in fields such as radiology and pathology, with some studies showing cancer detection accuracy rates of 90–95%. In addition, AI can analyze medical images in real time to quickly identify and flag urgent cases.
Why Some People Hate AI (Ai SLOP!)?
Not everyone supports the rise of AI. Some people dislike it for several reasons.
- Job displacement fears - Many creative professionals worry that AI tools will erode demand for human writers, designers, and artists (white collar jobs).
- Copyright and intellectual property - AI models are trained on human-created content, raising unresolved questions about attribution and consent.
- Loss of authenticity - Audiences are increasingly able to detect AI-generated content, which can feel hollow or inauthentic.
- Environmental cost - Large AI models consume enormous amounts of energy, contributing to carbon emissions.
- Bias in AI outputs - AI systems can perpetuate and amplify existing societal biases if not carefully managed.
- Corporate data collection - Inputting business and personal information into AI tools raises questions about where that data goes.
- Unpredictable behaviour - AI tools occasionally produce unexpected, incorrect, or inappropriate outputs.
- Distrust of automation - A principled preference for human craftsmanship over machine efficiency.
My Final Take and 2Cents
AI tools are no longer optional for modern businesses and content creators. If utilize properly the use of Ai Tools, they can save time, assist on repetitive task, reduce cost, and help people produce more content faster.
However, AI should be treated as an assistant, not a replacement for human skills. The best results happen when humans use AI wisely while still maintaining creativity, originality, emotion, and strategic thinking.
In the future, people who know how to work together with AI tools will have a major advantage over those who ignore them completely.
AI is not here to replace humans. AI is here to help humans become more productive, creative, and efficient. unless some fellow mess up and "Wake" the Skynet Mode... Joking
So, if you want to stay ahead of AI and outperform it, can you create something that a CPU or GPU cannot replicate?
However, AI should be treated as an assistant, not a replacement for human skills. The best results happen when humans use AI wisely while still maintaining creativity, originality, emotion, and strategic thinking.
In the future, people who know how to work together with AI tools will have a major advantage over those who ignore them completely.
AI is not here to replace humans. AI is here to help humans become more productive, creative, and efficient. unless some fellow mess up and "Wake" the Skynet Mode... Joking
So, if you want to stay ahead of AI and outperform it, can you create something that a CPU or GPU cannot replicate?
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Author: Kyzson
Despite the rapid growth of digital media, paper remains an essential part of everyday life and business operations around the world. From household, office documents, brochures, packaging, books, and magazines to name cards and product labels, paper continues to serve practical, professional, and marketing purposes across many industries. Different paper sizes and materials are designed for specific uses, helping businesses choose the right format for printing, packaging, advertising, and communication.
Understanding the most common paper sizes and materials is important for designers, printers, marketers, and business owners. Standard paper sizes such as A4, A3, Letter, and Legal are widely used for documents and promotional materials, while paper types such as art paper, kraft paper, ivory card, and corrugated board are commonly selected based on durability, appearance, and printing requirements.
Understanding the most common paper sizes and materials is important for designers, printers, marketers, and business owners. Standard paper sizes such as A4, A3, Letter, and Legal are widely used for documents and promotional materials, while paper types such as art paper, kraft paper, ivory card, and corrugated board are commonly selected based on durability, appearance, and printing requirements.
Paper Characteristic and Usage
- Bond Paper - Used for office printing, photocopying, reports
- Art Paper / Coated Paper - Used for brochures, catalogues, magazines
- Matt Paper - Used for flyers, menus, posters
- Gloss Paper - Used for marketing materials, photo printing
- Ivory Card - Used for premium packaging, certificates
- Simili Paper - Used for cheaper version of flyer, books, notebooks, forms
- Kraft Paper - Used for packaging, paper bags, wrapping
- Duplex Board - Used for product boxes, cartons
- Corrugated Paper Board - Used for packaging or shipping cartons
- Newsprint - Used for newspapers
- Tracing Paper - Used for design sketches, architectural tracing
- Tissue Paper - Used for wrapping, decorative packaging
- Synthetic Paper - Used for waterproof labels, bunting banner and outdoor signage prints
- Recycled Paper - Used for eco-friendly printing and packaging
Commercial paper types ranked from most to least popular
History of Paper Invention
Paper was first developed in ancient China. Early forms existed before the 2nd century BCE, but the Chinese court official Cai Lun is traditionally credited with refining papermaking around 105 CE. He improved the process using tree bark, hemp, old rags, and fishing nets, making paper cheaper and easier to produce than bamboo slips or silk. Paper technology later spread to the Islamic world, then to Europe, eventually becoming one of the most important inventions in human history.
History of Paper Sizes
Modern paper sizes are largely based on the ISO 216 standard, which uses the A, B, and C series. The concept began in 1786 when German scientist Georg Christoph Lichtenberg proposed a paper ratio of 1:√2, which keeps the same proportions when folded in half. Germany later standardized this as DIN 476 in 1922, and it eventually became the international ISO 216 standard in 1975. A4 became the most widely used paper size globally.
My Final Take and 2Cents
Although digital media dominates modern communication through websites, social media, online advertising, and mobile devices, paper still offers advantages that digital platforms cannot fully replace. Printed materials provide a physical experience, stronger brand presence, and higher perceived value. Packaging, catalogues, brochures, menus, business cards, and premium printed materials often create a more lasting impression than digital visuals alone.
Today, paper and digital media work together rather than compete against each other. Businesses commonly use digital platforms for speed, convenience, and global reach, while paper remains valuable for branding, packaging, retail displays, printed marketing materials, and face-to-face communication. As a result, understanding paper sizes, materials, and their applications remains highly relevant in the current world.
Today, paper and digital media work together rather than compete against each other. Businesses commonly use digital platforms for speed, convenience, and global reach, while paper remains valuable for branding, packaging, retail displays, printed marketing materials, and face-to-face communication. As a result, understanding paper sizes, materials, and their applications remains highly relevant in the current world.
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Author: Kyzson
What Is an Event Backdrop and Why Is It Important for You?
An event backdrop is a large printed graphic display placed behind a stage, booth, or focal area of an event. These backdrops typically feature branding elements, logos, event themes, sponsor graphics, or promotional messaging.
Backdrops can be made from materials such as:
Backdrops can be made from materials such as:
- Tension fabric displays
- Vinyl Tarpaulin or PPH Synthetic banners
- Modular truss display walls
- Printed Shell Scheme panels
- Conferences, workshop and seminars
- Product launches, Exhibitions and trade shows
- Media Press conferences
- Red carpet events
- Corporate presentations
1. Strengthens Brand Visibility
One of the biggest advantages of using event backdrops is strong brand exposure. A well-designed backdrop prominently displays your company’s:
For example:
Practical and important Tip:
Always place your logo at eye level and ensure high-resolution printing so it remains clear in photos and video recordings.
- Logo
- Tagline
- Corporate colors
- Marketing visuals
For example:
- A step-and-repeat backdrop repeatedly displays brand logos during photography sessions.
- A stage backdrop reinforces branding during presentations or speeches.
Practical and important Tip:
Always place your logo at eye level and ensure high-resolution printing so it remains clear in photos and video recordings.
Creates a Professional and Polished Event Environment
Professional presentation is essential for corporate events and exhibitions. A well-designed backdrop can transform a plain venue into a visually structured event space.
Without a backdrop, a stage or booth may look incomplete or unorganized. With a backdrop:
Practical and important Tip:
Use consistent colours, fonts, and graphic elements that match your company’s branding guidelines.
Without a backdrop, a stage or booth may look incomplete or unorganized. With a backdrop:
- The stage area looks structured
- The environment appears more premium
- The event looks professionally managed
- Corporate conferences
- Government events
- Product launches
- Media press events
Practical and important Tip:
Use consistent colours, fonts, and graphic elements that match your company’s branding guidelines.
3. Enhances Photography and Media Coverage
Events often generate a large number of photographs and videos, especially during:
This is why step-and-repeat walls are commonly used in:
Practical and important Tip:
Create a dedicated photo area with lighting and a branded backdrop to encourage attendees to take photos and share them online.
- Media coverage
- Award ceremonies
- Networking sessions
- Social media sharing
This is why step-and-repeat walls are commonly used in:
- Red carpet events
- Press conferences
- Corporate award nights
Practical and important Tip:
Create a dedicated photo area with lighting and a branded backdrop to encourage attendees to take photos and share them online.
4. Helps Define Event Spaces and Focus Attention
Large venues can often appear visually cluttered or confusing. Backdrops help define key event zones and guide audience focus.
For example:
Practical and important Tip:
Use large, bold graphics with clear messaging that can be easily seen from a distance. This improves the overall flow and organization of the event space.
For example:
- Stage backdrops help focus attention on speakers and presentations.
- Booth backdrops highlight exhibition and display areas.
- Photo backdrops mark designated photography spots.
- Game backdrops create dedicated spaces for interactive activities and visitor giveaways.
Practical and important Tip:
Use large, bold graphics with clear messaging that can be easily seen from a distance. This improves the overall flow and organization of the event space.
5. Supports Marketing and Promotional Messaging
Event backdrops are also valuable marketing tools. They can communicate:
This is particularly effective for:
Practical Tip:
Avoid overcrowding the backdrop design. Focus on one primary message or theme for maximum visual impact.
- Campaign slogans
- Product launches
- Event themes
- Sponsor logos
- Promotional messages
This is particularly effective for:
- Trade show booths
- Product demonstrations
- Brand activation campaigns
Practical Tip:
Avoid overcrowding the backdrop design. Focus on one primary message or theme for maximum visual impact.
Practical Tips for Designing Effective Event Backdrops
To maximize the impact of your event backdrop, consider these professional planning tips:
- Use High-Resolution Graphics, Always design artwork at high resolution (at least 150–300 DPI) to avoid pixelation when printed at large sizes.
- Maintain Brand Consistency and Ensure colours, fonts, and graphics match your corporate identity or event theme.
- Consider Viewing Distance - Large venues require bigger text and simplified designs so visuals remain readable from afar.
- Choose the Right Material, Popular options include: Fabric tension displays (smooth, premium look), Vinyl banners (durable and cost-effective)
- Modular panels (reusable for multiple events) Example >>
- Plan Lighting Carefully - Good lighting enhances the appearance of the backdrop and ensures it looks great in photos and videos.
My Final Take and 2Cents
Event backdrops are far more than decorative elements—they are essential tools for branding, communication, and visual impact.
A well-designed backdrop helps:
Whether it is a corporate conference, exhibition booth, roadshow, or product launch, a professionally designed event backdrop ensures that your event looks organized, memorable, and brand-focused.
A well-designed backdrop helps:
- Strengthen brand visibility
- Create a professional event atmosphere
- Enhance photography and media exposure
- Define event spaces
- Deliver powerful marketing messages
Whether it is a corporate conference, exhibition booth, roadshow, or product launch, a professionally designed event backdrop ensures that your event looks organized, memorable, and brand-focused.
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At Ryson Forge, we turn automotive accessories into personalized statements. Specializing in laser engraving customization, we bring your vision to life by engraving logos, signatures, and branding elements with precision and durability.
Whether you’re looking to personalize OEM automotive accessories or add a unique touch to your ride, our state-of-the-art laser technology ensures crisp, long-lasting engravings on a variety of materials. From custom badges and shift knobs to key fobs and trim pieces, we tailor every detail to your exact specifications.
At Ryson Forge, we combine craftsmanship, innovation, and passion for automotive excellence to deliver top-tier customization that stands out. Your car is an extension of your identity—make it truly yours with our premium engraving services.
Your vision. Your brand. Your style.
Ryson Forge
Whether you’re looking to personalize OEM automotive accessories or add a unique touch to your ride, our state-of-the-art laser technology ensures crisp, long-lasting engravings on a variety of materials. From custom badges and shift knobs to key fobs and trim pieces, we tailor every detail to your exact specifications.
At Ryson Forge, we combine craftsmanship, innovation, and passion for automotive excellence to deliver top-tier customization that stands out. Your car is an extension of your identity—make it truly yours with our premium engraving services.
Your vision. Your brand. Your style.
Ryson Forge
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Custom Wallpaper, Wall Sticker Printing and Installation Services for Home, Office, Restaurant, School in Malaysia
Bring out the visibility of your brand with our wall sticker printing service that is a lot better as compared to the conventional painting costs. Also, enhance the look of your home, shop and business office with our excellent and high quality wall sticker printing services.
Most people find that the best thing about vinyl wall stickers is the fact they can be easily attached to almost any wall. Not only are they easy to attach, you can take them down just as easily. The most effective way to display your company message and design.
Our all sticker will usually last 3 years on an exterior surface – a lot longer on an interior wall depending upon the environmental conditions, temperature etc. Our products outperform cheap wall stickers; last longer and look better because our removable wall decals and stickers are manufactured from the highest quality vinyl and adhesives.
Note:For large / bulk order please email us for price negotiation.
Most people find that the best thing about vinyl wall stickers is the fact they can be easily attached to almost any wall. Not only are they easy to attach, you can take them down just as easily. The most effective way to display your company message and design.
Our all sticker will usually last 3 years on an exterior surface – a lot longer on an interior wall depending upon the environmental conditions, temperature etc. Our products outperform cheap wall stickers; last longer and look better because our removable wall decals and stickers are manufactured from the highest quality vinyl and adhesives.
Note:For large / bulk order please email us for price negotiation.
Wall Mural Sticker Installation Coverage Area, KL, PJ, Damansara, Mont Kiara, Sri Hartamas, Shah Alam, Kajang, Seri Kembangan, Putra Jaya, Cyber Jaya, Cheras, Serdang, Bangi, Subang Jaya, Klang, Sri Petaling, Kepong, Ampang, Setapak, Wangsa Maju, Melawati, TTDI, Semenyih, Kajang, Serdang, Batu Cave, Pudu, Bukit Bintang, sungai Besi,
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This is a guest post by Scott Yates. Scott is the CEO of BlogMutt, and is a former writer and PR pro. He also doesn’t like tofu. In the same way that American Airlines and Alcoholics Anonymous are radically different yet share an acronym, now vegetarians and Asian bean curd fans need to share the word “tofu” with marketers using “ToFu.”
It’s short for “Top of Funnel” and MoFu and BoFu then are the middle and bottom of the funnel. It’s the shorthand way of talking about prospects, and where they are in the decision making process. No matter what a company is selling, there are people who are in some stage of making a buying decision, and in nearly all cases the prospects can be divided into those three groups.
How does this relate to PR?
Well, there once was a time when PR was just related to the interplay between an organization and the press. We don’t have to tell you that those days are over. The “press” has been completely turned inside out, so now one customer review on Amazon can have as much impact as a story on the NBC Nightly News.
Where success in the old days was clipping out a newspaper article with a favorable mention and taking it to your boss, now PR professionals need to show success that is tightly integrated with your organization’s overall growth goals in mind.
So, here are some tips for each stage of the funnel:
How does this relate to PR?
Well, there once was a time when PR was just related to the interplay between an organization and the press. We don’t have to tell you that those days are over. The “press” has been completely turned inside out, so now one customer review on Amazon can have as much impact as a story on the NBC Nightly News.
Where success in the old days was clipping out a newspaper article with a favorable mention and taking it to your boss, now PR professionals need to show success that is tightly integrated with your organization’s overall growth goals in mind.
So, here are some tips for each stage of the funnel:
ToFu: The sweet spot for good PR
The greatest sales team in the world can’t close deals if they don’t have leads. Every organization needs prospective buyers to find out, at a minimum, the name of the company and what the company is selling.
If you are lucky enough to work for Burger King or Sony then your job is more nuanced. For most of us, the competition isn’t really other companies doing the same thing, it’s potential customers who just want to keep the status quo and not do anything different ever.
And those potential customers can keep the status quo if they don’t know there’s an alternative. That’s why your job is to do great PR. With tremendous effort, careful planning, and exuberant execution, you can pierce the bubble that people create around themselves and let them know that your solutions exist, and that they have a name. This blog is full of tips of how to do all that.
When you do, be sure to let your boss know. Do not tell your boss that you had a PR victory, even if you did. Say that you’ve helped fill that Top of the Funnel. That nuanced difference will make all the difference in the company’s view of you.
If you are lucky enough to work for Burger King or Sony then your job is more nuanced. For most of us, the competition isn’t really other companies doing the same thing, it’s potential customers who just want to keep the status quo and not do anything different ever.
And those potential customers can keep the status quo if they don’t know there’s an alternative. That’s why your job is to do great PR. With tremendous effort, careful planning, and exuberant execution, you can pierce the bubble that people create around themselves and let them know that your solutions exist, and that they have a name. This blog is full of tips of how to do all that.
When you do, be sure to let your boss know. Do not tell your boss that you had a PR victory, even if you did. Say that you’ve helped fill that Top of the Funnel. That nuanced difference will make all the difference in the company’s view of you.
MoFu: Educate, inform, entertain
As someone who can write press releases, you’ve probably also been asked to write blog posts.
Ugh.
It’s true, writing blog posts is an entirely different animal, and if you can’t do it, fear not! There are content writing services out there.
But don’t underestimate the power of a blog. There are three things that a blog can help you with that nothing else comes close to:
Ugh.
It’s true, writing blog posts is an entirely different animal, and if you can’t do it, fear not! There are content writing services out there.
But don’t underestimate the power of a blog. There are three things that a blog can help you with that nothing else comes close to:
- Search. All the experts are very clear that blogging is really the only “trick” left in the world of Search Engine Optimization.
- Small Talk. Prospective customers want to know if you are able to solve their problems, but they also want to know that you are friendly and accessible. When you meet someone in person you don’t launch into a sales pitch… you make some small talk first. A blog is the internet version of that.
- Currency. Many prospects, when comparing you to competitors, just want to see that you are active and engaged in your business. If your competitor’s blog is three months out of date and you blogged yesterday, you have a huge leg up.
BoFu: Best tip you’ll read all week
Traditionally PR is not involved in closing the sale. That’s just the way it is. Want to be a standout PR person beloved by the sales team? Here’s a tip that will make you a hero.
Once a month or so, just wander over to the desk of a salesperson and ask them this question: “What’s an objection that you get in the sales process, and what’s your response?”
Why do you want to know that? Here’s why: The objection — with a bit of editing — will make a fabulous blog headline. The answer — with your deft hands at the keyboard — will make a great blog post.
When the salesperson sees that post, they will look so smart and they will give you lots of credit.
Resources https://www.cision.com/us/2014/08/tofu-mofu-bofu-marketing-acronyms-that-help-prs/
Once a month or so, just wander over to the desk of a salesperson and ask them this question: “What’s an objection that you get in the sales process, and what’s your response?”
Why do you want to know that? Here’s why: The objection — with a bit of editing — will make a fabulous blog headline. The answer — with your deft hands at the keyboard — will make a great blog post.
When the salesperson sees that post, they will look so smart and they will give you lots of credit.
Resources https://www.cision.com/us/2014/08/tofu-mofu-bofu-marketing-acronyms-that-help-prs/
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If your company is exhibiting at a trade show soon (especially for the first time!), you might be wondering what the best practices for trade show booth design are. As recent first-time exhibitors at one of the largest trade shows in Las Vegas, the Digital Signage Expo, we’ve learned a few things about what makes for a successful trade show booth. Not only do we think we did a great job with our own setup, but we learned a ton from the other exhibitors, as we’ll show below.
Here are 10 trade show booth design tips to make the most out of your event.
Image: https://gmstanddesign.com/portfolio/citrix/
1. Stay on-brand from top to bottom
You know how you know Google is Google at an event as large as DSE? Well, they had one of the biggest booths there, but their branding was consistent throughout their entire booth area. All-white kiosks and walls displayed content that was bright and engaging, and scattered across the floor were colorful chairs that matched the iconic logo. When exhibiting, make sure your brand’s theme is consistent across all your design materials, from banners and images to freebies and more.
Image: http://banburywalker.com/portfolio/smith-nephew/
2. Tell people exactly what you do.
Unless you’re Google or Apple, don’t assume people know who you are and what you do. That’s especially true for smaller companies, like the startup ScreenFeed. At DSE, you didn’t need to talk with a sales rep to learn about their offerings—it’s right on the banner behind them. (“We take raw ingredients from the best content sources in the world to handcraft beautiful, ready-made content feeds…”) This likely saved them from repeatedly having to explain what they were about and allowed attendees who were genuinely interested in them to ask more specific questions.
https://www.behance.net/gallery/27420943/Essance
3. Stand out. Be Different
Colour, shape and idea helps that a bright orange is on-brand for Ayuda, there are other ways to stand out. Intel had several demos for people to gather around and interact with, engaging passersby to stop and check out their Internet of Things displays. There are many ways your booth can stand out—don’t underestimate the power of bold design and engaging attendees in a non-salesy way.
https://i.pinimg.com/
4. Be playful. Don't too Stiff and Boring
Any industry trade show has the potential to become repetitive or even boring if all the booths look and operate the same. Rather than run the risk of causing their eyes to glaze right over your booth, give attendees something they can play and have fun with. Intel had a station where anyone could remix Ne-Yo’s latest single and control the lights as he performed on-screen. MultiTaction had a digital air hockey table anyone could battle it out on. Elevate encouraged people to take selfies with a display that superimposed cats and Homer Simpson’s face on their heads. That’s way more engaging than just another pretty image on a screen. How can you turn your product into a game or your booth into a venue? Get creative.
5. Put your name on it.
If you want to be remembered, put your name on your product, your booth, your freebies and anything else people can see or hold. See Samsung and Planar? Of course you do—their names are plastered all over their exhibits. They don’t take their instantly recognizable brand names for granted. They make sure you know who and what you’re looking at. Don’t make people search for your company name as they walk by your booth—they certainly won’t ask.
https://www.eldee-messebau.de
6. Give something away.
We’re not talking junky swag that’ll go straight in the hotel room trash can, but something attendees will actually use and want. LG-MRI’s ThruVu cooler was stocked with water and soda. Ayuda had a movie theater-style popcorn cart people could grab a snack from. Other vendors still had free coffee and beer (much appreciated by attendees, we can assure you). Tired, hungry or bored attendees will be grateful for the pick-me-up.
7. Go with the unexpected.
Want to catch attendees’ eyes or make them do a double-take? Put something that doesn’t belong in the middle of your exhibit space, like Verifone Media did with a car covered in text. It makes sense for their brand, too, because their OOH appears in taxi cabs, gas stations and transit vehicles. Whatever your technique, try not to be too gimmicky, but instead aim to inspire wonder, amusement or—best of all—a need-to-know response that inspires attendees to ask you questions.
httpwww.acciona-apd.comp=4773
8. Set a scene.
Along similar lines, you could create an entire scene with its own vibe, like Stampede did with their Western-themed space. Stampede’s main product is its Big Book of AV—something the exhibitors themselves admit is not exciting in and of itself. So they built up a unique experience for visitors with cowboy hats, hay bales and beer, and suddenly a catalog became a destination—and a lot more interesting. If your booth were a place, what would it be?
9. Make the most of your space.
Whether you have a small booth or a large one, you can maximize every square foot to your advantage. Enplug’s booth was located in the Innovator Zone, where booths are just 5×8 feet. With little space to work with, we made the most of it by hanging up a colorful banner behind us showing off the apps available in our app market. We even took advantage of the high ceilings and tied nearly a dozen three-foot-wide balloons to the booth to create an even grander looking space. It worked—we could easily spot our booth from afar.
https://pinthemall.net/pin/55f2da74ab6f0/
10. But keep it uncluttered.
Larger booth, doesn’t mean you need to filled up every available square foot just because they could. Make the booth Booth sleek, uncluttered and attractive, and they applied the design principle of using negative space to their advantage. Less is more, as they say.
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The freelancing industry enjoyed impressive growth in the past several years.
In 2011, the Financial Times (UK) reported a 12% growth in the number of freelancers from 2008. Popular freelance broker site Elance enjoyed consistent growth in past years, with the number of jobs posted rising from around 200,000 in the first quarter of 2012 to 300,000 in the same period in 2013.
In addition to a more flexible work schedule, freelancers tend to be happy. According to the 2012 Freelance Industry Report, 90% of freelancers are happier now than they were before going solo, and nearly half felt no impact from the economic downturn. Perhaps most tellingly, 77% of freelancers were optimistic about their business prospects over the following 12 months.
With freelance work being such an enticing prospect, no one would blame you for giving it some serious thought. However, a common issue is simply not knowing how to start. Fortunately, building a successful freelancing career is easier than it seems — just follow the steps below.
1. Choose Your Craft
Just about everything can be outsourced these days. That's why there's a strong likelihood that the skills on your résumé contain one or more freelancing opportunities.
You may be required to think outside of the box — we're not all graphic designers or programmers. However, you may find that your "secondary" skills can offer up freelancing opportunities. For instance, if you are a strong writer, then you have the potential to develop a freelance writing business.
Don't be paralyzed by a preconception that you do not have the necessary skills or experience — you would be surprised how little experience you need in order to get started. A little faith in your abilities will take you a long way.
2. Create a Brand
If you plan to succeed in the world of freelancing, you will need to create a strong brand that sets you apart from the competition. Your brand is your identity (i.e. your website, blog and social media accounts) and it should clearly communicate your unique selling proposition — what you do that makes you special.
With that in mind, you should narrow down your focus to a specific industry. For instance, as a graphic designer you might choose to do branding work for digital startup businesses only. This form of specialization will make you far more attractive to a specific set of prospective clients and give you a greater chance of success. You can try to cater to all and sundry, but you will probably only provoke indifference.
3. Build a Portfolio and Source Testimonials
The world of freelancing lacks the red tape of the corporate world. Many prospective clients are not concerned with qualifications; they simply want to see what you have done in the past and judge whether it is the right fit for them.
Therefore, if you are good at what you do and can demonstrate your skill through a quality portfolio and positive client testimonials, you have every chance of success. The conundrum, however, is in building a portfolio without experience.
Many freelancers will react to this by picking up the smallest and least lucrative jobs around, but that puts them into a vicious cycle of bargain-basement work. To work for high-paying clients, you need to demonstrate that you are worth big money by doing good work.
So don't be afraid to do pro bono work for the right clients when you are first starting out. The free work you do at this stage can ultimately be priceless when it clearly communicates your worth to future potential clients via an extensive portfolio and glowing testimonials. Also, offering your services at no cost is a gentle introduction into the world of freelancing where you do not feel the pressure of having to deliver a service of requisite value.
4. Start Pitching
You should only seek paying clients when you are able to demonstrate your abilities (and your reputation) with a quality portfolio and testimonials. Once you have done so by working on pro bono jobs, it's time to start pitching.
But whom should you pitch? Well, if you branded yourself correctly then you should know exactly whom to pitch. By having such a narrow focus, potential clients are far more likely to take you seriously than if you offered a generic service. Businesses want to work with freelancers who seemingly came into existence to serve them specifically — you can create this illusion through specialization.
Potential clients can be found everywhere: from Google to social media to your doorstep. The possibilities are endless.
The two keys to successful pitching are relevance and volume. Only pitch those clients who fit the mold of your brand and pitch a lot of them. Ruth Zive of Marketing Wise, a content marketing firm based in Canada, had a "ten before ten" rule when she first started out as a freelance writer — she would make sure to pitch ten prospective clients before 10 a.m. every working day. Those numbers add up quickly.
5. Play the OddsUltimately, securing freelance work is a numbers game — the more prospective clients you contact, the more likely you are to find work. That is the equation you should keep in mind. If you have a reasonable skill set and create a quality brand, there is no reason why you cannot succeed in the world of freelancing like so many others have before you.
By Tom Ewer
In 2011, the Financial Times (UK) reported a 12% growth in the number of freelancers from 2008. Popular freelance broker site Elance enjoyed consistent growth in past years, with the number of jobs posted rising from around 200,000 in the first quarter of 2012 to 300,000 in the same period in 2013.
In addition to a more flexible work schedule, freelancers tend to be happy. According to the 2012 Freelance Industry Report, 90% of freelancers are happier now than they were before going solo, and nearly half felt no impact from the economic downturn. Perhaps most tellingly, 77% of freelancers were optimistic about their business prospects over the following 12 months.
With freelance work being such an enticing prospect, no one would blame you for giving it some serious thought. However, a common issue is simply not knowing how to start. Fortunately, building a successful freelancing career is easier than it seems — just follow the steps below.
1. Choose Your Craft
Just about everything can be outsourced these days. That's why there's a strong likelihood that the skills on your résumé contain one or more freelancing opportunities.
You may be required to think outside of the box — we're not all graphic designers or programmers. However, you may find that your "secondary" skills can offer up freelancing opportunities. For instance, if you are a strong writer, then you have the potential to develop a freelance writing business.
Don't be paralyzed by a preconception that you do not have the necessary skills or experience — you would be surprised how little experience you need in order to get started. A little faith in your abilities will take you a long way.
2. Create a Brand
If you plan to succeed in the world of freelancing, you will need to create a strong brand that sets you apart from the competition. Your brand is your identity (i.e. your website, blog and social media accounts) and it should clearly communicate your unique selling proposition — what you do that makes you special.
With that in mind, you should narrow down your focus to a specific industry. For instance, as a graphic designer you might choose to do branding work for digital startup businesses only. This form of specialization will make you far more attractive to a specific set of prospective clients and give you a greater chance of success. You can try to cater to all and sundry, but you will probably only provoke indifference.
3. Build a Portfolio and Source Testimonials
The world of freelancing lacks the red tape of the corporate world. Many prospective clients are not concerned with qualifications; they simply want to see what you have done in the past and judge whether it is the right fit for them.
Therefore, if you are good at what you do and can demonstrate your skill through a quality portfolio and positive client testimonials, you have every chance of success. The conundrum, however, is in building a portfolio without experience.
Many freelancers will react to this by picking up the smallest and least lucrative jobs around, but that puts them into a vicious cycle of bargain-basement work. To work for high-paying clients, you need to demonstrate that you are worth big money by doing good work.
So don't be afraid to do pro bono work for the right clients when you are first starting out. The free work you do at this stage can ultimately be priceless when it clearly communicates your worth to future potential clients via an extensive portfolio and glowing testimonials. Also, offering your services at no cost is a gentle introduction into the world of freelancing where you do not feel the pressure of having to deliver a service of requisite value.
4. Start Pitching
You should only seek paying clients when you are able to demonstrate your abilities (and your reputation) with a quality portfolio and testimonials. Once you have done so by working on pro bono jobs, it's time to start pitching.
But whom should you pitch? Well, if you branded yourself correctly then you should know exactly whom to pitch. By having such a narrow focus, potential clients are far more likely to take you seriously than if you offered a generic service. Businesses want to work with freelancers who seemingly came into existence to serve them specifically — you can create this illusion through specialization.
Potential clients can be found everywhere: from Google to social media to your doorstep. The possibilities are endless.
The two keys to successful pitching are relevance and volume. Only pitch those clients who fit the mold of your brand and pitch a lot of them. Ruth Zive of Marketing Wise, a content marketing firm based in Canada, had a "ten before ten" rule when she first started out as a freelance writer — she would make sure to pitch ten prospective clients before 10 a.m. every working day. Those numbers add up quickly.
5. Play the OddsUltimately, securing freelance work is a numbers game — the more prospective clients you contact, the more likely you are to find work. That is the equation you should keep in mind. If you have a reasonable skill set and create a quality brand, there is no reason why you cannot succeed in the world of freelancing like so many others have before you.
By Tom Ewer