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List of Top 20 Malaysian Influencers & KOLs Brands Should Collaborate With - Part 2: TikTok, Instagram, YouTube, X, and Facebook Most Followers

4/16/2026

0 Comments

 
Author: Kyzson
Top 20 Part 1 >>

 Qiwiie @ Ting Shi Qi

Reputation, History & Profile Overview
​Ting Shi Qi, known as qiwiie or MsQiwiie, is one of Malaysia’s largest female digital creators. She built her reputation through educational entertainment, lifestyle storytelling, and family-friendly content. Until today I still struggle to remember how to pronounce her name...
  • Year of Debut: 2017
  • Content Category / Niche: Lifestyle, Education, Entertainment
  • Influencer Authority Score: 92/100
  • YouTube Followers: 3.38M
  • Instagram Followers: 1.6M
  • TikTok Followers: 2M
  • Facebook Followers: 1M
  • X (Twitter) Followers: 100k
  • Official Website: https://msqiwiie.com/​
Why They Are Influential & Unique:
  • Qiwiie is unique because of her wholesome, positive storytelling style and educational approach. She is especially influential among younger audiences, students, and families.
Best Branding & Engagement Fit:
  • Education brands, family products, lifestyle brands, telecom, FMCG, apps

Syed Saddiq Syed Abdul Rahman

Syed Saddiq and Mr Money TV
Reputation, History & Profile Overview
​
Malaysian politician, youth leader, and Member of Parliament for Muar. He is one of Malaysia’s most followed public figures due to his political activism, youth engagement, sports lifestyle, and relatable social media presence. Sometime he sounds wise, sometime he just otherwise... RUN Syed RUN!
  • Year of Debut: 2015
  • Content Category / Niche: Politics, Youth, Fitness, Lifestyle
  • Influencer Authority Score: 95/100
  • YouTube Followers: 100k
  • Instagram Followers: 2M
  • TikTok Followers: 1M
  • Facebook Followers: 1.3M
  • X (Twitter) Followers: 1.2M
  • Official Website: https://muda.my/wakil-rakyat/syed-saddiq
Why They Are Influential & Unique:
  • Syed Saddiq is influential because he has successfully connected politics with youth culture through TikTok, Instagram, and fitness-related content. He is especially popular among young Malaysians and first-time voters.
Best Branding & Engagement Fit:
  • Youth campaigns, CSR programs, education, fintech, sports, government-linked campaigns

​Bella Astillah

Reputation, History & Profile Overview
Actress, singer, and lifestyle creator known for beauty, family, and personal storytelling content. Her public profile surged significantly in 2026. Hailing from Sabah, Bella has been singing since she was three years old- as a child, she was part of Adik-Adik Mutiara, a children's singing group, along with her sister, Didi Astillah. Don't mess with Syed Saddiq~
  • Year of Debut: 2011
  • Content Category / Niche: Beauty, Lifestyle, Family, Entertainment
  • Influencer Authority Score: 91/100
  • YouTube Followers: 28.5k
  • Instagram Followers: 2.8M
  • TikTok Followers: 2.4M
  • Facebook Followers: 66k
  • X (Twitter) Followers: 1M
  • Official Website: -
Why They Are Influential & Unique:
  • Bella has become one of Malaysia’s most talked-about personalities, with major viral engagement and strong emotional audience connection. Her engagement-related content generated nearly 130 million views nationwide.
Best Branding & Engagement Fit:
  • Beauty, fashion, family products, jewellery, lifestyle brands, entertainment campaigns

Pin Yang

Reputation, History & Profile Overview
Malaysian entrepreneur, food content creator, and CEO of Foodie Media Berhad. He is widely recognised for food reviews, TikTok Shop live selling, and local SME support campaigns. He grew the company from a small food blog to a RM100 million entity, focusing on video content, "street $ocial experiment", local food, and community, reaching over 30 million followers.
  • Year of Debut: 2018
  • Content Category / Niche: Food, Entrepreneurship, Live Commerce
  • Influencer Authority Score: 90/100
  • YouTube Followers: 500k
  • Instagram Followers: 1M
  • TikTok Followers: 2M
  • Facebook Followers: 1M
  • X (Twitter) Followers: 50k
  • Official Website: https://pinnyang.com/about  l  foodie.my
Why They Are Influential & Unique:
  • Pin Yang stands out because he combines food content with strong commercial influence through TikTok Shop and SME-focused marketing. He is especially powerful in converting content into product sales and local brand awareness.
Best Branding & Engagement Fit:
  • Food brands, restaurants, FMCG, e-commerce, SMEs, kitchen appliances

Ryan Bakery

Reputation, History & Profile Overview
One of Malaysia’s biggest TikTok comedy creators, known for relatable skits, family humor, and high engagement among younger audiences. His rise to popularity as a content creator occurred around mid-2022 after he lost his job in aviation cargo handling during the pandemic.
  • Year of Debut: 2020
  • Content Category / Niche: Comedy, Lifestyle, Short-form Entertainment
  • Influencer Authority Score: 90/100
  • YouTube Followers: 1M
  • Instagram Followers: 2M
  • TikTok Followers: 4M
  • Facebook Followers: 1M
  • X (Twitter) Followers: 100k
  • Official Website: Just check his TikTok... LOL
Why They Are Influential & Unique:
  • Ryan Bakery’s short-form videos consistently go viral because of their relatable humor and local cultural references.
Best Branding & Engagement Fit:
  • FMCG, snacks, food delivery, telecom, youth brands, gaming, e-commerce

Pheiyong

Reputation, History & Profile Overview
Phei Yong is a major Malaysian YouTuber and lifestyle creator best known for prank videos, travel content, family storytelling, and couple collaborations.
  • Year of Debut: 2015
  • Content Category / Niche: Lifestyle, Travel, Entertainment
  • Influencer Authority Score: 88/100
  • YouTube Followers: 775k
  • Instagram Followers: 1.1M
  • TikTok Followers: 1.5M
  • Facebook Followers: 500k
  • X (Twitter) Followers: 50k
  • Official Website: -
Why They Are Influential & Unique:
  • He is influential because of his energetic personality, strong couple branding, and highly engaging travel and entertainment videos.
Best Branding & Engagement Fit:
  • Travel brands, fashion, smartphones, lifestyle products, food, hospitality

Arieff Yong

Reputation, History & Profile Overview
One of Malaysia’s most viral comedy creators, known for accent impressions, dating skits, and cultural humor such as trolling the Westener T.T . He is also recognized for radio appearances and entrepreneurial ventures.
  • Year of Debut: 2019
  • Content Category / Niche: Comedy, Lifestyle, Culture
  • Influencer Authority Score: 89/100
  • YouTube Followers: 300k
  • Instagram Followers: 1.2M
  • TikTok Followers: 1.1M
  • Facebook Followers: 500k
  • X (Twitter) Followers: 500k
  • Official Website: https://msqiwiie.com/​
Why They Are Influential & Unique:
  • Qiwiie is unique because of her wholesome, positive storytelling style and educational approach. She is especially influential among younger audiences, students, and families.
Best Branding & Engagement Fit:
  • Education brands, family products, lifestyle brands, telecom, FMCG, apps

Awal Ashaari

Reputation, History & Profile Overview
TV host, actor, entrepreneur, and celebrity personality known for fashion, family, and luxury lifestyle content.
  • Year of Debut: 2003
  • Content Category / Niche: Fashion, Family, Luxury Lifestyle
  • Influencer Authority Score: 89/100
  • YouTube Followers: .
  • Instagram Followers: 5.6M
  • TikTok Followers: 107k
  • Facebook Followers: 1.9M
  • X (Twitter) Followers: 1m
  • Official Website: https://www.threads.com/@awalashaari
Why They Are Influential & Unique:
  • He is influential due to his polished image, strong family branding with Scha Alyahya, and credibility in luxury and lifestyle sectors.
Best Branding & Engagement Fit:
  • Men’s fashion, luxury brands, family campaigns, travel, automotive

Janna Nick

Reputation, History & Profile Overview
Actress, singer, TV host, and founder of JN Studios. She is one of Malaysia’s strongest entertainment and lifestyle influencers with strong food and travel content.
  • Year of Debut: 2012
  • Content Category / Niche: Entertainment, Lifestyle, Food, Travel
  • Influencer Authority Score: 92/100
  • YouTube Followers: 136k
  • Instagram Followers: 6.3M
  • TikTok Followers: 2M
  • Facebook Followers: 3M
  • X (Twitter) Followers:  -
  • Official Website: https://www.instagram.com/jnstudios.ent/
Why They Are Influential & Unique:
  • Strong cross-platform appeal, humorous personality, and a very loyal young adult audience. She performs well in campaigns that need relatable storytelling and lifestyle integration.
Best Branding & Engagement Fit:
  • Travel brands, F&B, entertainment, hospitality, telecom, beauty, lifestyle brands
Top 20 Part 1 >>
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