Qiwiie @ Ting Shi Qi
Ting Shi Qi, known as qiwiie or MsQiwiie, is one of Malaysia’s largest female digital creators. She built her reputation through educational entertainment, lifestyle storytelling, and family-friendly content. Until today I still struggle to remember how to pronounce her name...
- Year of Debut: 2017
- Content Category / Niche: Lifestyle, Education, Entertainment
- Influencer Authority Score: 92/100
- YouTube Followers: 3.38M
- Instagram Followers: 1.6M
- TikTok Followers: 2M
- Facebook Followers: 1M
- X (Twitter) Followers: 100k
- Official Website: https://msqiwiie.com/
- Qiwiie is unique because of her wholesome, positive storytelling style and educational approach. She is especially influential among younger audiences, students, and families.
- Education brands, family products, lifestyle brands, telecom, FMCG, apps
Syed Saddiq Syed Abdul Rahman
Malaysian politician, youth leader, and Member of Parliament for Muar. He is one of Malaysia’s most followed public figures due to his political activism, youth engagement, sports lifestyle, and relatable social media presence. Sometime he sounds wise, sometime he just otherwise... RUN Syed RUN!
- Year of Debut: 2015
- Content Category / Niche: Politics, Youth, Fitness, Lifestyle
- Influencer Authority Score: 95/100
- YouTube Followers: 100k
- Instagram Followers: 2M
- TikTok Followers: 1M
- Facebook Followers: 1.3M
- X (Twitter) Followers: 1.2M
- Official Website: https://muda.my/wakil-rakyat/syed-saddiq
- Syed Saddiq is influential because he has successfully connected politics with youth culture through TikTok, Instagram, and fitness-related content. He is especially popular among young Malaysians and first-time voters.
- Youth campaigns, CSR programs, education, fintech, sports, government-linked campaigns
Bella Astillah
Actress, singer, and lifestyle creator known for beauty, family, and personal storytelling content. Her public profile surged significantly in 2026. Hailing from Sabah, Bella has been singing since she was three years old- as a child, she was part of Adik-Adik Mutiara, a children's singing group, along with her sister, Didi Astillah. Don't mess with Syed Saddiq~
- Year of Debut: 2011
- Content Category / Niche: Beauty, Lifestyle, Family, Entertainment
- Influencer Authority Score: 91/100
- YouTube Followers: 28.5k
- Instagram Followers: 2.8M
- TikTok Followers: 2.4M
- Facebook Followers: 66k
- X (Twitter) Followers: 1M
- Official Website: -
- Bella has become one of Malaysia’s most talked-about personalities, with major viral engagement and strong emotional audience connection. Her engagement-related content generated nearly 130 million views nationwide.
- Beauty, fashion, family products, jewellery, lifestyle brands, entertainment campaigns
Pin Yang
Malaysian entrepreneur, food content creator, and CEO of Foodie Media Berhad. He is widely recognised for food reviews, TikTok Shop live selling, and local SME support campaigns. He grew the company from a small food blog to a RM100 million entity, focusing on video content, "street $ocial experiment", local food, and community, reaching over 30 million followers.
- Year of Debut: 2018
- Content Category / Niche: Food, Entrepreneurship, Live Commerce
- Influencer Authority Score: 90/100
- YouTube Followers: 500k
- Instagram Followers: 1M
- TikTok Followers: 2M
- Facebook Followers: 1M
- X (Twitter) Followers: 50k
- Official Website: https://pinnyang.com/about l foodie.my
- Pin Yang stands out because he combines food content with strong commercial influence through TikTok Shop and SME-focused marketing. He is especially powerful in converting content into product sales and local brand awareness.
- Food brands, restaurants, FMCG, e-commerce, SMEs, kitchen appliances
Ryan Bakery
One of Malaysia’s biggest TikTok comedy creators, known for relatable skits, family humor, and high engagement among younger audiences. His rise to popularity as a content creator occurred around mid-2022 after he lost his job in aviation cargo handling during the pandemic.
- Year of Debut: 2020
- Content Category / Niche: Comedy, Lifestyle, Short-form Entertainment
- Influencer Authority Score: 90/100
- YouTube Followers: 1M
- Instagram Followers: 2M
- TikTok Followers: 4M
- Facebook Followers: 1M
- X (Twitter) Followers: 100k
- Official Website: Just check his TikTok... LOL
- Ryan Bakery’s short-form videos consistently go viral because of their relatable humor and local cultural references.
- FMCG, snacks, food delivery, telecom, youth brands, gaming, e-commerce
Pheiyong
Phei Yong is a major Malaysian YouTuber and lifestyle creator best known for prank videos, travel content, family storytelling, and couple collaborations.
- Year of Debut: 2015
- Content Category / Niche: Lifestyle, Travel, Entertainment
- Influencer Authority Score: 88/100
- YouTube Followers: 775k
- Instagram Followers: 1.1M
- TikTok Followers: 1.5M
- Facebook Followers: 500k
- X (Twitter) Followers: 50k
- Official Website: -
- He is influential because of his energetic personality, strong couple branding, and highly engaging travel and entertainment videos.
- Travel brands, fashion, smartphones, lifestyle products, food, hospitality
Arieff Yong
One of Malaysia’s most viral comedy creators, known for accent impressions, dating skits, and cultural humor such as trolling the Westener T.T . He is also recognized for radio appearances and entrepreneurial ventures.
- Year of Debut: 2019
- Content Category / Niche: Comedy, Lifestyle, Culture
- Influencer Authority Score: 89/100
- YouTube Followers: 300k
- Instagram Followers: 1.2M
- TikTok Followers: 1.1M
- Facebook Followers: 500k
- X (Twitter) Followers: 500k
- Official Website: https://msqiwiie.com/
- Qiwiie is unique because of her wholesome, positive storytelling style and educational approach. She is especially influential among younger audiences, students, and families.
- Education brands, family products, lifestyle brands, telecom, FMCG, apps
Awal Ashaari
TV host, actor, entrepreneur, and celebrity personality known for fashion, family, and luxury lifestyle content.
- Year of Debut: 2003
- Content Category / Niche: Fashion, Family, Luxury Lifestyle
- Influencer Authority Score: 89/100
- YouTube Followers: .
- Instagram Followers: 5.6M
- TikTok Followers: 107k
- Facebook Followers: 1.9M
- X (Twitter) Followers: 1m
- Official Website: https://www.threads.com/@awalashaari
- He is influential due to his polished image, strong family branding with Scha Alyahya, and credibility in luxury and lifestyle sectors.
- Men’s fashion, luxury brands, family campaigns, travel, automotive
Janna Nick
Actress, singer, TV host, and founder of JN Studios. She is one of Malaysia’s strongest entertainment and lifestyle influencers with strong food and travel content.
- Year of Debut: 2012
- Content Category / Niche: Entertainment, Lifestyle, Food, Travel
- Influencer Authority Score: 92/100
- YouTube Followers: 136k
- Instagram Followers: 6.3M
- TikTok Followers: 2M
- Facebook Followers: 3M
- X (Twitter) Followers: -
- Official Website: https://www.instagram.com/jnstudios.ent/
- Strong cross-platform appeal, humorous personality, and a very loyal young adult audience. She performs well in campaigns that need relatable storytelling and lifestyle integration.
- Travel brands, F&B, entertainment, hospitality, telecom, beauty, lifestyle brands