What is PANTONE Colour
This allows designers, printers, manufacturers, and brands around the world to reproduce the exact same color consistently, regardless of location, printer, or material.
History of Pantone
At that time, printers had no universal way to match colors. Designers, clients, and printers often relied on verbal descriptions or physical samples, leading to inconsistent results.
In 1962, Lawrence Herbert bought the company, and in 1963 he introduced the Pantone Matching System. The original system used a small number of base pigments that could be mixed in precise ratios to create repeatable colors.
Why Pantone Exists
Pantone created a universal “language of color,” where everyone can refer to the same numbered shade. For example, if a designer specifies Pantone 186 C, printers and manufacturers know exactly which red to produce.
Why Pantone Is Important
- A brand’s logo color must remain the same across packaging, brochures, websites, uniforms, and exhibition booths.
- Large companies operating in multiple countries need identical colors on every product.
- Certain colors such as metallics, neon, and fluorescents cannot be reproduced accurately with normal CMYK printing.
- Pantone helps avoid expensive mistakes in printing and manufacturing.