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In the Event & Trade Show industry, a Display System refers to the physical structures and visual setups used to present a brand, product, or information at exhibitions, trade fairs, and promotional events. These systems help attract visitors, communicate messages, and create a professional booth environment.
1. Exhibition Booth Display Systems
These are complete booth structures used at exhibitions or conventions.
Common components:
At a technology expo, a company may use a modular aluminum display booth with printed graphics and LED screens to present their products.
Common components:
- Backdrop wall / graphic wall – main branding area
- Modular frames – aluminum systems that hold graphics
- Counters / reception desks
- Lighting systems – spotlights or LED strips
- Shelves or product stands
- Showcase company branding
- Display products
- Provide meeting or demonstration space
At a technology expo, a company may use a modular aluminum display booth with printed graphics and LED screens to present their products.
Portable Display Systems
These are lightweight and easy-to-transport display setups for smaller booths or promotional events.
Types:
Types:
- Roll-up banner stands
- Pop-up backdrop displays
- Fabric tension displays
- Tabletop displays
- Easy to install
- Lightweight
- Reusable for multiple events
- Lower cost
3. Digital Display Systems
These displays use digital technology to attract attention and deliver dynamic content.
Examples:
Examples:
- LED video walls
- Interactive touch screens
- Digital signage
- Holographic displays
- High visual impact
- Can show videos, animations, or product demos
- Interactive engagement with visitors
Simple definition:
A Display System in the Event Trade Show industry is a combination of physical structures, graphics, and digital elements used to present a brand or product effectively at exhibitions or events.
A Display System in the Event Trade Show industry is a combination of physical structures, graphics, and digital elements used to present a brand or product effectively at exhibitions or events.
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If your company is exhibiting at a trade show soon (especially for the first time!), you might be wondering what the best practices for trade show booth design are. As recent first-time exhibitors at one of the largest trade shows in Las Vegas, the Digital Signage Expo, we’ve learned a few things about what makes for a successful trade show booth. Not only do we think we did a great job with our own setup, but we learned a ton from the other exhibitors, as we’ll show below.
Here are 10 trade show booth design tips to make the most out of your event.
Image: https://gmstanddesign.com/portfolio/citrix/
1. Stay on-brand from top to bottom
You know how you know Google is Google at an event as large as DSE? Well, they had one of the biggest booths there, but their branding was consistent throughout their entire booth area. All-white kiosks and walls displayed content that was bright and engaging, and scattered across the floor were colorful chairs that matched the iconic logo. When exhibiting, make sure your brand’s theme is consistent across all your design materials, from banners and images to freebies and more.
Image: http://banburywalker.com/portfolio/smith-nephew/
2. Tell people exactly what you do.
Unless you’re Google or Apple, don’t assume people know who you are and what you do. That’s especially true for smaller companies, like the startup ScreenFeed. At DSE, you didn’t need to talk with a sales rep to learn about their offerings—it’s right on the banner behind them. (“We take raw ingredients from the best content sources in the world to handcraft beautiful, ready-made content feeds…”) This likely saved them from repeatedly having to explain what they were about and allowed attendees who were genuinely interested in them to ask more specific questions.
https://www.behance.net/gallery/27420943/Essance
3. Stand out. Be Different
Colour, shape and idea helps that a bright orange is on-brand for Ayuda, there are other ways to stand out. Intel had several demos for people to gather around and interact with, engaging passersby to stop and check out their Internet of Things displays. There are many ways your booth can stand out—don’t underestimate the power of bold design and engaging attendees in a non-salesy way.
https://i.pinimg.com/
4. Be playful. Don't too Stiff and Boring
Any industry trade show has the potential to become repetitive or even boring if all the booths look and operate the same. Rather than run the risk of causing their eyes to glaze right over your booth, give attendees something they can play and have fun with. Intel had a station where anyone could remix Ne-Yo’s latest single and control the lights as he performed on-screen. MultiTaction had a digital air hockey table anyone could battle it out on. Elevate encouraged people to take selfies with a display that superimposed cats and Homer Simpson’s face on their heads. That’s way more engaging than just another pretty image on a screen. How can you turn your product into a game or your booth into a venue? Get creative.
5. Put your name on it.
If you want to be remembered, put your name on your product, your booth, your freebies and anything else people can see or hold. See Samsung and Planar? Of course you do—their names are plastered all over their exhibits. They don’t take their instantly recognizable brand names for granted. They make sure you know who and what you’re looking at. Don’t make people search for your company name as they walk by your booth—they certainly won’t ask.
https://www.eldee-messebau.de
6. Give something away.
We’re not talking junky swag that’ll go straight in the hotel room trash can, but something attendees will actually use and want. LG-MRI’s ThruVu cooler was stocked with water and soda. Ayuda had a movie theater-style popcorn cart people could grab a snack from. Other vendors still had free coffee and beer (much appreciated by attendees, we can assure you). Tired, hungry or bored attendees will be grateful for the pick-me-up.
7. Go with the unexpected.
Want to catch attendees’ eyes or make them do a double-take? Put something that doesn’t belong in the middle of your exhibit space, like Verifone Media did with a car covered in text. It makes sense for their brand, too, because their OOH appears in taxi cabs, gas stations and transit vehicles. Whatever your technique, try not to be too gimmicky, but instead aim to inspire wonder, amusement or—best of all—a need-to-know response that inspires attendees to ask you questions.
httpwww.acciona-apd.comp=4773
8. Set a scene.
Along similar lines, you could create an entire scene with its own vibe, like Stampede did with their Western-themed space. Stampede’s main product is its Big Book of AV—something the exhibitors themselves admit is not exciting in and of itself. So they built up a unique experience for visitors with cowboy hats, hay bales and beer, and suddenly a catalog became a destination—and a lot more interesting. If your booth were a place, what would it be?
9. Make the most of your space.
Whether you have a small booth or a large one, you can maximize every square foot to your advantage. Enplug’s booth was located in the Innovator Zone, where booths are just 5×8 feet. With little space to work with, we made the most of it by hanging up a colorful banner behind us showing off the apps available in our app market. We even took advantage of the high ceilings and tied nearly a dozen three-foot-wide balloons to the booth to create an even grander looking space. It worked—we could easily spot our booth from afar.
https://pinthemall.net/pin/55f2da74ab6f0/
10. But keep it uncluttered.
Larger booth, doesn’t mean you need to filled up every available square foot just because they could. Make the booth Booth sleek, uncluttered and attractive, and they applied the design principle of using negative space to their advantage. Less is more, as they say.
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Display advertising is promotional material / equipment used to increase a company's branding and visibility in a competitive markets to sell goods or services more effectively - in other word it work like a nice "furniture" in you house an serve your visitor in a more professional way. It normally appears in roadshow, exhibition, small event and retail shop. The content usually contains a mixture of text, drawings, photos and logos. Display system advertising frequently has multiple type of design structure and different size to fit the needs of business owner.
Let just say that If a retailer wanted to make an attention grabbing booth counter in an exhibition, he or she typically had few choice of selecting a Pop up backdrop, Promotion counter and roll up banner to use as a advertising materials by putting company logo, minor of great tag line or messages to support the product of the exhibitors not to mention its also work to advertising focus partition so that visitors can be more concentrated with what are the exhibitor selling and more remembered with their branding.
The Use of the Display Systems
► Bunting X Stand
Easy and light weight setup for business branding, usually use at retail shop, shopping mall and serve as temporally graphic promotion because of the changeable bunting and durable for travel around.
► Bunting L Stand
Require so skill to set up for business branding, usually use at retail shop, shopping mall and serve as larger graphic promotion event for space constrain.
► Knapsack X Banner
A.K.A moving billboard, serve a great help for braiding that require great amount of visibility in short time.
► Pop Up Display
Work as a main attention grabber in a large scale exhibition and roadshow.
► Roll Up Display
Portable and easy to keep, great product for business owner who do mobile event and frequently more around.
► Brochure Standee / Acrylic Brochure Holder
The best info furniture for booth. Portable and require only small space to display exhibitor's brochure, book etc.
► Flag (Flying) Banner Stand
A highlight awareness grabber in outdoor advertisement material, the height and the adjustable site is the main selling point for exhibitor who want to stay out of the branding ordinary.
► Table Booth, Kiosk & Counter
Assembly is simplicity and fast itself with ideal product's display furniture for trade shows and exhibitions.
► T Bar Bunting / Banner Stand
Handy setup and multiple weight available for outdoor and indoor business branding, usually use at retail shop, shopping mall and serve great outdoor graphic promotion because of the changeable bunting and able to add weight by using water bag.
► Light Box Series
Superb light backlit displays, a good focus and far distant eye catching display to raise visitor curiosity.
Write up By Manxeon
Let just say that If a retailer wanted to make an attention grabbing booth counter in an exhibition, he or she typically had few choice of selecting a Pop up backdrop, Promotion counter and roll up banner to use as a advertising materials by putting company logo, minor of great tag line or messages to support the product of the exhibitors not to mention its also work to advertising focus partition so that visitors can be more concentrated with what are the exhibitor selling and more remembered with their branding.
The Use of the Display Systems
► Bunting X Stand
Easy and light weight setup for business branding, usually use at retail shop, shopping mall and serve as temporally graphic promotion because of the changeable bunting and durable for travel around.
► Bunting L Stand
Require so skill to set up for business branding, usually use at retail shop, shopping mall and serve as larger graphic promotion event for space constrain.
► Knapsack X Banner
A.K.A moving billboard, serve a great help for braiding that require great amount of visibility in short time.
► Pop Up Display
Work as a main attention grabber in a large scale exhibition and roadshow.
► Roll Up Display
Portable and easy to keep, great product for business owner who do mobile event and frequently more around.
► Brochure Standee / Acrylic Brochure Holder
The best info furniture for booth. Portable and require only small space to display exhibitor's brochure, book etc.
► Flag (Flying) Banner Stand
A highlight awareness grabber in outdoor advertisement material, the height and the adjustable site is the main selling point for exhibitor who want to stay out of the branding ordinary.
► Table Booth, Kiosk & Counter
Assembly is simplicity and fast itself with ideal product's display furniture for trade shows and exhibitions.
► T Bar Bunting / Banner Stand
Handy setup and multiple weight available for outdoor and indoor business branding, usually use at retail shop, shopping mall and serve great outdoor graphic promotion because of the changeable bunting and able to add weight by using water bag.
► Light Box Series
Superb light backlit displays, a good focus and far distant eye catching display to raise visitor curiosity.
Write up By Manxeon
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If anyone that looking to participate one of Malaysia biggest Branding & Franchise, well this is the one!!!
马来西亚国际品牌与连锁加盟展2010
Promas-Malaysia International Branding & Franchise Showcase (IBS 2010)
16-19 December 2010
Kuala Lumpur Convention Centre (KLCC), Malaysia
The exhibition will cover the following profiles:
Food & Beverages
Poultry & Halal Meat, Seafood, Organic Food, Raw Food Material, Ingredients, Canned Foods, Snack & Candies, Processed Food & Conbenience Foods, Frozen Foods, Grains and Nuts, Vegetable, Drinks, Mineral Water, Health Drinks, Natural Fruits Juice, Milk, Beer, Wine, Tea, Tea Sets, etc...
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Garment, Shoes & Leather Goods, All kinds of Fabrics, Cloth, Garment Accessories etc.
Household Products
Home Appliances, Tele-communication, Plastic Products, Bamboo Products, Stainless Steel Products, Table Supplies, Kitchen Supplies, Storage Bins, DIY Products, etc.
Electronics
Various types of electronics communications equipment, networking products, computers and peripherals, digital products, high-tech products, new inventions, technologies and raw materials.
马来西亚国际品牌与连锁加盟展2010
Promas-Malaysia International Branding & Franchise Showcase (IBS 2010)
16-19 December 2010
Kuala Lumpur Convention Centre (KLCC), Malaysia
The exhibition will cover the following profiles:
Food & Beverages
Poultry & Halal Meat, Seafood, Organic Food, Raw Food Material, Ingredients, Canned Foods, Snack & Candies, Processed Food & Conbenience Foods, Frozen Foods, Grains and Nuts, Vegetable, Drinks, Mineral Water, Health Drinks, Natural Fruits Juice, Milk, Beer, Wine, Tea, Tea Sets, etc...
Fashion & Fabrics
Garment, Shoes & Leather Goods, All kinds of Fabrics, Cloth, Garment Accessories etc.
Household Products
Home Appliances, Tele-communication, Plastic Products, Bamboo Products, Stainless Steel Products, Table Supplies, Kitchen Supplies, Storage Bins, DIY Products, etc.
Electronics
Various types of electronics communications equipment, networking products, computers and peripherals, digital products, high-tech products, new inventions, technologies and raw materials.